McBookie offers the usual wide range of sports betting markets and all are easily accessible from the homepage. There are around 25 to 30 sports available from the major activities like football and horse racing through to politics and entertainment.
The full list of markets available were Football, Horse Racing, Greyhounds, American Football, Badminton, Baseball, Basketball, Boxing. Cricket, Cycling, Darts, Entertainment, Formula 1, Gaelic Football, Golf, Handball, Hockey, Hurling, Ice Hockey, MMA/UFC, Motor Racing, Motorcycling, Poker, Politics, Rugby League, Rugby Union, Snooker, Speedway, Tennis and Volleyball.
There are plenty of markets accessible each day from around the world, but Scottish football takes priority in season, although football markets are available on professional leagues around the globe
On the football page the Enhanced Markets are heavily featured and the more traditional approach of major matches and/or next matches is ignored. Instead McBookie opt to provide links to Major Markets and particular competitions or leagues. The number of individual markets available within each match is dictated by the stature of the game.
Horse Racing is also covered comprehensively with meetings from across the UK and Ireland carrying most prominence, but also joined by US, French and other meetings from around the world. The next three races are listed when entering the racing page and the site provides quick links to all the day’s racings and the chance to plan ahead with the schedule for tomorrow’s meetings and major future events also accessible.
Across the board the markets are competitively priced with McBookie operating on low profit margins and providing the punter with genuine value. On Horse Racing this is taken a step further with a Best Odds Guaranteed feature meaning if the Starting Price is bigger than the price a punter has taken earlier they higher price is honoured.
McBookie provide a Cash Out facility on most markets, which amazingly some bookies are yet to introduce. McBookie provide this on Football, Horse Racing, Tennis and Basketball markets and are identified by an icon against the market.
Live Betting & Streaming – In-play options available
McBookie offer no live streaming or audio options which leaves them lagging behind their competition.
The only area of the website with added value in terms of journalistic content is found under the homepage Blog tab where written pundit pieces can be found on upcoming sports events. The preview pieces contain tips and are mostly available on Football and Horse Racing markets.
With many of the market leaders now further expanding their blogs and news sites, this is definitely an area that can be improved. McBookie’s Scots-first policy suggests teaming up with a football from the past or a local trainer could help boost their following but as of yet this is not an avenue they appear to have explored.
McBookie’s in-play activity is comprehensive. A full range of markets are available on current sports markets with major match prices visible on a catch-all main screen and detailed match markets available within each game screen.
On the bigger football matches the number of markets available may disappoint in-play backers, but the core markets are there and the graphics and live statistics are also basic.
Other bookies do this better, but McBookie customers cannot complain that what is available is not delivered efficiently.
In-play betting is available on all major sports such as Football, Cricket and Basketball. Forthcoming events that will be available in-play are listed on the site.
With plenty of horse racing venues found in Scotland it is no surprise that football and racing are the featured sports on the website and that increased focus is concentrated in these areas.
McBookie has grown the in-play markets and blog content in recent years, but generally there is the feel that they are happy to be a small Scottish salmon in a very large betting pond.