Betsafe was launched in 2006 and has grown positively in reputation ever since. In 2011 the company was purchased by the Betsson Group, which has assisted a steady growth in market share. That strong foothold began in the Nordic regions but has since spread into Eastern and Central Europe and, most recently, Canada. The UK now accounts for over half of the company’s online activity.
Betsafe prides itself on being unique in terms of providing their customers with an on the edge experience. The mobile platform provides everything the desktop does and is also very popular.
Betsafe displays active offers under the Promotions tab and the accent on their Poker and Casino activities is highlighted by all offers available leading players to the tables.
These offers are not thrust in the face of visitors to the homepage which again is a subtle touch that may well be appreciated by more discerning players.
In terms of the Sports markets, the company offers betting boosts on selected events and also an ACCA price boost deals on trader led markets. Also enhanced odds are available on horse racing markets. Sportswise, Betsafe are not massively generous in this area and appear confident enough in its offerings not to rely on further promotions. That may disappoint active players who trawl the net for the best deals.
They do offer a Live Experience competition area of the site where punters can win attendance at showpiece events. Some of the prizes on offer in this area are glamorous ‘money can’t buy’ experiences.
At first glance the homepage is sleek, attractive and oozes high end quality. The three main offerings of Sports, Casino and Poker are conveniently displayed at the top of the site in box frames, while the current lead offer is prominently displayed above.
The beauty is the simplicity of the homepage. A horizontal tab at the top of the site provides one-click access to the Sportsbook, In-Play, Horse Racing, Casino, Live Casino, Poker, Virtual Sports, Apps, Blog and Promotions. The nitty gritty of the remainder of the site is displayed in the site map menu at the very bottom of the homepage.
There is no clutter, something other competitors could learn a lot from. Everything a customer needs is there, but it’s clean and professionally displayed. It can’t be faulted.
The process for placing a bet is simple. The primary colour scheme of a black background, white text and red and gold to highlight and accentuate key areas is effective.
There is a lack of revolving banners and adverts. It is a refreshing approach, which again proves simple is best.
Easy to use as you’d expect these days, customers can deposit instantly via a wide range of currencies by card transaction, bank transfer and other online payment services. Withdrawals are available by the same mechanisms and usually processed within 24 hours. A full transaction history can be located in the customer’s account.
A 24-hour customer services option is available with Live Chat, a UK phone number, Contact Us, comprehensive FAQs area and a detailed sports betting guide.
An extensive list of betting markets is provided on the left-hand vertical side menu, which also shows how many matches or events are included within each. By clicking on a particular sport a list of competitions or countries are then shown, which again shows the number of events available within each.
Betsafe now controls a large player base of almost half a million gamblers who enjoy the casino, poker and sports betting areas of their operation. The sports markets on offer include athletics, bandy, basketball, boxing, cricket, cycling, floorball, golf, handball, ice hockey, martial arts, motor racing, soccer, tennis, volleyball and winter sports. Also more minority events like trotting, plus the majority of the world’s football leagues and American sports. Markets can also be found on politics, entertainment and weather. Basically, everything is covered.
A sub-menu beneath the horizontal top bar is also useful as it lists a Livescores option and also promotional offers. It’s subtle, takes up little space, but again adds to the overall package.
Placing a bet is simple, and across the site the markets are extensive and using the site is fast and efficient. It’s impressive stuff.
A quick check however indicated that the odds provided by Betsafe were not particularly competitive.
Bettors can enjoy competitive odds on their favourite betting markets at Betsafe.
Live coverage of limited events is available, but not comprehensive. There is no radio or audio service available, but a very good preview blog area with tips and statistics provided to guide customers in the right direction.
It is a given these days that the top sites are in-play on football and all other sports and Betsafe are up to speed. The in-play section of the site takes a customer straight to the top event at that time with all other in-play markets one click away on a left-hand menu.
Markets are updated in real time and, with speciality bets, handicap options and much more all attainable from the various list of bets available.
If only all sites were designed like this. If you’ve ever been searching for a new house and then walked into one and thought this is home, then Betsafe is that house. Once you’ve moved there may be a bit of work required, but you’ll be happy there.
The look and feel of Betsafe, both the website and mobile app, is one of professionalism and betting sophistication. The site flows and displays extensive markets, which makes the user experience excellent. The Casino area is top drawer and may leave the Sports section a little behind, but no so far that the sports betting experience with Betsafe is second rate at all. If it’s great value and the best offers however, Betsafe may not fit the bill.
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Players must be 21 years of age or older or reach the minimum age for gambling in their respective state and located in jurisdictions where online gambling is legal. Please play responsibly. Bet with your head, not over it. If you or someone you know has a gambling problem, and wants help, call or visit: (a) the Council on Compulsive Gambling of New Jersey at 1-800-Gambler or www.800gambler.org; or (b) Gamblers Anonymous at 855-2-CALL-GA or www.gamblersanonymous.org.
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