If you’ve ever wondered how the sportsbook and online casino operators manage to keep their sites updated so quickly in the fast-moving betting world, you’ve arrived at exactly the right place to find out.
In this Symphony Solutions betting review, were going to take a look at one of the companies that help some of the operators you visit regularly to implement, change, and offer you a smoother betting journey. To do this, we jet off around some of the best Symphony Solutions sites including one destination you could be very familiar with.
Symphony Solutions: Pros & Cons
- Custom software development including mobile app development.
- iGaming solution including software development and integration
- Agile transformation to get operator innovations to the customer faster
Unlike many other providers of software for the betting industry, Symphony Solutions do not offer a turnkey or white label solution in the form of a Symphony Solutions sportsbook platform. However, as they have helped companies like the Ladbrokes Coral group with developing and implementing new software, they are very likely to have helped you take advantage of a bonus offer.
Without a standard solution like a Symphony Solutions sportsbook platform to look at, it might be hard for customers to recognise the contribution that Symphony Solutions have made when they signed up to receive free bets, free spins or a deposit bonus. But, if the site you used to place your qualifying bets or make that deposit to trigger the bonus seemed to be running that little bit better than your last operator, then it could have been because of a change that Symphony Solutions implemented.
Operators need to be ahead of the game when it comes to user experience and the look, feel, and usability of their sportsbook and online casino sites as they are in competition with other operators who offer almost identical services and bonuses to potential customers.
While carrying out this Symphony Solutions betting review, we found that notable operators like the Ladbrokes Coral group often decried the fact that, by the time they and other operators got a new innovation to market, it was already out of date. However, by using somebody like Symphony Solutions to develop a solution and more importantly, put it in front of customers before other operators, it made their sites stand out from the others.
It’s changes like these, that provide a better experience for customers like you and me and make our betting journey less of a rocky road and influence our decisions on whether or not to stay with an operator when we have taken advantage of the OpenBet account offers.
Operators want to, wherever possible, offer their customers the greatest amount of flexibility when it comes to funding their accounts, and while other developers of sportsbook software offer plenty of payment methods in their turnkey or white label platforms, the chances are that they won’t be able to cover all of the bases need by every operator.
For instance, Interac is a payment method almost completely exclusive to Canada, and an online casino serving Canadian customers that did not offer this could struggle to find customers. If the sportsbook platform did not offer this payment method as standard, the operator might have to implement this themselves.
Because Symphony Solutions offers a more bespoke service, and not just an off the shelf solution like a Symphony Solutions sportsbook platform, they could be ideally placed to contribute to this process and put it in front of the customer quickly.
As part of this Symphony Solutions review, we were expecting to look at the difference between competitors like the best Kambi sites and the Symphony Solutions sportsbook platform. In this case, it would have been comparing the functionality they offered for customers to contact operators as part of their solution.
However, as Symphony Solutions do not offer a one size fits all solution like the one offered to SBTech bookies, the area they would be ideally placed to help the customer service process is by developing solutions for existing sites that were not created on a platform. You could take a trip over to look at the Ladbrokes Coral site for areas where Symphony Solutions has presented solutions that have helped with customer service.
As with all software providers, Symphony Solutions main role in customer service is to make sure the operator’s site is a trouble-free environment for users, keeping the number of technical issues and queries to a minimum.
As a provider of software solutions to the betting industry, Symphony Solutions does not carry a license themselves but do not need one as the sportsbooks and online casinos that they provide solutions for are typically registered, licensed and regulated by the correct authorities in the areas that they operate.
An online search for Symphony Solutions would not then bring up any details about their license but it would bring up plenty of information about the awards they have won.
These have included Most Promising DevOps Solution Providers, Admired Companies to Watch, Agile Transformation Award, Most Promising Java Development Solution Providers and Most Promising Quality Assurance Solution Providers.
This list of awards as well as the fact they have worked with notable clients in 35 countries including the Ladbrokes Coral group (that this Symphony Solutions review is very familiar with), means that nobody should doubt the reputation or legitimacy of Symphony Solutions.
Each of the operators that have used Symphony Solutions to provide a solution on one of their sites will have a different idea about what they need to offer to their customers as either a VIP program, a loyalty scheme, or additional promotions.
These are used by operators to retain your custom after you have used your bonus and might be tempted to go elsewhere. The programs will typically involve you earning points in your sportsbook or online casino activity, which can then when they reach a certain level, be traded for other benefits.
These benefits will include exclusive offers and cashback to your account, the amount of which will be based on your level within the program with the most frequent players typically occupying the higher tiers. Whichever of these processes an operator chooses, a provider like Symphony Solutions would be ideally placed to implement it.
Symphony Solutions Sports Betting
Each of the operators that have used Symphony Solutions will offer a range of sports on which to wager. Using the Ladbrokes site as an example, there are almost 50 sports that run alphabetically from American football to wrestling, and all of the normal markets you would expect to find are fully catered for.
Using Ladbrokes as an example again, you would expect the odds to offer to be the best available. You would also expect an operator like Ladbrokes to offer promotions to keep ahead of the competition. For instance, while carrying out this Symphony Solutions betting review, we found that Ladbrokes were offering daily odds boosts.
In some sports, nearly half of the betting business is done while the event is taking place, so live betting is an area where all of the best Symphony Solutions sites need to be at the top of their game. For instance, Ladbrokes, an operator who has worked with Symphony Solutions offer a wide range of live betting options and live streaming for many events once logged into the site.
As with other software providers, the limits involved in using each site will vary according to the operator’s own terms and conditions and the gambling laws in the country where the site operates. This will cover maximum payouts and maximum betting limits, as well as a minimum amount allowed for both deposits and withdrawals. So, while Symphony Solutions cannot set any of these limits themselves, the solutions they offer may help in implementing these measures on the site to help ensure the safety of customers.
There are several providers who offer a standard sportsbook solution to operators. However, this Symphony Solutions betting review found that this is not one of them. Instead, each of the operators that have used Symphony Solutions will offer a range of services that do not necessarily look and work like the copy and paste solutions you might see elsewhere.
When we started this Symphony Solutions review, we were expecting to find yet another white label turnkey sportsbook platform provider. However, what we found was completely different to what we had seen elsewhere.
Instead of offering the operator an off the peg solution which they could customise to give a veneer of originality, Symphony Solutions is focused more on providing a bespoke solution and improvements to operators (including some of the largest like Ladbrokes Coral) who already have an established online presence.
The closest comparison and conclusion that this Symphony Solutions betting review can come to, is that while many providers are like so many of the hotels you might stay in on your travels. They are basically the same, they might have the chair in a different place, or the curtains will be a different colour, but it’s all pretty similar. Symphony Solutions is more like a boutique hotel that offers a more unique experience.