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Best New UK Sportsbooks 2026: The Latest Sportsbooks for the UK

Change is good! Try out these great new sportsbook now available in the UK

Last Updated on January 6, 2026
Fact checked by: Alyx Tzamantanis

Want to know about the best new bookmakers in the United Kingdom? In our guide, we compare the latest brands that have launched in the UK, and let players know about the hottest operators to go live.

Our comparison offers players in the UK a valuable guide for understanding what makes some new bookmakers stand out among others. By reviewing their bonuses, customer service, market availability and other key aspects of their operators, we aim to embark on a thorough overview that will be of value to players in the UK and around the world.

New betting sites in the UK

Our Top Picks
United Kingdom
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BetMGM UK
We recommend
2023
  • Thousands of events across various sports markets
  • Competitive odds
  • Unique BetMGM Specials market
BetMGM UK Promo Code
Bet £10 Get £40
United Kingdom
United Kingdom Players Welcome
User Rating
3.0/5
Open BetMGM UK
Bet now
Deposit Methods
PayPal
Apple Pay
Bank Transfer
Visa Debit
Withdrawal
1 – 7 Days
Apps
License
UKGC - UK Gambling Commission
New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs Apply. GambleAware.org.
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LiveScore Bet
2.
2020
  • Bet on major sports
  • Competitive odds
  • Early cash outs
  • Live betting options
Bet £10, Get £30 in Free Bets
United Kingdom
United Kingdom Players Welcome
User Rating
3.0/5
Open LiveScore Bet
Bet now
Deposit Methods
PayPal
Trustly
Visa Debit
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
IGA – Mobile Sports Product of the Year (2023)
New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+
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PartyCasino
3.
2018
  • Surprisingly good online sportsbook
  • Fair and competitive odds for many sports
  • Decent live betting platform
PartyCasino Promo Code
Check out promotions on the site
United Kingdom
United Kingdom Players Welcome
T&Cs and 21+ apply
User Rating
4.0/5
Open PartyCasino
Bet now
Deposit Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Show less
Yeti Casino
4.
2017
  • Over 30 different sports
  • Competitive odds
  • Inclusive limits
Check out promotions on the site
United Kingdom
United Kingdom Players Welcome
T&Cs and 21+ apply
User Rating
3.9/5
Open Yeti Casino
Bet now
Deposit Methods
Neteller
Skrill
Paysafecard
+
Withdrawal
1 – 2 Days
License
UKGC - UK Gambling Commission
Show More
QuinnBet
5.
2017
  • Great for keen football bettors
  • Excellent app for mobile and tablet
  • Competitive odds
QuinnBet Promo Code
50% back up to £25
United Kingdom
United Kingdom Players Welcome
User Rating
3.5/5
Open QuinnBet
Bet now
Deposit Methods
Neteller
Skrill
Trustly
Apps
License
UKGC - UK Gambling Commission
18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org
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Betano
6.
2016
  • Over 30 sports betting categories
  • Popular football team sponsorships
  • Sports betting awards
Bet £10 Get £30
United Kingdom
United Kingdom Players Welcome
User Rating
3.8/5
Open Betano
Bet now
Deposit Methods
Apple Pay
Google Pay
OKTO
Aircash
Withdrawal
0 – 5 Days
Apps
License
UKGC - UK Gambling Commission
18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. T&Cs Apply. GambleAware.org. Please gamble responsibly.
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Karamba
7.
2015
  • Wide range of sports to bet on
  • Excellent in-play betting options
  • Great mobile app to bet on the go
Karamba Promo Code
Check offer on site!
United Kingdom
United Kingdom Players Welcome
T&Cs and 21+ apply
User Rating
4.0/5
Open Karamba
Bet now
Deposit Methods
PayPal
Neteller
Skrill
+
Withdrawal
0 – 10 Days
Apps
License
UKGC - UK Gambling Commission
Show More
Vegas Mobile Casino
8.
2013
  • Diverse betting markets
  • Competitive odds
  • Many live betting options
  • Place bets on mobile
Bet £10 Get £30
United Kingdom
United Kingdom Players Welcome
User Rating
4.3/5
Open Vegas Mobile Casino
Bet now
Deposit Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 Day
Apps
License
UKGC - UK Gambling Commission
Opt-in Required. Free bet is a one-time stake, minimum odds of 2, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Withdrawal requests void all active/pending bonuses. Min deposit £10 with promo code: SEMI required. Offer is valid until 30/04/2025 23:59GMT. Minimum of £10 worth of qualifying bets. Excluded Skrill and Neteller deposits. Full Terms apply.
