Ever been curious about what makes your online betting journey run so smoothly? (Or maybe even wondering why it doesn’t) then you’ve picked the right destination. We’re about to take a closer look at what makes your sportsbook tick.
Sirplay provides white label software for sportsbooks and online casinos, used by companies worldwide. This made it an easy decision to put a Sirplay review at the top of our list of things to do. So, join us as we take a trip around the best Sirplay sites and many of the operators that use a Sirplay sportsbook platform.
Sirplay: Pros & Cons
- White label solution to provide easy set up for betting companies to start their own sportsbook or casino
- Flexible platform for multiple devices including desktop, laptop, tablet, and phone to offer maximum flexibility to customers
- Full service from hosting to activation, completed in as little as a few weeks
Obviously, Sirplay didn’t hand you the bonus, the operator did. But, everything else about the process may have been made possible by Sirplay. While we’re not suggesting that Sirplay provide the software for every site you are likely to visit on your travels, there is a chance that you have taken advantage of a welcome bonus offer, free bets or an attractive deposit match from an operator using a Sirplay sportsbook platform.
This is because Sirplay provide white label software solutions (more on the in a minute) for these operators so they can not only present the very attractive ‘front of house’ that you see when you visit the best Sirplay sites, but the back-end process that makes the whole operation tick.
Many operators have used this platform to provide a variety of bonuses available on their sportsbook sites, as well as the betting software and even the casino software that you used to place your free bets or use up your free spins.
If you were thinking that Sirplay were the brains behind every site you see online when looking for a sportsbook operator, there are plenty of others. Some use the BetSys sportsbook platform and there are others that we will look at later.
The white label Sirplay sportsbook platform is a solution that betting companies can use to have a sportsbook and casino services without having to develop the whole project from the start. So, while a Sirplay sportsbook platform site will have been thoroughly UI and UX tested for usability, the operator can then put their own mark on the site by adding other features and their own branding to create what, to the user, looks like a unique website.
This is generally regarded as a better solution for usability than building a site from the ground up. This is why there are other providers such as EveryMatrix software to provide products that can avoid the problems that are almost inevitable when it comes to launching any online site. After all, if you are dealing with a site that processes huge amounts of data and financial transactions, even the smallest of teething problems can have dire consequences.
This Sirplay review found that the white label solution offers a full set of management tools for the bookmaking business. This includes verification procedures and a gambling payment gateway, which can also include alternative digital payment solutions if the operator wants to include them.
Of course, not every site that uses a Sirplay sportsbook platform will allow you to use these digital payment methods as either a currency or deposit method, as this would be down to the operator’s preference, but the number of payment options available on the best Sirplay sites will provide more choice to any potential customers.
The next part of this Sirplay review is two-fold. First, we’ll look at the customer service Sirplay offer to their customers, the operators, and then we’ll see how that helps the operators offer excellent customer service to their customers – us.
As well as the services that Sirplay offer, they back them with 24/7 technical support and remote maintenance, 365 days a year. This helps keep the sites they provide solutions for, running smoothly and by extension reduce the problems that users like you or I am likely to encounter. This includes free lifetime and maintenance updates which should mean that the operators seamlessly move with the times.
Part of the management tools discussed in the previous section include the facilities to offer channels for customer communication, so if you do have a problem, that part of the site should work properly, although it cannot provide the replies to your queries, that would be down to the operator.
As a supplier to many sites that operate within the regulated gaming industry, everything Sirplay produces has to comply with all the necessary guidelines, as well as being tested and certified by leading industry bodies:
GLI-19 Gaming Laboratories International Ref: SY-120-SPY-14-01/MO-120-SPY-14-01
GLI-Colombia Ref: MO-295-SPY-16-01/SY-295-SPY-16-01
Certified Sports Betting System by ISO and IEC ISO/IEC 27001:2013 which covers:
“Developing, setting up, maintaining, managing and support, running, hosting, licensing and otherwise exploiting information technology solutions, including software and hardware, whether developed by the company or otherwise”
So, while Sirplay does not have a license themselves, the software they produce has the necessary certification, and the management tools for the Sirplay white label sportsbook solution aids with verification, fraudulent account detection and a secure payment portal.
As a white label solution that allows operators to put their own mark on their Sirplay sportsbook platform site, not all operators will have the same VIP programs or loyalty schemes but they will all work on the same similar principle you will find on most sites.
Usually, an operator (including the best OpenBet sites and others that use different software providers) will provide a loyalty scheme to keep players coming back to the site after they have taken advantage of the welcome bonus. To do this, players earn points for every wager they place on sports or on slots in the casino and can use them to take advantage of other benefits, exclusive offers or more usually, cashback in their accounts.
This Sirplay review also knows that other factors that keep customers coming back are sites that run seamlessly and without too many hitches, which is a feature of the best Sirplay sites.
As you know yourself when exploring any sort of software package, or even just finding your way around Amazon, having a lot of options available and having them work properly doesn’t always happen. Having one or the other is fine, but both don’t happen very often.
That’s what worried us when we carried out this Sirplay review. They seemed to offer so much, and get it implemented quickly too, that this all might really be a bit too good to be true. However, given the positive feedback, they have received from the official bodies that test the Sirplay software (who know what to look for better than most) Sirplay hands operators the passport to offer their customers a first-class journey.