Black Type’s ‘old-school’ approach garnered plenty of launch publicity but it is hardly an in-your-face bookie given its lack of sponsorships which have largely been in minor race meetings at Ripon. It does, however, have a presence on odds comparison giant Oddschecker – crucial if price is one of your major selling points.
Pros & Cons of Black Type
- Black Type offers competitive odds
- Punters can lay a decent-sized bet
- Accumulator bonuses are paid on winning accumulators
- Limited markets
- Uninspiring sign up offers
- Lack of content and live streaming
Like most bookies, Black Type have a free bet sign-up offer – and also a loyalty scheme – but neither is particularly generous. When new customers place a £10 bet they are given a £5 casino bonus (which has to be played through no fewer than 20 times inside 30 days) and, if their initial bet loses, a £5 sportsbook bet which must be placed on an outcome at evens or bigger and expires after 14 days.
There’s a better ‘bet £20, get £20’ offer for pool fans due to a tie-up with the International Professional Pool Association (IPA) but that’s a fairly limited audience.
As for the firm’s Free Bet Club, it’s for those willing to spend. You need to place 10 bets of at least £10 at evens or bigger in a single week to earn a free bet. And there are more provisos – only one bet per event will count towards qualification, while multiples and cashed-out bets don’t count at all.
The ‘acca cash bonus’ is more attractive with bonuses on acca winnings added according to how many selections were in the multiple. The more selections, the bigger the bonus. Four-folds get a five per cent bonus added; 13-folds get 50 per cent added.
Finally, there’s a best-odds guarantee on UK greyhound races – an offer deliberately not provided on horse racing given the type of customer being sought.
The thing you immediately wonder when opening the desktop site is ‘where are all the markets?’ Some links to sports can be found in a banner just below the header but to drill down into each section you have to head to the right of the page – it’s rare to see the various categories listed in a set of links on this side of the screen but that’s where they are, just below the betslip. It’s fine but takes a bit of getting used to.
It’s a similar tale on the mobile platform with the sport menu in the bottom left hand corner of the screen rather than anywhere towards the top. More problematic is the fact that once in your chosen sport, the different categories, competitions (call them what you will) can only be found by scrolling to the bottom.
That’s something of a design flaw but at least the site display is easy on the eye. A teal, black, grey and white colour scheme may sound rather dreary but it works well, while a bright red in the menus – the same border colour used to make the odds stand out – has the desired effect of making things clear.
The home page focuses on live and upcoming events which is no surprise, while there’s also a quick links section to bigger future events. The use of images/graphics is minimal – one on the desktop site above the fold and none at all on the mobile version. This fits in with the company’s focus on being a punter-friendly bookmaker – it’s all about the odds and a lack of pictures will help with load speed, particularly for anyone with a slow connection.
On racing there is an upcoming favourites section on the right-hand side, a nod to the type of punter the site is looking to serve.
Fairly basic stuff here with credit and debit cards the methods of depositing. Visa, Visa Debit, MasterCard, Visa Electron and Maestro are all accepted. However, money transfer methods such as Neteller are not offered.
It’s also significant that deposits are only accepted from Great Britain and Northern Ireland – the operating firm used by Black Type, FSB Technology, is only licensed in the UK. The minimum deposit is £10 and the maximum £5,000.
The primary way to contact the company is via email which seems very outdated in 2018, a time when live chat and Twitter conversations are commonplace.
Email can be used, or simply fill in an online form when logged in to raise your query.
The firm’s Twitter account, @BlackTypeBet, which had around 1,800 followers at time of writing, does not openly encourage support queries, although followers can send direct messages.
There is no equivalent Facebook account.
Black Type does what it sets out to do – offer decent-sized bets at decent prices.
It deliberately doesn’t try to be all singing, all dancing and that will clearly put some people off, while the lack of an Android App and the company’s limited customer service are clear shortfalls which have negatively affected the rating for this review. As long as you sign up with the correct expectations, you should be happy. If you want more from your bookie, it’s best to look elsewhere.