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Grosvenor
9.
2013
  • Live streaming for horse racing
  • In-depth coverage of dozens of sports
  • Great sportsbook interface and layout
Double the odds
United Kingdom
United Kingdom Players Welcome
User Rating
4.1/5
Open Grosvenor
Bet now
Apps
License
UKGC - UK Gambling Commission
NEW CUSTOMERS. MAX £10(EXC PAYPAL). 100% ODDS BOOST TOKEN. *T&CS APPLY
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LeoVegas
10.
2011
  • Best Odds
  • Top Sports
  • Super Bonus
Up to £100 extra with a 100% Profit Boost
United Kingdom
United Kingdom Players Welcome
User Rating
4.4/5
Open LeoVegas
Bet now
Deposit Methods
PayPal
Apple Pay
Google Pay
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
Global Gaming Awards (2023)
New customers only. Opt in, deposit £10+ within 7 days. Place a max £10 in-play bet at min odds 1/1 (2.0) within 7 days. Max extra winnings £100. Profit Boost not valid on e-sports or non-UK/IE horse racing.T&Cs & exclusions apply. 18+. T&Cs apply. 18+ GambleAware.org.
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Bet UK
11.
2011
  • Excellent range of betting markets
  • Useful Match Tracker Feature
Bet UK Promo Code
Bet £10 get £30 in free bets
United Kingdom
United Kingdom Players Welcome
User Rating
3.8/5
Open Bet UK
Bet now
Deposit Methods
PayPal
Apple Pay
Visa Electron
Bank Transfer
Withdrawal
1 – 7 Days
Apps
License
UKGC - UK Gambling Commission
New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs apply.
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Star Sports
12.
2009
  • Variety of bonus offers
  • Huge array of betting markets
  • Great for high rollers
Star Sports Promo Code
BET £20 GET £10 IN FREE BETS
United Kingdom
United Kingdom Players Welcome
User Rating
4.4/5
Copy
Bet now
Apps
License
UKGC - UK Gambling Commission
Award
SBC – Rising Star in Sports Betting (2019)
18+ New customers only. Bet £20 (or more) EVS (2.0) or greater Get 2 x £5 Free Bets. 1 x £5 Free Bet paid automatically & following £5 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0) on accumulators Trebles & upwards. Expires after 24hrs. Full T&Cs apply. GambleAware.org
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888
13.
2008
  • Over 40 betting markets to choose from
  • World-renowned odds from 888sport
  • In-play options for nearly every sport
Get a 200% bonus up to £200
United Kingdom
United Kingdom Players Welcome
User Rating
4.1/5
Open 888
Bet now
Deposit Methods
PayPal
Revolut
Neteller
+
Withdrawal
1 – 7 Days
Apps
License
UKGC - UK Gambling Commission
Award
EGR – Operator of the year (2021)
First-time depositors • Min deposit £10 • Claim within 48 hours • Expires in 90 days • 30X wagering • Valid on selected slots • UK and Ireland only • Full T&Cs Apply
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Smarkets
14.
2008
  • A flat 2% flat-rate commission on all winning bets
  • Offers a novel approach to gambling
  • Trade on world politics and more
Smarkets Promo Code
0% commission for 60 days
United Kingdom
United Kingdom Players Welcome
User Rating
3.6/5
Copy
Bet now
Deposit Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Use code COMMFREE to trade with 0% for 60 days. Min. £10 first deposit only using Debit Card or Instant Banking. 18+. BeGambleAware.org. Full T&Cs apply.
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Betway
15.
2005
  • Access to a broad range of sports betting
  • Emphasis on offers and promotions
  • Streaming and Timeform analysis supplied
Bet £10 Get £40 in Free Bets
United Kingdom
United Kingdom Players Welcome
User Rating
4.3/5
Open Betway
Bet now
Deposit Methods
PayPal
Neteller
Skrill
+
Withdrawal
0 – 3 Days
Apps
License
UKGC - UK Gambling Commission
Award
SBC – Esports Operator of the Year (2022)
*New customers only. Place a min £10 bet at min odds of 2.0 to award £40 worth of Free Bet Tokens. Tokens awarded are 4 x £10 each with betting restrictions. 7-day expiry. Debit Card deposits only (exclusions apply). 18+ GambleAware.org. Bet The Responsible Way. Full Terms apply
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Matchbook
Hot Offer
2004
  • Wide range of betting markets
  • £500 commission bonus
  • Exchange is simple to use
Matchbook Promo Code
Get £30 in Free Bets when you bet £20
United Kingdom
United Kingdom Players Welcome
User Rating
3.0/5
Copy
Bet now
Apps
License
UKGC - UK Gambling Commission
