Launched in London in 2005 Betclic has already made founder Nicolas Beraud a huge return pm his initial investment of EUR 3 million. Beraud sold 75% of the company to Mangas Gaming in 2008 for EUR 50 million and by 2010, Betclic accounted for approximately 36% of the French sports betting market.
The sports betting area of Betclic provides markets on American football, athletics, aussie rules, baseball, basketball, beach volleyball, boxing, cricket, cycling, darts, futsal, golf, handball, horse racing, ice hockey, martial arts, motor racing, rugby, snooker, soccer, tennis, volleyball and winter sports.
Pros & Cons of Betclic
- Ruud Gullit is a big name ambassador whose football betting tips carry some weight
- Good offers and bonuses
- The website is uninspiring and too cluttered
- Site navigation poor and range of markets not obvious without searching
- Live betting is limited and confusing
- No streaming or added content
Betclic displays active offers under the Promotions tab and also across the lower portion of its homepage. They are particularly impressive in this area.
Winning boosts, cash out options, refund offers on big events, mobile top-up deals, a £1 million Colussus prediction competition, plus poker and casino promotions can give punters no complaints in this area.
While it makes the homepage busy, Betclic put a lot of store in providing these deals and naturally want to scream them from the rooftops.
A rolling carousel is the main feature of the homepage, which sits beneath a horizontal menu bar that provides links to Sports, Live Betting, Casino, Live Casino, Poker and Games. The immediate visual impact of the website is not particularly appealing. There is nothing markedly wrong, yet the main carousel is overly populated with 12 rotating visuals.
It offers a slightly different promotion of upcoming games, providing a leading statistic to promote a particularly bet on a forthcoming match, Ruud’s Tips and other offers. It’s a lot for a customer to take in and is off-putting when attempting to read other areas of the page. Ruud Gullit appears a lot, but if you have a leading ex-player the temptation would be to use his image as much as possible. The process for placing a bet is simple enough.
The primary colour scheme of a white background, red highlighted offer boxes and different shades of grey elsewhere is not as impactful as it might be. It looks relatively clean, but the content is all in the carousel and the remainder of the homepage is promotional adverts. It feels busy and there could be more betting markets on show. The lack of a left-hand side vertical menu showing the markets available may be a conscious effort to move away from most other competitors’ sites, but it doesn’t work.
Customers can deposit instantly after verifying their account via a wide range of currencies by card transaction, bank transfer and other online payment services. Withdrawals are available by the same mechanisms but no indication is provided in the website how long that process takes. A full transaction history can be located in the customer’s account.
There is no live chat facility on the website and customers must instead email queries and wait for a response.
A huge disappointment. After seeing Ruud Gullit in the homepage hopes are lifted but the site is uninspiring, hard to navigate, provides little betting value and customers could be quick to leave it. The bonus offers available are alluring, but the transient nature of punters seeking the best betting experience these days may see Betclic struggle unless they up their game.