Sports Betting in London 2021

Best Online Betting Sites London

London is home to some of the most famous teams, events and arenas in the world, so it’s hardly surprising that sports betting in the capital is hugely popular – with numerous bookies purporting to offer the best betting experience.

So how do you decide what the best betting sites in London are? A lot of this will come down to personal preference, but to help you make the choice, we’ve conducted a thorough review of London bookies to help you weigh up what each has to offer and whether or not it’s the right destination for you.

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Compare the Best Betting Sites in London

96/100
Rating
Credit Card
New Jersey (US)
100% up to
$600
BetMGM Sports Bonus
100% up to $600
BetMGM Review
***** Visit Provider
Highlights
  • Massive range of betting markets
  • Plenty of different wager choices
  • Live match tracker and data available
95/100
Rating
Credit Card
New Jersey (US)
100% up to
$500
Unibet Sports Bonus
100% up to $500
Unibet Review
***** Visit Provider
Highlights
  • Intuitive betting platform
  • Hundreds of betting markets
  • In-play betting available
94/100
Rating
Credit Card
New Jersey (US)
500% up to
$100
Borgata Sports Bonus
500% up to $100
Borgata Review
***** Visit Provider
Highlights
  • Top NHL, NBA and NFL markets
  • Consistently competitive odds
  • Free live streaming available
93/100
Rating
New Jersey (US)
100% up to
$100
Bet365 Sports Bonus
100% up to $100
Bet365 Review
***** Visit Provider
Highlights
  • Fantastic welcome bonus available
  • Niche sports like Gaelic and futsal
  • Market-leading betting odds
91/100
Rating
Credit Card
New Jersey (US)
100% up to
$500
William Hill Sports Bonus
100% up to $500
William Hill Review
***** Visit Provider
Highlights
  • Great choice of betting bonus offers
  • A trusted bookie since 1934
  • Excellent app for on-the-go betting

Using our comparison to find the best offers

Sports betting in London is big business, so you’ll find there are plenty of bookmakers competing for your patronage. One of the best ways of choosing between them is by comparing key features to see which platform best suits your own betting preferences. This is where our comparison we’ll prove invaluable – we’ve ranked each bookmaker in London according to set criteria to ensure you start your journey in the right direction.

In addition to the comparison, we’ll also give you an overview of what some of the key things are to look for when comparing London betting sites – meaning after reading this comparison, you’ll be furnished with the tools to make an informed decision for yourself.

5 tips for landing on the best betting sites in London

Many people will already know what they are looking for in an online bookmaker and might simply need to find out what a platform has to offer. However, if you are relatively new to the world of sports betting, then here are our five tips for finding your way to the perfect betting site:

Licensing and security

Sports betting is a strictly regulated industry and whichever platform you use will need to have a valid gambling licence to operate in your particular jurisdiction. Most platforms will display their regulatory credentials at the bottom of their website – and this should include a licencing number. Similarly, security should always be a paramount concern when using any platform that handles payment information. Fortunately, this is a key criterion in any sportsbook review we carry out here at Betting.net.

Reputation

If a sports betting platform has a history of providing a top-notch service then it is likely to have built a solid reputation in the industry. By checking out sports betting reviews you can get an idea of how well a platform treats its customers, as well as whether it has a history of regulatory infractions or security breaches. Our team considers a platform’s existing reputation and history when putting together its expert reviews.

Jurisdictions

If you are looking for the best betting sites in London then you are probably going to end up with a UK-based bookmaker. However, some betting sites operate all over the world and their service can differ from one country to the next. Before signing up to a platform, check that it is licensed to operate in your country and ensure the services that you require are actually available to you.

Welcome offers

Sign up offers and welcome bonuses are a tried and tested way for bookmakers to entice new users to their platform. It’s likely that a top bookmaker in London will offer some kind of promotion and this is something we always cover in our reviews. However, users should be careful not to sign up with a new platform solely based on the welcome offer – make sure the platform also takes care of its loyal customers with ongoing promotions or a VIP/loyalty scheme of some kind.

Betting markets

A betting platform is only as good as its sportsbook and obviously, you’ll want to make sure you can bet on all the games and events you want to. Most platforms will offer the usual line up – football, rugby, cricket etc., but if you are looking for the smaller leagues or more niche sports, then you’ll need to choose a bookmaker in London that can accommodate. Our reviews will give an overview of what sports and events a bookmaker lists on and you can usually check what markets are available before actually signing up to a platform.