New Players Only. Sign Up with Bonus Code: NEW30. Bet and Settle 1x£10 Bet on Matchbook Exchange at odds of 2.0 or more. Bet and Settle 1x£10 Bet on a Bet Builder or Multiple at odds of 3.0 or more, with min 3 selections. Within 72 hours of Qualifying Bets settling user will receive 1x £10 Exchange Free Bet, 1x £10 Multiples Free Bet, and 1x £10 Bet Builder Free Bet. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. 18+ Only. T’s and C’s Apply. Be Gamble Aware.
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Betfred
17.
2004
  • Great 100% matched deposit bonus
  • Wide selection of US sports markets
  • Great sportsbook interface
Bet £10 Get £50 in free bets
United Kingdom
United Kingdom Players Welcome
User Rating
3.8/5
Open Betfred
Bet now
Deposit Methods
PayPal
Revolut
Neteller
+
Withdrawal
0 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
SBC – RETAIL BOOKMAKER OF THE YEAR (2018)
New customers only. Deposit via Debit Card & place first bet £10+ (1/1+) on Sports in 7 days. £30 Sports & £20 Acca Free Bets within 10 hrs of settlement. 7-day expiry. Eligibility, payment excl. & T&Cs Apply.
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10bet
Hot Offer
2003
  • 50% deposit match bonus
  • Incredible in-play options
  • Bet on the go with the 10Bet app
10bet Promo Code
100% up to £50
United Kingdom
United Kingdom Players Welcome
User Rating
4.0/5
Copy
Bet now
Deposit Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 3 Days
Apps
License
UKGC - UK Gambling Commission
Award
SBC – Sportsbook Operator of the Year (2018)
New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+. T&Cs apply. 18+.
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BoyleSports
19.
2002
  • £25 bonus bet bundle for new customers
  • Cash out feature
  • Exciting in-play markets
Bet £10 Get £40 in Free Bets
United Kingdom
United Kingdom Players Welcome
User Rating
3.9/5
Open BoyleSports
Bet now
Deposit Methods
PayPal
Neteller
Skrill
+
Apps
License
UKGC - UK Gambling Commission
18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
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32Red
2002
  • Massive amount of football betting markets
  • Great live betting and streaming
  • Slick sportsbook platform
Daily Horse Racing Boosts
United Kingdom
United Kingdom Players Welcome
T&Cs and 21+ apply
User Rating
4.0/5
Open 32Red
Bet now
Deposit Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 Day
Apps
License
UKGC - UK Gambling Commission
Show More
NetBet
21.
2001
  • All the biggest leagues available
  • Plenty of the more obscure sports available too
  • Pre-match and live betting markets aplenty
GET £20 FREE BETS + 25 FREE SPINS
United Kingdom
United Kingdom Players Welcome
User Rating
3.9/5
Open NetBet
Bet now
Deposit Methods
Neteller
Skrill
Paysafecard
+
Withdrawal
1 – 10 Days
Apps
License
UKGC - UK Gambling Commission
New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets + 25 Free Spins on Big Bass Splash (10p spins, no wagering).
Show More
Betvictor
22.
2000
  • £60 bonus for new bettors
  • Daily Bet Boosts
  • Useful BetFinder feature
Betvictor Promo Code
Bet £10 Get £30 in Free Bets
United Kingdom
United Kingdom Players Welcome
User Rating
3.9/5
Open Betvictor
Bet now
Deposit Methods
Apple Pay
Bank Transfer
Maestro
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
18+ New customers only. Opt in, deposit and bet £10 (odds 2.00+) within 7 days of registration. Get £30 in Free Bets for selected markets, 7 days expiry. T&Cs apply. gambleaware.org | Please gamble responsibly
Show More
Betdaq
23.
2000
  • A lot of sport to bet on
  • Access various live events
  • Well designed and easy to look through
100% up to £1000
United Kingdom
United Kingdom Players Welcome
T&Cs and 21+ apply
User Rating
3.6/5
Copy
Bet now
Deposit Methods
PayPal
Neteller
Skrill
Apps
License
UKGC - UK Gambling Commission
Show More
Bet365
24.
2000
  • Fantastic welcome bonus available
  • Niche sports like Gaelic and futsal
  • Market-leading betting odds
Bet £10 & Get £30
United Kingdom
United Kingdom Players Welcome
User Rating
4.4/5
Open Bet365
Bet now
Deposit Methods
Find out more on Bet365.
Withdrawal
0 – 1 Days
Apps
License
UKGC - UK Gambling Commission
Award
EGR – Operator of the year (2017)
Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. The bonus code can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply. Registration required.
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William Hill
25.
2000
  • Great choice of betting bonus offers
  • A trusted bookie since 1934
