Launched in London in 2005 Betclic has already made founder Nicolas Beraud a huge return pm his initial investment of EUR 3 million. Beraud sold 75% of the company to Mangas Gaming in 2008 for EUR 50 million and by 2010, Betclic accounted for approximately 36% of the French sports betting market.
The sports betting area of Betclic provides markets on American football, athletics, aussie rules, baseball, basketball, beach volleyball, boxing, cricket, cycling, darts, futsal, golf, handball, horse racing, ice hockey, martial arts, motor racing, rugby, snooker, soccer, tennis, volleyball and winter sports.
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Betclic displays active offers under the Promotions tab and also across the lower portion of its homepage. They are particularly impressive in this area.
Winning boosts, cash out options, refund offers on big events, mobile top-up deals, a £1 million Colussus prediction competition, plus poker and casino promotions can give punters no complaints in this area.
While it makes the homepage busy, Betclic put a lot of store in providing these deals and naturally want to scream them from the rooftops.
A rolling carousel is the main feature of the homepage, which sits beneath a horizontal menu bar that provides links to Sports, Live Betting, Casino, Live Casino, Poker and Games. The immediate visual impact of the website is not particularly appealing. There is nothing markedly wrong, yet the main carousel is overly populated with 12 rotating visuals.
It offers a slightly different promotion of upcoming games, providing a leading statistic to promote a particularly bet on a forthcoming match, Ruud’s Tips and other offers. It’s a lot for a customer to take in and is off-putting when attempting to read other areas of the page. Ruud Gullit appears a lot, but if you have a leading ex-player the temptation would be to use his image as much as possible. The process for placing a bet is simple enough.
The primary colour scheme of a white background, red highlighted offer boxes and different shades of grey elsewhere is not as impactful as it might be. It looks relatively clean, but the content is all in the carousel and the remainder of the homepage is promotional adverts. It feels busy and there could be more betting markets on show. The lack of a left-hand side vertical menu showing the markets available may be a conscious effort to move away from most other competitors’ sites, but it doesn’t work.
Customers can deposit instantly after verifying their account via a wide range of currencies by card transaction, bank transfer and other online payment services. Withdrawals are available by the same mechanisms but no indication is provided in the website how long that process takes. A full transaction history can be located in the customer’s account.
There is no live chat facility on the website and customers must instead email queries and wait for a response.
Betclic offers a decent list of betting markets, but they are well hidden. With no vertical submenu to the left-hand side of the page the Sports page offers Football, Tennis, Basketball, Ice Hockey and Other Sports on a top horizontal menu. It is not, however, until one of those options is chosen that the following page finally provides a vertical submenu to the left-hand side of the page and a wide range of other betting markets are available. Some customers may have given up before getting that far.
Live in-play markets are shown down the main thread of the page, but they are ordered by start time rather than popularity, which can means a long trawl down the page to find the big match of the moment.
The markets covered are well presented. By clicking on a sport the next option is a list of competitions where markets are on offer. So unless a customer knows exactly what they want to bet on in the future it is a long trawl to find options. No big match leads are given which again sedates any real excitement when looking ahead.
The available markets are adequate if not extensive. Cashout options are available.
This area of the site is very limited. At the time of the review there was no evidence of live event streaming, audio services or blogs other than those provided by ambassador Ruud Gullit. Gullit previews major football matches in his Ruud’s Tips section, but even then it’s not particularly comprehensive.
Considering competitors such as bet365 and Betfred provide both expansive content, both written and in audio formats, this is a clear of improvement for Betclic.
Betclic’s Live Betting area of their website is okay in an era where most of their competitors are far more advanced. If only the latest score and the markets available are required then happy days, but that’s where it ends. While other bookies are giving customers statistics, scorers and more, Betclic is a long way behind.
Betclic Stats & Form
The statistics come in the shape of the homepage offers and are often very general. At the time of the review they ranged from an offer suggesting Stoke were on the verge of relegation (who knew?) to the previous season’s scores for a particular game. The sort of stats and guidance seems limited and without depth. There is no dedicated area of the site with stats and form, or even current league tables which will undoubtedly leave punters asking for more.
A huge disappointment. After seeing Ruud Gullit in the homepage hopes are lifted but the site is uninspiring, hard to navigate, provides little betting value and customers could be quick to leave it. The bonus offers available are alluring, but the transient nature of punters seeking the best betting experience these days may see Betclic struggle unless they up their game.
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