Editor’s recommendation for the best bookmakers in London

Even after having weighed up all the features and promotions a given site has to offer, sometimes there is very little between them and you may find you still can’t make your mind up. For this reason, our Editor’s recommendation picks out an operator that we think will have widespread appeal based on our review criteria. For sports betting in London, we think you’ll be hard pushed to beat William Hill.

The name is more or less synonymous with UK sports betting and the website offers a huge array of betting markets with just about every betting format imaginable. Of course, being one of the most trusted names in the industry, William Hill boasts all the necessary regulatory and licensing credentials, as well as having excellent customer support. If you’re looking for sports betting in London, you won’t go wrong with William Hill.

Other great London betting sites

96/100
Rating
Credit Card
New Jersey (US)
100% up to
$600
BetMGM Sports Bonus
100% up to $600
BetMGM Review
***** Visit Provider
Highlights
  • Massive range of betting markets
  • Plenty of different wager choices
  • Live match tracker and data available
95/100
Rating
Credit Card
New Jersey (US)
100% up to
$500
Unibet Sports Bonus
100% up to $500
Unibet Review
***** Visit Provider
Highlights
  • Intuitive betting platform
  • Hundreds of betting markets
  • In-play betting available
94/100
Rating
Credit Card
New Jersey (US)
500% up to
$100
Borgata Sports Bonus
500% up to $100
Borgata Review
***** Visit Provider
Highlights
  • Top NHL, NBA and NFL markets
  • Consistently competitive odds
  • Free live streaming available
93/100
Rating
New Jersey (US)
100% up to
$100
Bet365 Sports Bonus
100% up to $100
Bet365 Review
***** Visit Provider
Highlights
  • Fantastic welcome bonus available
  • Niche sports like Gaelic and futsal
  • Market-leading betting odds
91/100
Rating
Credit Card
New Jersey (US)
100% up to
$500
William Hill Sports Bonus
100% up to $500
William Hill Review
***** Visit Provider
Highlights
  • Great choice of betting bonus offers
  • A trusted bookie since 1934
  • Excellent app for on-the-go betting

How we carry out our operator reviews

There are numerous operators out there offering sports betting in London, so you might find yourself somewhat spoilt for choice. Thankfully, our in-depth reviews of London betting sites will help you sort the wheat from the chaff. To ensure each review we conduct is fair and objective, we test each platform according to set criteria:

Bonuses

Everyone loves a bonus so we always find out what promotions and special offers a platform is running when we put our reviews together. Most platforms will offer some kind of sign up offer but some are definitely better than others. We give you the lowdown on what each platform is offering.

Website

When you first arrive at a new betting site, its overall appearance should be appealing and eye-catching. Of course, aesthetics might not be a major point of interest for sports fans but if two platforms are closely matched on other features then a website that’s pleasing to the eye can often gain the upper hand. We check out the design and layout of each betting site, along with how easy it is to navigate.

Payments

If you want to bet online, then obviously you’ll need a way to fund your account. Most betting platforms will accept the usual payment methods like VISA and Mastercard, but some bettors prefer to have plenty of e-payment options, such as Neteller and Skrill. We’ll let you know exactly which payment methods a platform accepts.

Customer Support

It’s always good to know that help is on hand if you need it. Whether your query relates to opening an account, adding payment methods or problems with a bet, a solid customer support team should be able to resolve your issue quickly and effectively. We find out what contact options a platform offers and test response times for web chat.

License and security

This is one of the most important aspects to consider when choosing a platform and thus forms an essential part of our reviews. Any site that offers sports betting in London must have the necessary regulatory and licencing credentials. All of our reviews will offer details on where and how a sports betting platform is licensed.

Additional rewards

To conclude our reviews, we also take a look at any additional rewards offered to users. These might include regular promotions, additional bonuses or some kind of loyalty scheme. A sign-up bonus is all well and good, but the best betting sites in London will also look after their loyal customers.

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William Hill Bonus Code
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How to find the best sports betting sites in London

You might be a sports fan who’s looking to enter the exciting world of betting online or someone who has been betting for years but is dissatisfied with their current platform – in either case, our comparison gives you the perfect opportunity to choose a new bookmaker in London. Having looked at what’s available, you’ll quickly be able to identify which are the top operators in the market today.

Of course, choosing the best betting sites in London will largely be a case of personal preference, but our reviews will allow you to build a better idea of what features are important to you and from there you can start to build your own shortlist for the perfect bookmaker in London.