  • Excellent app for on-the-go betting
Bet £10 & get £30 in free bets
United Kingdom
United Kingdom Players Welcome
User Rating
4.2/5
Copy
Bet here
Deposit Methods
PayPal
Revolut
Neteller
+
Withdrawal
1 – 10 Days
Apps
License
UKGC - UK Gambling Commission
Award
EGR – Horse race betting operator (2023)
18+. Play Safe. New customers using Promo code R30 only, Min £10 stake, min odds 1/2, free bets paid as 3 x £10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. full T&Cs apply. GambleAware #ad
Show More
Spreadex
26.
1999
  • Great live streaming available
  • Diverse sports betting markets
  • Variety of in-play betting on offer
Bet £10 Get £60
United Kingdom
United Kingdom Players Welcome
User Rating
4.0/5
Open Spreadex
Bet now
Deposit Methods
Revolut
Apple Pay
Google Pay
+
Withdrawal
2 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Place a £10 fixed odds single or £10 each-way bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet. Spread betting losses can exceed deposit. 18+ GambleAware.org Ts&Cs apply. New customers only.
Show More
Sportingbet
27.
1997
  • Over 90 sports
  • Great Live Betting Experience
  • Comprehensive sports menu
Best Odds Guaranteed
United Kingdom
United Kingdom Players Welcome
User Rating
3.8/5
Open Sportingbet
Bet now
Deposit Methods
PayPal
Revolut
Neteller
+
Withdrawal
1 – 7 Days
Apps
License
UKGC - UK Gambling Commission
Award
EGR – Casino of the year (2018)
18+ | Place a real money win or each way bet on UK or Irish horse racing | If bet wins and starting price is greater than the original price taken, bet will be settled at the bigger odds | Offer cap £20K per customer, per day | Restrictions and T&Cs apply.
Show More
Unibet
28.
1997
  • Intuitive betting platform
  • Hundreds of betting markets
  • In-play betting available
Bet £10 Get £40 in Bonuses
United Kingdom
United Kingdom Players Welcome
User Rating
4.5/5
Open Unibet
Bet now
Deposit Methods
PayPal
Revolut
Neteller
+
Withdrawal
0 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
IGA – Online Poker Operator of the Year (2020)
18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 2/5 (1.4) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day.T&C’s apply.
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Bwin
29.
1997
  • Excellent in-play betting centre
  • Extensive live streaming options
  • Plenty of in-depth statistics
Bwin Promo Code
£20 Back-Up Bet as Free Bet
United Kingdom
United Kingdom Players Welcome
User Rating
3.4/5
Open Bwin
Bet now
Deposit Methods
PayPal
Revolut
Neteller
+
Withdrawal
0 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
EGR – Operator of the year (2009)
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
Show More
SportingIndex
30.
1992
  • Range of regular promotions
  • Seamless and high-functioning sportsbook
  • Exciting in-play betting options
BET £10, GET £20 IN FREE BETS
United Kingdom
United Kingdom Players Welcome
User Rating
3.9/5
Open SportingIndex
Bet now
Deposit Methods
Maestro
Visa Electron
Apps
License
UKGC - UK Gambling Commission
*New UK & Eire clients only. 50% cashback on cumulative net losses on qualifying spread bets placed and settled within 7 days of account opening. Fully, partially or reverse closed bets do not qualify. Max cashback £500. Full terms apply. Spread betting involves risk. Losses can exceed deposits. Always bet responsibly. 18+
Show More
Ladbrokes
31.
1992
  • Top tier markets and odds available to punters
  • Detailed streaming and statistics available
  • Attractive offers and promotions
Ladbrokes Promo Code
Bet £5 Get £20
United Kingdom
United Kingdom Players Welcome
User Rating
4.1/5
Copy
Bet now
Deposit Methods
PayPal
Revolut
Neteller
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
SBC – Football Sportbook Of The Year (2021)
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first €5 bet within 14 days of account reg at min odds 1/2 to get 4x €5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Show More
Coral
32.
1992
  • One of the oldest names in betting
  • Website is a pleasure to use
  • In-play markets are extensive
Coral Promo Code
Bet £5 Get £20
United Kingdom
United Kingdom Players Welcome
User Rating
4.1/5
Open Coral
Bet now
Deposit Methods
PayPal
Revolut
Paysafecard
+
Apps
License
UKGC - UK Gambling Commission
18+ New Customers only. Certain deposit methods & bet types excl. Min first €5 bet within 14 days of account reg at min odds 1/2 to get 4 x €5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned.  Restrictions + T&Cs apply.
Show More

