With such a vast amount of experience in the betting industry, there is no surprise to see Toals offer a wide variety of sports markets for both pre-match and live betting.
With the bookmaker based in Northern Ireland, you do get a sense of the locality with the types of sports available with horse racing, greyhounds, football and GAA football and hurling taking precedence.
Niche sports such as handball are also well catered for along with feature sports. Alongside sports betting, Toals also provide an extensive list of casino games with roulette and blackjack dominating what is on offer, whilst punters can also enjoy slots and live poker.
When it comes to individual markets, there is a nice depth to their feature sports, especially for football with more than 60 leagues across 40 countries.
Toals are also very competitive when it comes to the odds and conditions they offer for particular sports such as horse racing.
Just like some of big hitters in the industry such as William Hill and Paddy Power, Toals are also able to offer the ‘Best Odds Guaranteed’ feature for horse racing betting.
This means that if the starting price gets bigger after you have taken an early or show price on a horse, you get paid by the bigger odds.
It is worth noting that this certain feature applies only to UK and Irish horse racing, and it doesn’t apply to special markets or Ante Post bets.
With competition increasing between sportsbooks, additional content is now becoming more of a regular feature to not only inform punters, but also entertain.
Toals have picked up on this trend and deliver a nice range of features on their site and on their social media accounts.
With horse racing playing a pivotal role in their sportsbook, Toals have enlisted the services of jockey Brian Hughes to provide a blog on his rides for a particular day, as well as previews for feature races.
This is a clever touch as it gives punters added insight before they place a bet on a race.
In addition to a blog, Toals are very active on social media, especially on Twitter, where they provide sports news updates and host competitions to increase customer engagement.
The only negative with their content is the lack of live streaming to accompany their in-play betting.
It is a feature that is more common with established sportsbooks, so given Toals have only recently moved into online betting, you would expect them to add this product at a later date.
Toals In-Play Betting
When it comes to in-play betting, Toals offer a very simple and effective service.
There is a strong range of markets for feature sports, especially for football, with in-play betting on handicaps, goals and individual halves.
In terms of more niche sporting events, the in-play betting on offer is much more limited. If in-play handball is your thing, there are other sportsbooks who can offer more comprehensive markets.
With regards to presentation, Toals offer simplicity with live scores, stats and odds clearly displayed, though the graphics are rather basic in comparison to sites such as Bet365.
On top of that, a lack of live streaming puts a further dent into the in-play betting experience on offer.
Punters now want to be able to bet and watch live sporting events so they feel more connected to the action. Without this feature, bettors will tend to look for another service that will offer it to them so this is something that Toals need to rectify.
Toals Stats & Form
Another area that needs improvement is the stats and form that is provided on the site. Currently, Toals don’t offer a database for their sportsbook to include stats on different sports.
The only type of form guide on site is for their horse racing, with a short line on each runner before a race gets underway.
This is pretty poor in comparison to similar sized sportsbooks such as TonyBet, who have an in-depth database that allows customers to access a range of information on different sports teams and players. This leaves them lagging behind in what could be a potential area for strength.
Overall, you can’t go wrong with Toals. A trusted provider established in 1932, it has everything you need to enjoy online betting.