Ole777 Review and Ole777 Sign Up Offer
“Ole777 aims to be the leading brand name in the Online Gaming Industry providing gaming products ranging from Sports Betting, Live Casino Games and Slot Games to clients all over the world.” So says the bookie.
The brand is currently much better known in Asian markets than it is in the UK – Ole777 is Chelsea Football Club’s official Asian betting partner – but the (fairly) recent launch of a .co.uk website is looking to do something about that.
The site is run by TGP (The Gaming Platform) Group, a business based in the Isle of Man and one which holds a UK operating licence via the Gambling Commission. It linked up with Ole777, which is based in the Philippines and has a strong market presence in China, Thailand and Indonesia, as of the start of 2017.
Other clients of TGP, who create white-label sites for their partners, include JenningsBet and SportPesa, the current shirt sponsors of Everton. Therefore there is every chance you’ll recognise the site design.
You may also remember TGP for hitting the headlines when they were ticked off by the Gambling Commission over a bonus offer which appeared on some of their other sites for the 2016 Cheltenham Festival which resulted in more than 1,000 complaints to IBAS.
TGP use SB Tech to power their sites – a company with a string of industry awards. Earlier this year they won best in-play betting software supplier at the EGR B2B Awards. That is reflected in their in-play offering (more on that later).
So there are certainly proven performers behind a brand which probably isn’t very well known right now by most punters and the key is now for the company to grow in the right manner to ensure they find their place in the UK market.
the UK, sponsorships have been in short supply and a lack of social media presence is somewhat strange in this day and age when considering the offerings of the market leaders. Spreading the word seems to be something of a struggle which is a shame as there are some worthy strings to this particular bow, including a strong range of markets (again more detail is provided later).
Given the UK operation is just 18 months old, perhaps life has been deliberately ‘slow-burning’ thus far but to increase market share it would appear further marketing moves are necessary in a bid to reignite their somewhat stalling momentum.
Pros & Cons of Ole777
- Strong market depth
- Strong in-play offering, including partial cash-out
- Casino part of same platform
- Lack of offers/promotions
- Strange event ordering/description
- No greyhound markets
- Lack of content – no betting previews, stats or live streaming
- Customer support options limited
As with many newcomers to the bookmaking game, Ole777 has its positives but also clear negatives.
The wide range of markets is certainly a strength, as are features such as partial cash-out, while you can’t really criticise the pricing too much. It has chosen its tech and sportsbook partners well.
For many, those are key strengths and will outweigh the negatives – it’s always a personal choice who you bet with – but there are plenty of those and when they add up, potential customers, who frankly expect more than they are used to, are put off.
If it is to gain more market share and move onto the territory of some of the bigger beasts, Ole777 will need to address its weaknesses such as its bonus offerings and lack of content.
Ole777 User Interface
The home page welcomes customers by providing the firm’s latest in-play events and their main odds.
You can switch sports using a horizontal menu at the top of the page, while there are also ‘upcoming’ and ‘highlights’ tabs to take you to future events.
However, the ordering of some of the events seems somewhat odd. This review was carried out during the FIFA World Cup and a key match was pretty difficult to find and it was hard not to feel an opportunity was being missed there by the firm.
Many bookies would have highlighted such an important football fixture with an image but there is none to be seen on this site and instead a punter is expected to click and hunt for what they want which seems unnecessary.
The full sports menu can be accessed by a ‘burger’ menu in the top-left of the mobile screen or via a set of left-hand links on the desktop.
The betslip is found on the right of the desktop screen; on mobile a button appears at the bottom once a selection is added to the slip. The button can then be pressed to expand this section and place the bet.
One oddity with the sports menu is that its sub-menus are often split by country rather than event name, so, for example, the Antalya Open tennis was listed under Turkey which again will confuse some punters.
On the plus side, an orange, white and blue colour scheme works well, with key components such as bet selections highlighted in the former.
In addition, odds format, time and language can all be easily changed to suit the customer.
Ole777 Betting Markets
Ole777 says its business philosophy is to “offer the most innovative and diverse gaming products and services” to customers.
That’s setting a pretty high bar but it certainly does offer real depth when it comes to markets. Take football, for example. Here you get Asian handicap lines for both corners and cards – not something widely available.
