Sport Nation is one of the newest online sportsbooks on the market. It was originally known as Bet On Brazil, after the bookmaker’s ambassador, Alan Brazil, a former professional footballer and now a broadcaster for the radio station, Talksport.
Sport Nation’s catchphrase is ‘Don’t bet on boring’, and that certainly rings true with what they have to offer. They focus on rewarding their existing clientele with offers and bonuses whilst providing higher stake limit promotions to bring in new punters. This is a site that has made a huge amount of progress in a very short space of time.
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With so much competition in the sector, online betting sites are always jostling to grab your attention with welcome offers and bonuses. In that regard, Sport Nation’s welcome bonus ranks amongst the best on offer.
When signing up with them, you will receive 50% of your first deposit as a free bonus, so you can get up to £100 in bonus funds. To qualify for that offer, all you have to do is deposit £200.
As with all these types of offers, there is a wagering requirement, and the one that Sport Nation stipulate is rather reasonable. It requires you to place your bets at minimum odds of 2.0 with a minimum stake equal to the combined value of seven times your deposit amount. In simple terms, you must wager the total of your deposit amount seven times before you can withdraw any bonus funds.
Not only are there enticing offers for new customers, but current users are also rewarded. Sport Nation deliver handsomely on that front, with various bonuses and enhancements provided to those who are regular bettors with the site.
For example, punters can join the European Acca Club, which involves receiving £10 in bonus funds to use for weekend accumulators.
There are also features such as Acca Boosts, which give customers a cash boost on accumulator winnings across the major football competitions. The more legs on placed on an accumulator, the bigger the bonus will be.
Following their move to platform provider, SB Tech, Sport Nation’s site has become one of the most simple and user-friendly on the market. Their grey and black theme for the site makes everything very clear and easy to read, so punters can find what they are looking for without any difficulty.
One area on the main page that immediately catches your eye is the central panel. It displays the feature offers and sporting events of the day to draw you in, as well as promoting casino and virtual gaming.
All the sections of the site are all clearly displayed, with banking, promotions, previews and customer care all one click away from the home page. On the left-hand side of the landing page, users will find a sidebar that lists all the different sports available to bet on in order of popularity, with football taking centre stage.
Sport Nation have done a very good job with regards to the presentation of the site and the general feel of it, as it makes it easy for punters to find what they are looking for quickly, both on the desktop and on web-enabled devices such as mobiles and tablets.
Unlike many of their competitors, Sport Nation do not have a dedicated mobile app. Although the website is accessible in a mobile format, the lack of an app is disappointing and is an area that certainly needs improvement when considering the current preference many punters have for placing bets on the go.
At present, Sport Nation only allows its customers to deposit and withdraw funds by credit or debit card or by bank transfer. In terms of using credit or debit cards, Sport Nation accept Visa Debit, Visa Electron, Mastercard and Maestro.
All deposit minimums are set at £10 and there are no set maximum limits on how much you can fund your account with, which is great news for high-stakes and frequent bettors. The low minimum withdrawal amount of £10 is also great news for small-stakes bettors. Withdrawals via card or bank transfer take between three to five working days to be completed.
Despite only being around since 2016, Sport Nation have already built a pretty strong reputation in the online betting scene. Customers have been impressed with the speed and efficiency of the site, though the current customer service options on offer could be improved.
Sport Nation offer a live chat service, an email address and a postal address for users to get in touch. However, there is no phone number available. In addition, the live chat service isn’t open 24/7, which many established sportsbooks do offer. If you contact the live chat during their hours of 10am to 10pm, you will get an almost instant response, with a customer service team who are both polite and knowledgeable.
When it comes to the sorts of betting markets available, there is no surprise to see Sport Nation go big on football. Customers can access over 100 different lines, from feature leagues such as the Premier League to divisions in the United Arab Emirates.
The depth to those markets is also impressive, with Asian handicaps and enticing specials that include bets such as which team will be awarded the first throw in of a match.
It has to be noted that prior to their rebrand, Sport Nation didn’t offer such comprehensive markets as many of their competitors, as their focus was on football betting, but now customers have a huge range of sports to bet on. Punters have all the feature sports such as cricket, tennis and rugby but also emerging markets such as e-sports and even chess.