Who should make use of the comparison?

Whether a bettor is new to the UK gambling market or a veteran of UK football betting sites, they will find plenty of valuable information in this article about new bookmakers in the United Kingdom. It provides them with everything they need to know about the various new operators on the market, covering bonuses, banking and customer service that will help them make a decision of which brand is the best choice for them.

Operator checklist: 5 things we look for when rating operators 

Our in-depth reviews of new bookmakers in the United Kingdom delve into the most important aspects of their operations. These are the areas we cover while reviewing these sites:

Bonus selection

Every operator features a different selection of UK sports betting offers, and some are better than others. Our review team takes a look at the different options available and how they compare to other top betting apps in the UK. Some of the offers that we keep our eyes peeled for are:

  • Reload bonuses: Players are rewarded with additional money upon deposit
  • Free bets: by meeting certain criteria, players can receive free wagers on specific markets
  • Odds boosts: For specific events, players get improved odds and therefore improved payouts
  • Cashback: Under certain circumstances, if the player loses a bet, they’ll receive some or all of their wager back

Of course, operators are always looking for new ways to reward players. So, we’ll be sure to keep players updated with the new types of bonuses and promotions being offered at new bookmakers in the UK.

User reviews and opinions

We always have a look at what others have to say about a brand. Our expert reviewers do the leg work, browsing Google Reviews and Trust Pilot to give readers insight into the issues that other players experience and the good things that they have to say about a brand.

Competitive odds

Our betting exports know what qualifies as competitive odds in the UK gambling market. We always include our evaluation of the odds at new Bookmakers in the United Kingdom, so readers will know if they really are getting the best odds available.

It can be hard work to actually look at different operators and compare their odds. So, we take that burden off of players’ shoulders, doing the research to determine exactly how competitive a brand’s odds really are.

Newer operators are likely to provide more competitive odds, as they want to make a name for themselves in the betting world. They are also known to offer more promotions like odds boosts, which greatly improve payouts for successful wagers.

Safety and security

It’s important that new bookmakers in the United Kingdom are committed to keeping players safe and providing a fair gaming experience. Our review team evaluates the different safety protocols they have in place to let readers know if they rely on the brand to keep their personal details secure.

Banking convenience

Whether we’re reviewing UK social casinos or betting operators, we always look at the banking options available to players. It’s important that they not only provide a wide range of deposit and withdrawal methods but also that they provide convenient service with quick processing times.

Finding the right operator for you 

When browsing the top new bookmakers in the United Kingdom, players should evaluate the options based on their own specific wants and needs. While our reviews provide plenty of insight on, there are certain aspects of the gaming experience at UK sports betting apps that are personal to the player. These are the areas that players should evaluate when choosing a brand to sign up with.

  • Type of VIP program: The best setting sites UK players have available to them offer different types of VIP programs. While some are open to all players and allow them to earn points that can be redeemed for bonuses, others are more exclusive and cater to high rollers. So, players should make sure that the site they sign up to has a loyalty program that caters to their style of play and budget.
  • Available markets: The best bookmakers in the United Kingdom will always offer a wide range of betting markets – but, players should always browse the selection to make sure that the kind of bets they like to make and the activities they like to wager on are available.
  • Betting and deposit limits: Players’ budgets will have a huge impact on the bookmaker that they register with. It’s always important to look at the banking section of the site or the app to find out what the minimum and maximum limits are to ensure that they cater to their bankrolls.