As for tennis, third set correct score markets are there. Again, you won’t get those everywhere.
Although perhaps such markets don’t offer mass appeal but they should be of interest to those who like to sniff out some value and, in an ever-expanding industry, Ole777 look ahead of the game right now, at least in some sports.
It’s not a fully comprehensive offering though. There are no greyhound racing markets whatsoever, for example, which is an obvious weakness.
Ole777 Bonuses and Offers
The site’s sole listing under its promotions tab at the time of this review was its sign-up offer but it is hardly a mouthwatering one.
To earn a £30 free bet you need to place 10 bets of at least £30 – you shouldn’t need me to tell you that’s a whopping £300.
And there are provisos attached, among them: Qualifying bets must be on different events/selections; singles must be placed at evens or bigger; horse racing bets do not qualify; and the free bet itself expires after just five days.
It also won’t be automatically credited – you’ll need to count your 10 bets and then contact customer support which seems rather unnecessary and designed to catch out the forgetful/less well organised.
The offer will still appeal to some but it’s fair to say it is hardly the most generous sign-up bait around.
On the plus side, it is worth noting that the firm offers best odds guaranteed on all UK and Irish horse races.
If content is indeed king, Ole777 does not rule. In this day and age it’s somewhat unusual to offer nothing on this front – there are no previews, columnists or indeed live streaming.
That said, this is a bookmaker website – odds and markets are the priority – and the company has clearly taken that view.
Ole777 In-Play Offers
The in-play offering is a strong point of the site – as reflected by SB Tech’s award at the EGR Awards earlier this year.
Cash-out is offered on many markets and while that has become fairly standard, partial cash-out is still not offered everywhere but Ole777 has it, meaning you can keep some of your bet running while cashing out the rest.
There’s also a useful feature which allows you to move the markets you are most interested in to the top of the screen.
In addition to the actual score, the live betting is enhanced by some in-running stats. For example, on football you can keep track of both the corner and cards count. Fairly basic stuff but again it’s not always available on rival sites and can certainly enhance user experience.
Ole777 Stats & Form
Few points can be awarded here with little in the way to help punters decide what to back.
Even on the racecards, little information is offered with even a horse’s recent form not given. You’ll get weights, ages, jockey and trainer details but that’s about it.
Racecards can be ordered by odds (default setting), race number or horse name but that’s pretty standard and not what can be called “innovative” any more.
At least there is a useful results section, an easy reference point (aside from your own account section) to check all bet outcomes.
Ole777 Banking and Withdrawal
The deposit and withdrawal methods are fairly standard with debit and credit cards of the MasterCard and Visa variety both accepted.
Wire transfer services Neteller and Skrill are alternatives, although you won’t get a sign-up bonus if you do go down that route.
Ole777 Customer Satisfaction
The firm says it aims “to provide the highest level of customer service to all our clients 24/7” but it’s very much an online-only approach when it comes to Ole777’s customer support.
There’s a live chat option you can use to get in touch plus a standard email address.
But there is no phone contact number so you’ll need to wait for a written response to any questions you may have.
And you may well have some as the site’s frequently asked questions section isn’t very comprehensive and lags behind much of the industry which has developed such pages as a way of easing the burden placed upon customer support teams.
As for social media, there’s no UK Twitter handle; @Official_Ole777 is the Indonesian version. On Facebook, it’s @ole777sports, but again that’s all Asia-related content there.
Ole777 Mobile App
Like the social media presence, non-existent thus far with nothing in either the Google Play store for Android users or Apple’s App Store for iPhone. Mobile users will have to use their browsers instead.
Other Information about Ole777
Away from the Sportsbook, there is a Casino section of the website which offers a large range of slots, plus poker and other table games.
It sits on the same ole777.co.uk URL rather than as a separate product so it is easy to flick from the Sportsbook to the Casino and vice versa.
For those who like to focus in on the details of a sporting contest, Ole777 should appeal. Sub-markets aplenty are offered in major sports with Asian handicaps for corners and cards in football a prime example. With that said, this bookmaker has more to do to match its peers in Europe and the UK
- Wide range of markets
- Competitive odds compared to other bookmakers
- Strong in-play, including partial cash out option
Check back soon!