The Betway Group launched in 2006 and has concentrated its efforts in the online gaming markets, using technology produced by software provider, Microgaming, to deliver a broad array of betting options and gaming experiences.
Along with Betway sports, the group’s others brands cover online betting for players interested in the casino, bingo, spin machines and poker markets.
Sponsorship has been instrumental in raise the brand’s profile, which has encompassed a number of high-profile horseracing fixtures; including the 2017 Aintree Grand National, the Lincoln, which was the company’s first venture in Flat race sponsorship, and the Champion Chase at The Cheltenham Festival. In late 2017, Betway extended its sponsorship involvement to basketball, the game-play competition Counter-Strike: Global Offensive, and the ‘esports’ ESL Pro League, as well as entering into collaborating Bundesliga side Werder Bremen as the club’s official betting partner.
Betway is an active player in pushing its bonuses and, whilst the aforementioned showreels are obtrusive, they do provide a direct way to access the offers available if that is important to you. Obviously these speciality bets are personal choice options; but can offer solid incentives for boosting returns if successful. The usual terms and conditions apply and are recommended reading.
When you sign up for a new account, you’ll be entitled to claim the Betway welcome bonus. The offer is a 100% matched bonus on your first deposit, with a minimum of £10 and a maximum of £30. Simply deposit between £10 and £30 into your account, place a first bet, again between £10 and £30, and your stake will be matched 100% with a Betway free bet.
To take advantage of other Betway bonus offers, simply click on the Promotions link on the website’s main page, and browse the list of special offers that are available. From free prediction games to the Betway Free Bet Club and NFL Double Winnings, there’s usually plenty to go at.
Whilst the homepage is quite functional and easy to understand, it does create the impression that a brand awareness campaign is prioritised over content. The upper central block of the site is taken up with a big rotating banner advertisement for various products and offers. Whilst they are undoubtedly well-designed and joyful to behold, they will not appeal to the professionally minded punter who just needs to cut to the chase and get on with his or her betting.
However, the page menus are all in the correct places and the signing in process is efficient, meaning that entering the site is a matter of moments away.
By the third click we are into the quick-links territory, which, depending on your preference takes you to the sport of choice.
The overall impression is that the pages are quite busy though the actual process for placing a bet is simple and straightforward. The green, black and white colour scheme makes for clear understanding but the site fails to deliver on the expected razzmatazz suggested by the annoying banners.
You can get in touch with customer support 24/7 in a variety of different languages, and make use of the live chat feature to try and resolve your issue there and then
The company has accreditation by international testing agency eCOGRA, (eCommerce Online Gaming Regulation and Assurance) to ensure its products are delivered in a safe and fair environment. In addition, Betway says it offers a dedicated customer support team, which is available in 17 languages, 24 hours a day, 7 days a week.
Betway offers its returning customers a variety of bonus options, including but not limited to:
Receive regular enhanced odds opportunities with this great feature. Whether you’re backing a couple of horses for the win at a particular race meeting, or you want to increase your odds on a few favourites coming out on top in a round of Champions League fixtures, Betway Boost is a great tool to use.
If you spend at least £25 in a week on any trebles or higher accumulator bets, you’ll receive £10 in Betway free bets to spend as you please.
Rewards you for betting on sports and playing casino and bingo games.
Betway offers a comprehensive list of betting markets and all the usual and expected options are available from the vertical submenu to the left-hand side of the page.
Pretty much every sport is covered on list which is not ordered alphabetically as an A to Z and perhaps instead they are in hierarchical importance, especially as football is top of the tree. Next come horse racing, darts and cricket with the bottom option being winter sports.
It is good to be able to see a live symbol next to any sport that has in-play markets.
The process of finding your bet holds no surprises and, given the responsive nature of the coding, the user should have no issues with placing a bet on the various devices available.
In addition to UK horse racing, Betway cover international racing with cards for fixtures in France, South Africa and the US etc. Timeform provide summary comments for horses in UK races plus a summary and star rating.
eSports fans are also served with will love the options available to them. At the time of review there were eight global tournaments priced up. Betway is one of the market leaders in this sphere and looks likely to be a big player as betting on eSports grows.
Across the board, the betting markets are extensive and serve the punter well.
Cash out options are available, which dependant on your perspective of events, is a useful addition to the betting tools. From pool to volleyball or UFC/martial arts, Betway has some interesting markets, which are not always offered elsewhere.
Bettors at Betfair can enjoy competitive odds on a wide range of sports markets.
In play betting on football and other sports, as is only to be expected, updated in real time and, with speciality bets, handicap options and much more all attainable from the various list of bets available.
Standard advice regarding viewing through older browsers applies and upgrades to the latest versions of your preferred browser are recommended.
At the time of review, the site showed the status of a small number of live matches but then rather than list the remainder in an impressive long in-play score-centre type view, like you see on bet365 and others, you must instead open the leagues listed to see the match status and betting which is not as compelling.
Nevertheless, Betway has most things you need for live sports betting and virtual realty options. The overall dynamics of the site may not be as sharp as some competitor sites and the colour scheme can seem a little bland after a while, but from a betting perspective there are not too many stones left unturned here.
The wide choice of betting markets, speciality offers and loyalty incentives are appealing and worth a read through. However, the presentation lacks finesse and the promotions can be a distraction.
The company serves racing fans well in many ways as they have done a deal with Paddy Power Betfair to display their Timeform analysis, provide bet and watch streaming and have international racecards but there is no racing radio to keep you engaged throughout the day.
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Players must be 21 years of age or older or reach the minimum age for gambling in their respective state and located in jurisdictions where online gambling is legal. Please play responsibly. Bet with your head, not over it. If you or someone you know has a gambling problem, and wants help, call or visit: (a) the Council on Compulsive Gambling of New Jersey at 1-800-Gambler or www.800gambler.org; or (b) Gamblers Anonymous at 855-2-CALL-GA or www.gamblersanonymous.org.
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