Don’t forget to explore Betting.net

Betting online is more popular than ever and operators are constantly innovating to offer new and exciting ways to engage with your favourite events. Here at Betting.net we want to make sure you are completely informed on all the latest from the world of online betting – whether it’s choosing the best betting sites in London or finding the best strategies to get the most out of your online betting experience. As such, our site offers the following:

Comparisons

Just as we offer a comparison of the top providers of sports betting in London, our site also has comparisons of numerous other reviews relating to every kind of online betting – from online casinos to international sportsbooks. The market changes all the time so we also make sure we update our comparisons to give you up-to-the-minute information on the top operators and what they have to offer.

Our comparison consists of in-depth reviews of the best betting sites in London. As noted above, we take a close look at everything a platform has to offer, from its welcome bonus to its customer service response times. This means that we can accurately rank each bookmaker in London fairly and according to the strength of their overall features. So if you’re looking for sports betting in London, then our website offers the perfect place to find the best operators on the market.

Game articles

In addition to our operator comparisons and reviews, we also provide articles on the best games and gaming markets that you can find online. Even if you’re a committed sports aficionado, you might find that occasionally you want to branch out so our game articles offer a great opportunity to explore the world beyond sports betting and find out what else is out there.

Strategies

Many sports bettors like to improve their chances of success by employing a strategy. These can be simple as a planned budget and/or focusing on a particular event or market. There are also the more complicated systems that rely on statistical analysis. Of course, no strategy can guarantee success but we offer an overview of some of the most popular ones in current use and explain how you can implement them into your own betting.

Guide-wiki

When some people arrive at a new bookmaker in London, they are often confused by some of the options available and terms used – particularly if they are new to the world of online betting. This is why we have our guide-wiki section. It explains the finer points of online betting and offers insight into the wider gambling scene. If you are confused by accumulators and have no idea what all the numbers on a sportsbook refer to, then our guide-wiki should be your first port of call.

Conclusion – finding the best London bookmakers

So our journey into the world of sports betting in London has come to an end. Hopefully, our comparison of the top places to enjoy sports betting in London will help you to get started on your journey and choose the platform that best suits your betting preferences. Be sure to bear in mind our 5 tips for finding the best site and remember that our comparison is regularly updated, so feel free to check back in and see if there are any new players on the market that might be of interest.

Each of our reviews will also give you an in-depth and unbiased view of a betting operator, ensuring you can choose the ideal place to start your betting journey. Finally, London is one of the sports world’s key destinations, but remember that you can also broaden your horizons and check out our guide to the best betting sites in the UK!

Sports Betting in London –  FAQ

🤷‍♂️ How do I find the best betting platforms in London?

Choosing the best betting sites online is largely a question of personal taste. Some bettors may prioritize a diverse sports book, whilst others may go for the operator that has the best-looking website. One of the best ways to go about finding your perfect bookmakers is to check out a sportsbook review or two. By identifying a platform’s key features, you can decide for yourself which one you think is best suited to your individual tastes.

🤔 How can I open an account to bet online?

Every betting platform will have a slightly different onboarding process, but they will usually all involve providing a few bits of information and confirming your ID. Here at Betting.net, we take a look at each platform’s sign up process to make sure there are no hidden surprises. You can also find out more by heading to the website of your chosen provider.

Where will I find the best sign up offers?

Welcome offers are one of the most tried and tested ways for betting platforms to try and entice new users to their site. However, some offers are definitely better than others – especially when it comes to the conditions required to actually claim winnings. Our bookmaker reviews here at Betting.net always include details of any promotions offered by a platform, so if you are looking for the best sign up offers then you might want to pay a visit to our bookmaker comparison.

📄 Where can I learn how to bet online safely?

Betting online can be lots of fun, not to mention a great way to enhance your enjoyment of your favourite sports and events. However, to the uninitiated, the world of betting and online gambling can seem like a daunting place. To ensure you are betting online safely, you firstly need to make sure your provider is completely above board. If you are yet to find a betting site, you can check out all the details you need on our bookmaker reviews. Secondly, you need to ensure you understand the bets you are making – again more information on this can be found in our guide-wiki section.

⚖️ Can I use betting strategies?

Betting strategies are not a magic way to win every bet – they can be as simple as having a diary or creating a daily budget. Some strategies involve hedging, which is often frowned upon by bookmakers but ultimately how you choose to bet is your own decision. At Betting.net, we offer numerous guides on the different strategies available, so why not head on over and check them out?

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