Coral is one of the famous old brands of British bookmaking which has gone through many incarnations over the years.
The founder, Joe Coral, launched his operation in the days before high street gambling was legalised after he dropped out of school at a young age saying he was ‘off to find something far more interesting to do’.
The Coral family immigrated to England from Poland with the young Joe eventually landing a job as a bookie’s runner and collecting bets on their behalf. He moved on to accepting bets at the local billiards hall in Stoke Newington as well as Haringey and White City greyhound tracks and when betting shops were legalised in 1961, he was one of the first to open a licensed shop, and Coral was born.
Pros & Cons of Coral
- Competitiveness on prices
- Strong media content
- A pleasure to navigate
- Would benefit from more unique markets
- News service is lacking
- Coral TV could be stronger
Coral’s new customer bonus provides £20.00 in bonus bets when an account is activated with a small deposit of £5.00. Following the customer’s first bet at £5.00 or more, four bonus £5.00 bets automatically appear in the valid account.
Other bonuses including ‘Acca Insurances’ on football and tennis as well as bonus bet/stake returns on horse racing and greyhound races. UK concentrated sports are heavily promoted on TV, Radio and in the sporting press attracting the best offers to boot.
Coral have a long-standing offer on football accumulators extending enhanced prices and special promotions including ‘money-back’ offers on big TV matches as well as the popular ‘price-bomb’ promotion which releases impressively better odds on the outcome of an event shortly before it starts.
The offers tab on the main menu bar across the top of the screen affords information on the currents available promotions.
The Coral website branding is traditional and a throwback to its earlier days.
As one would expect from an established player, the site interface is clean, solid and easy to navigate. It sets an efficient template which should be followed by some other companies who have got it all wrong.
It is particularly comfortable for regular punters who focus their attention on the sports that attract most betting day-to-day interest in the UK, in particular horse racing and football. There is not the clutter displayed by many other organisations and you imagine a punter just cannot go wrong in trying to navigate to areas of interest.
The site boasts a simple three column pylon to welcome the bettor. The left-hand menu comprises of a handy ‘Quick Links’ compartment with easy access to current events.
The centre column displays upcoming horse races and other key sports events below the sharp boxed information portal, filled with evening events such as football, darts and boxing. On the right-hand side of the screen the ‘In-play’ facility is neatly placed on screen with football, cricket, tennis and basketball to the fore.
The main menu across the page is busy without being cluttered with ‘In-Play’, Virtuals, Casino, Games, Live Casino, Slots, Poker, Bingo, Vegas, Lotto and VIP’s catered for with sub tabs for live streams, live scores, results, statistics, news/blogs, Coral radio and football jackpots.
The new ‘Multi View’ facility is a ground breaker as far as betting sites are concerned offering an impressive choice of up to four events for personal display purposes.
The innovative Coral Connect card is freely available to customers and connects accounts from online, mobile as well as the high street. This allows punters to bet online and collect from participating high street shops. It’s relatively hassle-free and quick.
Deposit methods include Skrill, Paypal, Mastercard, Visa, Visa Electron and Bank transfer while withdrawal methods include most of the deposit methods along with Money transfer. Deposits are easy and safe.
Coral’s customer service is at an acceptable level with the help section offering a ‘frequently asked questions’ source. The ‘contact us’ drop down menu again offers a number of questions and customised answers.
Coral’s ‘In-Play’ live chat is readily available as well as their call online support facility.
It’s clear that Coral is a trusted and well-respected bookmaker with nine decades of experience and heavyweight partnerships behind them. Coral is no-frills and straightforward with their offerings. With a clean and easy to navigate website that is comfortable for regular punters with an affinity for football and horse racing, and the punter’s experience is further enhanced by rich video, audio, and written content that makes it hard to navigate away after punters have placed their regular bets.