In terms of odds, Sport Nation’s are powered by SB Tech, a company that also does the odds for bookmakers such as 10Bet. With that in mind, if you are looking away from betting on football, the odds provided are nothing special.
However, if football is your chosen sport, then you can find some real value with Sport Nation. Their enhanced odds for football and on other major sporting events make them a very appealing proposition, as they are either unlimited or have a high-stake maximum, which is rare to see.
The casino service that Sport Nation provide is powered by some of the best industry software providers, including NetEnt, Microgaming and Play’N Go. As a result, users can play a suite of top game titles whilst there are also large jackpot games such as Mega Moolah and Major Millions.
Sport Nation are always looking to stand out from their competitors. One way in which they are exceeding in that area is through the content that they provide for punters using their service.
Most online sportsbooks offer simple written previews and stats for feature sport, but Sport Nation have gone one better, adding a multi-media element to the content that they deliver.
In their ‘News’ section on the main site, users can find video previews for feature events and matches in football, horse racing, cricket, rugby and much more. These previews see a presenter offer their best bets, backed up by key statistics. They are pretty basic in their design and production, but their simplicity makes them very effective and can help inform customers before they bet on a certain match or event.
In addition, there is also a nice feature where Sport Nation review how their tips for the week have gone, listing which bets of theirs were winners. Alongside the video content, there are also written previews for all feature sports, with in-depth analysis and tips provided along the way.
When it comes to previewing action, Sport Nation certainly deliver. However, when it comes to showing live events, they still have work to do.
At present, Sport Nation don’t offer live streaming for customers which is a real negative for those who want to bet and watch sports in-play. Live streaming has become big business for online sportsbooks, and even though Sport Nation are new to the online betting scene, they are missing a trick with their in-play betting not offering that particular service.
Sport Nation deliver a full in-play betting service on over 30 different sports, with football in particular offering a superb depth of markets. From feature matches such as Champions League games to non-league football, there is a great variety of markets to get involved in, with totals on goals, corners and cards as well as allowing punters to cash-out on their in-play bets.
Just like the rest of the site, the in-play service is simple but functional, packed with lots of information, with live stats and a 2D graphic supplied to show how a match or a sporting event is progressing.
The simplicity of it allows the live betting section to be fast and not liable to freezing. However, the lack of live streaming is a negative as customers have now become accustomed to being able to watch and bet on a live event. Most major sportsbooks offer this to enhance their in-play betting service, making it more immersive and bringing the action to life for their customers.
Without it, Sport Nation’s in-play betting service just doesn’t quite meet the standards expected.
Rather than having a separate stats and form page, Sport Nation have decided to merge their form guides with their sports previews. This has its pros and cons.
The positive side of it is that if you select for example a preview for a Premier League game, all the relevant stats are provided in one place, with league positions, recent results and head-to-head records provided by the stats company, Opta. With Opta, they are one of the biggest stats providers in the world, so not only is information accurate, it is also very detailed, which enhances the value of the previews.
However, it would be nice to have the option of a separate stats/form page. Punters like to be able to access information for an event/match that they are interested in betting on, rather than being constrained to using stats from previews on feature events.
Other sites provide databases which cover a variety of sports and therefore benefit those who are looking to bet on more obscure events.
Overall, we were impressed by the offering from Sport Nation. Not only is there a wide range of betting markets, but the in-play betting section helps to enhance the overall experience.
Since they first started out in 2016 as Bet On Brazil, Sport Nation have built a solid reputation with punters as a site that specialises in football, as well offering a wide variety of other markets that include live casino and virtual gaming.
There is a lot to like about the way they do things, especially when it comes to attracting new customers, enticing them with superb welcome offers whilst also keeping regular bettors on side with enhanced odds and promotions.
It has to be noted that there are areas in which they could improve, particularly when it comes to the lack of live streaming to complement their in-play betting service, while the lack of a mobile app is an issue.
However, given that they have made so much progress in such a short space of time, it would be no surprise to see these problems resolved in the next year or so. With that in mind, Sport Nation are definitely worth checking out as an alternative to the more established bookmakers such as Paddy Power and Betfair.
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