5 ultimate tips for using the best operators – get the most out of your experience

Once players have picked a great site to register with, there are plenty of ways to enhance the gaming experience even more. Here are some of our top tips for getting the most out of your experience while playing with new bookmakers in the United Kingdom.

Make use of responsible betting tools

Both old and new bookmakers in the United Kingdom offer tools that allow you to keep control of your spending, and players will always have the best experience when they play responsibly.

Look out for special events

Bookmakers always host exciting promotions around special events. For example, on the final day of games in the English Premier League, all sorts of special odds boosts are available, and the same goes throughout March Madness. So, players can get some amazing odds if they want to venture outside of the sports they normally bet on.

Stay up-to-date with offers

The promotions page should always be bookmarked, and players should sign up to the newsletter of any operator they wager with. Also following them on social media will provide players with exclusive access to special offers.

Read our guides

Our team of betting experts know the ins-and-outs of the betting industry and create in-depth guides designed to give players insider knowledge that will help them have a great experience while playing at new bookmakers in the United Kingdom.

Make use of the VIP program

VIP programs are designed to reward players for their activity on the site. So, make sure you opt in to the program and any offers that are made available to members. There are some great exclusive promos that VIP members can take advantage of, and it can really enhance the gaming experience.

Conclusion – stay up-to-date with new bookmakers

It’s always a good idea for players in the UK to stay in the know about new bookmakers in the United Kingdom. They bring plenty of fresh ideas to the industry, so it’s important to know what they’re offering in terms of markets and bonuses as well as how to have the best experience possible.

Our top 5 rated new bookmaker bonuses

Bet365
1.
4.4/5
Bet $5 & Get $200 in Bonus Bets Win or Lose
USA
USA Players Welcome
Wagering (WR): 1x Bonus
Open Bet365
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Whatever the moment. It’s Never Ordinary at bet365. That’s why if you sign up now you will receive $200 in Bonus Bets Win or Lose when you bet $5! Minimum $10 deposit required. Minimum odds -500 of greater. Bonus Bets wager excluded from returns. New customers only. T&CS, time limits and exclusions apply. GAMBLING PROBLEM? CALL OR TEXT 1-800-GAMBLER (AZ/CO/IL/IN/KS/KY/LA/MD/NC/NJ/OH/PA/TN/VA) or 1-800-BETS OFF (IA). 21+ (18+ KY). Must be present in AZ/CO/IA/IL/IN/KS/KY/LA (select parishes)/MD/NC/NJ/OH/PA/TN/VA.
BetMGM
2.
4.5/5
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
USA
USA Players Welcome
Min. Deposit: $5
Copy
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Gambling problem? Call 1-800-GAMBLER (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA) 21+ only. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). Rewards are non-withdrawable bonus bets that expire in 7 days. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for Terms. US promotional offers not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.
FanDuel
3.
4.4/5
Bet $5 Get $300 in Bonus Bets If Your Bet Wins!
USA
USA Players Welcome
Wagering (WR): 1x Deposit, Min. Deposit: $5
Open FanDuel
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Gambling Problem? Call 1-800-GAMBLER or visit RG-help.com. Call 1-888-789-7777 or visit ccpg.org/chat (CT). Hope is here. GamblingHelpLineMA.org or call (800) 327-5050 for 24/7 support (MA). Visit www.mdgamblinghelp.org (MD). Call 1-877-HOPE-NY or text HOPENY (467369) (NY). 21+ (18+ DC, KY and present in select states for KS in affiliation with Kansas Star Casino). First online real money wager only. $5 first deposit required. Bonus issued as nonwithdrawable bonus bets which expire 7 days after receipt. Restrictions apply. See terms at sportsbook.fanduel.com.
Caesars
4.
4.3/5
Up to $250 Bonus Bet
USA
USA Players Welcome
Wagering (WR): 1x Deposit
Copy
Get bonus now
21+ New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Gambling Problem? 1-800-GAMBLER (1-800-426-2537)
DraftKings
5.
4.2/5
New Customers: Bet $5+ and get $300 in Bonus Bets if it wins!
USA
USA Players Welcome
Min. Deposit: 5
Open DraftKings
Get bonus now
21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $300 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 2/1/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/25/26 at 11:59 PM ET. Sponsored by DK.

