Betsson is a Swedish bookmaker that loves all things football.
The site offers different online gambling options including casino, poker, bingo and live poker, in addition to sports betting which is dominated by its extensive football markets.
Pros & Cons of Betsson
- Clear website that’s nice and easy to use
- Imaginative daily promos
- Up-to-the minute odds on “last minute” markets
- No online TV / live streaming, audio or commentary channels
- Very basic horse racing cards
- Little excitement with a standard offering
If there’s one main area where Betsson scores less highly than its peers – then it’s definitely in the area of the bonuses available. Yes, there’s the initial sign-up bonus like nearly every other site. Currently, new punters are offered a free betting bonus of €50 (or £50 in the UK) to play with following a first deposit of €25 or £25. But that seems to be about it; there is little or nothing in the way of ongoing loyalty bonuses or very interesting promotions.
When you first go onto Betsson, you’ll be asked to pick your preferred language from a list of 17 different languages – including Icelandic, Finnish, Norwegian and Swedish – as we may expect from a Swedish bookmaker and casino company.
Similarly, there is a wide array of currency options on offer – including all major currencies along with the various Scandinavian currencies.
The main task bar gives the five options of Promotions, Sportsbook, Casino, Live Casino, Poker, and Blog – each of which should be self-explanatory to punters. The Promotions area of the site is a little scant, currently offering only a Fantasy Football option and something called “Fish Party Challenge” which is a poker-based competition for site members.
The Sportsbook opens to an easy to digest home page which extensively promotes in-play and upcoming football fixtures, though some other events get a look in and quieter times for the globe’s dominant sport.
Betsson’s sport section has to be one of the nicest designs out there. It scores very highly for design and this helps give users a nice feeling whilst using it. It’s also reasonably practical. Yes, the page is extremely “busy” but, like Bet 365 and many others, it presents a clear list of sports options in a table on the left-hand side. Of course leading football competitions are presented first before its next tier of importance which includes Basketball, Ice Hockey and Tennis ahead of the rest which are then displayed in alphabetical order.
Betsson offer a wide array of payment options including the usual major credit and debit cards, Neteller, ecoPayz, Entropay, and bank transfer etc. There are no reported problems with money in or out of punters’ accounts.
The website is easy to use and can be read in 17 different languages. Betsson offers an excellent 24-7 customer service in multiple languages via the usual channels of email, phone call, and live chat. The fact that the number to call is an international Maltese number may be off-putting for some – though the FAQs area of the site is comprehensive.
In addition to its main site of Betsson, the company also owns the Betsafe and NordicBet brands. Betsson is listed on the NASDAQ Stockholm stock exchange and is licensed in Malta. Betsson may be less well-known brand in the UK than it is in Scandinavia, but it is a company with big ambitions to make inroads into lucrative international markets – and particularly the UK and mainland Europe.
Betsson origins go back to 1963, where the predecessor company provided slot machines to restaurants across Sweden. The company bought a stake Net Entertainment in 1998, which started to develop online gaming. In 2011 the company bought the Betsafe Group to increase its gambling market presence.
Betsson has one of the best-looking sites out there. There are a number of features that will rule it out for many UK punters in particular the absence of horse racing and audio services.