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Black Type Review & Rating 2021

Is Black Type legit?

Black Type’s ‘old-school’ approach garnered plenty of launch publicity but it is hardly an in-your-face bookie given its lack of sponsorships which have largely been in minor race meetings at Ripon. It does, however, have a presence on odds comparison giant Oddschecker – crucial if price is one of your major selling points.

Pros & Cons of Black Type
  • Black Type offers competitive odds
  • Punters can lay a decent-sized bet
  • Accumulator bonuses are paid on winning accumulators
  • Limited markets
  • Uninspiring sign up offers
  • Lack of content and live streaming

Bonus Offers - Acca bonuses up for grabs

Like most bookies, Black Type have a free bet sign-up offer – and also a loyalty scheme – but neither is particularly generous. When new customers place a £10 bet they are given a £5 casino bonus (which has to be played through no fewer than 20 times inside 30 days) and, if their initial bet loses, a £5 sportsbook bet which must be placed on an outcome at evens or bigger and expires after 14 days.

There’s a better ‘bet £20, get £20’ offer for pool fans due to a tie-up with the International Professional Pool Association (IPA) but that’s a fairly limited audience.

As for the firm’s Free Bet Club, it’s for those willing to spend. You need to place 10 bets of at least £10 at evens or bigger in a single week to earn a free bet. And there are more provisos – only one bet per event will count towards qualification, while multiples and cashed-out bets don’t count at all.

The ‘acca cash bonus’ is more attractive with bonuses on acca winnings added according to how many selections were in the multiple. The more selections, the bigger the bonus. Four-folds get a five per cent bonus added; 13-folds get 50 per cent added.

Finally, there’s a best-odds guarantee on UK greyhound races – an offer deliberately not provided on horse racing given the type of customer being sought.

Usability, Look & Feel - How does the website perform?

The thing you immediately wonder when opening the desktop site is ‘where are all the markets?’ Some links to sports can be found in a banner just below the header but to drill down into each section you have to head to the right of the page – it’s rare to see the various categories listed in a set of links on this side of the screen but that’s where they are, just below the betslip. It’s fine but takes a bit of getting used to.

It’s a similar tale on the mobile platform with the sport menu in the bottom left hand corner of the screen rather than anywhere towards the top. More problematic is the fact that once in your chosen sport, the different categories, competitions (call them what you will) can only be found by scrolling to the bottom.

That’s something of a design flaw but at least the site display is easy on the eye. A teal, black, grey and white colour scheme may sound rather dreary but it works well, while a bright red in the menus – the same border colour used to make the odds stand out – has the desired effect of making things clear.

The home page focuses on live and upcoming events which is no surprise, while there’s also a quick links section to bigger future events. The use of images/graphics is minimal – one on the desktop site above the fold and none at all on the mobile version. This fits in with the company’s focus on being a punter-friendly bookmaker – it’s all about the odds and a lack of pictures will help with load speed, particularly for anyone with a slow connection.

On racing there is an upcoming favourites section on the right-hand side, a nod to the type of punter the site is looking to serve.

Payments - Bet with credit and debit card

Fairly basic stuff here with credit and debit cards the methods of depositing. Visa, Visa Debit, MasterCard, Visa Electron and Maestro are all accepted. However, money transfer methods such as Neteller are not offered.

It’s also significant that deposits are only accepted from Great Britain and Northern Ireland – the operating firm used by Black Type, FSB Technology, is only licensed in the UK. The minimum deposit is £10 and the maximum £5,000.

Customer Service - How to get in touch

The primary way to contact the company is via email which seems very outdated in 2018, a time when live chat and Twitter conversations are commonplace.

Email can be used, or simply fill in an online form when logged in to raise your query.

The firm’s Twitter account, @BlackTypeBet, which had around 1,800 followers at time of writing, does not openly encourage support queries, although followers can send direct messages.

There is no equivalent Facebook account.

BlackType Sports Betting

Betting Markets - Plenty on offer

The focus here is on the prices in the markets provided, not providing a wide range of markets.

The firm’s social-media hashtag of choice, #AlwaysValue, says as much and while guarantees about laying certain amounts may be a thing of the past, there’s no doubt that the firm’s odds remain competitive, particularly on racing. There’s not enough room for it here, but statistical evidence of this can be found with a quick search if required.

However, there’s no getting away from the fact that there’s a fairly limited offering. At the time of this review, there were no goalscorer odds available for international football matches involving Scotland and Northern Ireland, despite kick-off being less than 12 hours away. They may have only been friendlies but that’s still an offering most football punters would expect.

As for racing, the website’s name shows this is a core area for the firm but again the range of markets is somewhat disappointing with only UK and Irish meetings covered, a lack of specials and only a small ante-post offering.

Black Type have made no secret of their target audience and they are probably not that worried about missing out on the occasional punter, but some will undoubtedly be put off by the lack of markets.

One issue that really does need addressing though is the lack of prices of an evening for the following day’s racing, that’s something which will annoy key racing customers.

Odds - Competitive odds

Punters at Black Type can enjoy competitive odds at fair prices.

Live Betting & Streaming – In-play markets at Black Type

No live streaming here. Indeed, away from basic in-play market updates, there’s little option but to head off site if you want to follow live sport. There is a blog section, although it hasn’t been updated since March. It was clearly launched with strong intentions – trainer George Baker and footballer-turned-journalist David Preece, who is also the firm’s head of media and communications, both have articles on the site but neither appears to be contributing any more.

When compared with other firms, there is a gaping hole here, although how important that is to its target audience is open to question.

Black Type In-Play

In-play markets are easily found via a button in the header bar. The in-play page also contains a useful list of upcoming events for which live betting will be offered.

It was largely tennis on offer when this review was being carried out and the number of markets was pretty decent, even from the lower-level Challenger and Futures events taking place.

All markets were easily viewed – no unnecessary clicking required here – with the match score shown at the top of the page. However, there was no ‘secondary’ information such as break point stats or service percentages which would potentially help the punter and encourage further betting.

Product Summary - What do we think overall?

Frankly the industry needs diversity and, in particular, firms which don’t put ridiculous restrictions on accounts and for that Black Type should be applauded.

However, the original guarantee of laying a bet to lose at least £500 is now gone with some punters having reported varying restrictions, particularly those who follow certain tipsters. At launch, following tipsters was not going to be a problem, Black Type said, which does beg the question is the business model not as strong as first thought?

Overall Conclusion - Big bets at decent prices

Black Type does what it sets out to do – offer decent-sized bets at decent prices.

It deliberately doesn’t try to be all singing, all dancing and that will clearly put some people off, while the lack of an Android App and the company’s limited customer service are clear shortfalls which have negatively affected the rating for this review. As long as you sign up with the correct expectations, you should be happy. If you want more from your bookie, it’s best to look elsewhere.

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