New Bookmakers in the United Kingdom FAQ 

❓What is the best bookmaker in the United Kingdom?

All bookmakers have positive and negative aspects of their operations. Here, you can read expert evaluations of new bookmakers in the United Kingdom so that you know which sites offer the best experience for players with various wants and needs.

🤔How can you tell if a UK bookmaker is legit?

There are several things to look out for to ensure the legitimacy of a new bookmaker in the UK. In our reviews, we take a good, hard look at the credentials of operators as well as covering reviews of previous users to find out if there are any red flags that stand out.

⌛How long do withdrawals take at new bookmakers in the United Kingdom?

Banking processing times at even the best betting sites in the UK vary from operator to operator, and it also depends on the specific banking method being used. In our reviews, we let our readers known exactly how long they can expect to wait for their withdrawals to be processed from specific sites and while using specific methods. 

Top Betting Sites
Top Betting Bonuses
Bet365
4.8/5
BetMGM
4.5/5
FanDuel
4.4/5
Caesars
4.3/5
DraftKings
DraftKings
DraftKings Review
4.2/5
Bet365
Bet365 Promo
Bet $5 & Get $200 in Bonus Bets Win or Lose
T&Cs apply
4.8/5
Whatever the moment. It's Never Ordinary at bet365. That's why if you sign up now you will receive $200 in Bonus Bets Win or Lose when you bet $5! Minimum $10 deposit required. Minimum odds -500 of greater. Bonus Bets wager excluded from returns. New customers only. T&CS, time limits and exclusions apply. GAMBLING PROBLEM? CALL OR TEXT 1-800-GAMBLER (AZ/CO/IL/IN/KS/KY/LA/MD/NC/NJ/OH/PA/TN/VA) or 1-800-BETS OFF (IA). 21+ (18+ KY). Must be present in AZ/CO/IA/IL/IN/KS/KY/LA (select parishes)/MD/NC/NJ/OH/PA/TN/VA.
BetMGM
BetMGM Promo
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
T&Cs apply
4.5/5
Gambling problem? Call 1-800-GAMBLER (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA) 21+ only. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). Rewards are non-withdrawable bonus bets that expire in 7 days. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for Terms. US promotional offers not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.
FanDuel
FanDuel Promo
Bet $5 Get $300 in Bonus Bets If Your Bet Wins!
T&Cs apply
4.4/5
Gambling Problem? Call 1-800-GAMBLER or visit RG-help.com. Call 1-888-789-7777 or visit ccpg.org/chat (CT). Hope is here. GamblingHelpLineMA.org or call (800) 327-5050 for 24/7 support (MA). Visit www.mdgamblinghelp.org (MD). Call 1-877-HOPE-NY or text HOPENY (467369) (NY). 21+ (18+ DC, KY and present in select states for KS in affiliation with Kansas Star Casino). First online real money wager only. $5 first deposit required. Bonus issued as nonwithdrawable bonus bets which expire 7 days after receipt. Restrictions apply. See terms at sportsbook.fanduel.com.
Caesars
Caesars Promo
Up to $250 Bonus Bet
T&Cs apply
4.3/5
21+ New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Gambling Problem? 1-800-GAMBLER (1-800-426-2537)
DraftKings
DraftKings Promo
New Customers: Bet $5+ and get $300 in Bonus Bets if it wins!
T&Cs apply
4.2/5
21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $300 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 2/1/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/25/26 at 11:59 PM ET. Sponsored by DK.
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Full coverage of poker and bingo, from reviews of providers to guides and much more besides!

21+ and present in VA. Gambling Problem? Call 1-800-GAMBLER.

Trading financial products carries a high risk to your capital, especially trading leverage products such as CFDs. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Between 74-89% of retail investor accounts lose money when trading CFDs. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

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Our Sports Pros recommend these awesome sports betting sites this week:
BetMGM
BetMGM Promo
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
T&Cs and 21+ apply
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DraftKings
DraftKings Promo
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T&Cs and 21+ apply
Code:
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Bet365
Bet365 Promo
Bet $5 & Get $200 in Bonus Bets Win or Lose
T&Cs and 21+ apply
Code:
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