Vbet is not a new name to most punters, but it’s a long-established brand in Europe, in particular in the east of the continent.
The site is owned by Vivaro Limited, a company registered in Malta but created in Armenia. It is from the Mediterranean island from which they are looking to expand further west.
Vivaro, the name that provides the V in Vbet, began bookmaking life on the high street in Armenia – shops can still be found in the country – before launching an online operation in 2008.
|5 Stars|| ||16.7%|
|4 Stars|| ||50.0%|
|3 Stars|| ||16.7%|
|2 Stars|| ||0.0%|
|1 Star|| ||16.7%|
Vbet’s offers are listed under the ‘promotions’ tab at the top of the site and there are a few different ones, in particular catering for the football punter.
The premium bonus at the sportsbook is the welcome offer. This is only available to new sign-ups in the UK who are 18 years of age or older. The offer includes a guaranteed free bet whether you win or lose. The terms and conditions are not straightforward, so be sure to scrutinise our overview below.
You will have to sign-up and make a multi-bet over at least three legs within the first 30 days of opening your account. You will need to place a minimum stake of £2 at minimum odds of 3/10 (1.30) per leg. Here’s what you stand to earn:
Terms and conditions apply, so we advise you to read over the bonus policy at VBet before claiming the offer.
The set-up of the website is not particularly common and a first-time user may struggle to quickly get to grips with it. For example, to find your market you first have to either choose between ‘in-play’ and ‘pre-match’ options at the top of the page, or scroll further down where there are three options – ‘live events’, ‘highlights’ and ‘upcoming events’.
Once through this initial stage, finding the exact market you require isn’t as easy as it could be. As is seen on many bookie websites which have their roots outside the UK, event markets are often grouped under the country in which they are taking place. For example, on tennis you are offered ‘Austria’, ‘USA’ etc. If you want to bet on the Kitzbuhel Open but don’t know in which country Kitzbuhel is, you’ve got a problem.
Such issues will undoubtedly put some potential customers off but for those who do persist it soon becomes clearer how to navigate the site and the BetConstruct software begins to come into its own. Markets are displayed pretty well – drop-down menus and tabs separate out the various market categories associated with an event – with the purple-based colour scheme working in a clear, simple manner.
Not surprisingly in 2018, the site is clearly designed for mobile use – when navigating the desktop version there’s a lack of ‘flow’ compared to its mobile sister. On the desktop site you can end up with four main columns across the width of the browser (starting with the sport menu on the left and ending with the betslip on the right). On mobile they simply replace each other as you navigate through the site.
There’s a useful, if increasingly common, feature that allows users to put their favourite betting events all in one place by clicking on a star icon associated with each market.
Finally, it’s impossible not to mention the artwork underlay that meets the user when they come to the home page. In terms of usability if offers nothing but it’s attractive and most definitely different to anything else out there.
Vbet Mobile App
There is no iOS or Android app available as yet, although the website promises both are “coming soon”.
MasterCard and Visa options are available, while on the money transfer front users of Neteller, Skrill, ecoPayz, SafeCharge and MuchBetter are all accommodated – a fairly wide range for the industry.
With a fairly small customer base in the UK at present, there’s little to suggest users aren’t happy with the Vbet experience. Indeed many will be happy with the firm’s happiness to take bets of as little as 10p.
In terms of contacting the firm, registered users can use the live chat facility or, if the question isn’t time sensitive, fill in an online form or email email@example.com. There’s no phone option though.
Social media isn’t really the way to contact Vbet either. They don’t have a Twitter handle for their UK-based operation and while they are on Facebook (@VbetUK) the page has a very low following and doesn’t seem to be encouraging queries, more advertising its products.
In terms of Vbet’s core business, BetConstruct were awarded a licence for their sportsbook product by the UK Gambling Commission in 2015 (remote operating licence number: 000-044662-R-324273) with Vbet.co.uk launched last year.
What stands out like a sore thumb is the lack of horse racing markets – the sport simply isn’t touched. In the UK, racing is the second biggest sport in terms of bookie turnover so clearly this is going to be a problem for plenty of UK customers.
Given the above revelation, it’s no surprise to see greyhound racing isn’t there either but no golf offering – another of the big UK betting sports – is another setback.
There is still a wide range of sports offered and specialists will still be attracted to the site. For example, American football has a strong offering, as does badminton. There’s also handball, petanque and trotting. It’s all very niche though.
Football is clearly the site’s most widely covered sport. There’s plenty of options in terms of matches with a truly global offering – you’d struggle to find a professional game for which odds aren’t available. There’s a fairly decent range of sub-markets too, although not as comprehensive as some rival sites.
In terms of odds, without completing a detailed study, it’s clear to see that the overround on many markets is bigger than average which undoubtedly has an impact on the firm’s ability to offer a top industry price.
Basic analysis would suggest offering top price isn’t part of the business plan.
Supplementary content clearly isn’t a priority right now for this start-up. There’s no live video or audio to use. Neither is there a blog section for any betting news or event previews so little to say here.
This is definitely a strong point of the site.
For a start, partial cash-out is available which isn’t the case with all firms at present.
Then there’s the market depth – plenty of it. For example, in-play Asian handicaps on football aren’t seen in that many places but they are here.
The layout of the in-play section is also impressive. For football, it includes an ‘action map’ for most matches, as well as plenty of in-running stats to help with your betting – card and corner counts for example, not to mentions shots on and off target.
There’s a useful (to some extent) statistics section offered, although it is a tad limited.
In terms of finding the information required, it is also somewhat clunky.
On football, there are league tables, fixtures and results, plus, more pertinently, over/under goal and handicap stats, showing how a team performs in these markets. They do, however, take a bit of finding.
As for tennis, draws for each tournament are provided so you can plot a player’s path through the tournament but again they aren’t particularly easy to find. Instead of this week’s tournaments being placed straight onto an index page, the user needs to deal with drop-down menus – again involving the country of the event – in order to find what they want.
So it might not be the place for horse betting fans, but it has plenty to offer other punters. We’d highly recommend checking them out if you’re looking for somewhere new to bet at!
Vbet has potential – and elements of its offering with be keeping some customers happy already – but right now it simply has too many key flaws to offer mass appeal.
Not offering markets on racing and golf seems odd, to put it politely, when trying to make a breakthrough in the crowded UK marketplace and it should be easier to navigate round the site in order to find the market you are looking for. Usability is absolutely key in the online betting industry these days.
Maybe if the firm was really pushing the boat out when it comes to price, such issues could be put to one side, but that’s not the case.
There are some good aspects – like the guaranteed bonus bets whether you win or lose – but Vbet will need to improve in other areas if they really want to make an impact in the UK.
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