BetBull are one of a new generation of online sportsbooks that have taken advantage of developments in mobile technology. Launched in 2015, they are a bookmaker that can only be accessed via mobile or a tablet, which means customers must download the app to either an iOS or Android device.
Despite being relatively new to the betting scene, BetBull have been praised for their innovation.
One of their key selling points is to stress to customers that by joining their service, they are not just using a betting app, but joining a community of bettors. It is a feeling of playing and winning together, delivering a communal betting experience which the more established sportsbooks such as Paddy Power struggle to rival.
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As with most sportsbooks, BetBull offer a range of offers and promotions for both new and current customers. In terms of drawing in new punters, they have a welcome offer which involves a bonus £20 bet when signing up.
To access this bonus bet, new customers have to download the app and place a £20 bet on any selection at even money (2.00) or greater.
Once these terms have been met, BetBull will credit your account with a £20 bonus bet token that can be used on a multiple bet consisting of selections at odds of 1/2 or higher.
In addition, they also look for ways to reward regular bettors who use their site.
Users can increase their loyalty score by betting more on the site, and as a result, receive BetBull odds boosts on selected events as well as service upgrades.
It can be said that established sportsbooks such as Coral deliver a much larger range of promotions and offers for sports, casino and gaming. However, in terms of their place in the current market, BetBull’s offers are on par with their competitors and with their popularity growing, it wouldn’t be a surprise to see them increase the number of bonuses on offer.
With BetBull designed purely for mobile and tablet devices, the site has been tailor-made to make it as easy as possible for punters to bet on the move. The main page is sleek and stylish, with all the available betting options for sports, in-play and gaming clearly marked and easy to access.
One particular feature that grabs your attention is the ‘Leaderboard’ tab. This is a list that details all the users on the site and shows which bettors are putting up the most profitable tips, as well as the most popular bets on the site.
It is all in keeping with the community element that BetBull are trying to instil, in that it is more than just a betting site, but a place for users to share their betting strategies with each other.
In some ways it feels more like a social media app than a betting site, but that is all part of the plan, to be different from the traditional sportsbook.
BetBull have produced a very well-developed app, with less than four taps needed to place a bet by marking your selection, the stake amount and confirming your bet. It suits both novice and experienced punters and it has to be said that when it comes to user-friendliness, BetBull are on a par with the industry leaders such as SkyBet and Betfair.
BetBull offer a range of options for punters to deposit and withdraw funds from their account. They accept debit and credit cards with Visa and Mastercard, as well as e-wallets with Skrill and Neteller.
Other sportsbooks do offer a more comprehensive list of options that include Bitcoin, but most punters will be fairly pleased with what BetBull provide.
What they won’t be too happy about however is the issues over withdrawals.
A number of customers have highlighted lengthy delays in being able to withdraw funds from their BetBull account which is a major drawback. It is something that the sportsbook are aware of and looking to rectify, but it is an issue that needs to be noted for any bettors looking to join the sportsbook.
Apart from the issues with withdrawals, BetBull customers on the whole are very pleased with the service provided. Scrolling through the Apple store reviews for the app, you will find plenty of positive remarks, with many highlighting how user-friendly the site is as well as the communal feel of it.
In terms of customer service, BetBull list a range of contact options. The live chat service is the most responsive on the site, which is accessible both on mobile devices and on the desktop.
In addition to that, BetBull also list an email address for users to use if they have any queries as well as a Q&A section for more simple issues.
With regards to a phone number, there isn’t one listed on the site which is rather poor, considering that most sportsbooks have that as an option to get in touch with their customer service team.
Since they first hit the market, BetBull have focused on acquiring gambling licenses, including from Vivaro Limited based in Malta, and building a market share within the social betting sphere. Regulated by the United Kingdom Gambling Commission, they are yet to face any controversies of note, which can’t be said for many of their rivals.
In terms of customer security, BetBull are second to none, with the sportsbook complying with KYC to ensure their customer base is of the correct age to access the site. They also enforce encryption protocols across the platform to protect customer data as it is delivered to their servers.
Couple this with the social betting experience that they provide and it is easy to see why BetBull are very popular within the mobile betting world.
Alongside their gaming facilities, BetBull provide a decent range of sports markets with over 15 major sports available to bet on.
Their sports listings may not be as comprehensive as some other sportsbooks, but they do cater for feature sports fans with football, cricket and tennis as well as more niche sports such as futsal.
When it comes to the variety of markets to bet on, football is definitely the dominant sport with BetBull. There is a good amount of leagues and competitions to choose from, with the Premier League taking centre stage with over 120 markets to bet on per game.
A lack of a filter tab is a slight negative though, as you have to scroll through all the markets to find the type of bet that you want.
As with most betting sites, there are plenty of coupons to choose from including match result, goals over/under and even Asian handicaps, though if you are searching for Yankee style bets, you are best going elsewhere.
With BetBull putting such a large emphasis on social betting, accumulators are by far the most popular bets on the site, with tipsters highlighting their selections on the ‘Leaderboard’ tab.
All of these recommended bets have a link so punters can back it and it once again highlights the uniqueness of BetBull’s product.
Bettors can enjoy competitive odds at BetBull, on a wide range of betting markets.
The key one to highlight is a lack of live streaming for sports events. Punters want to be able to watch sports and bet on it at the same time, and if one site doesn’t offer that particular feature, they will go elsewhere.
BetBull have only been around since 2015 so to a certain extent, it is understandable as to why they don’t provide that service, given the cost to implement it.
Established betting sites are more likely to stream live sports as they have the resources to do so, but for BetBull, if they can continue to grow as they have done so far, then live streaming should be their next move.
In-play betting is where BetBull really comes into its own, as within this type of betting, you really get the sense of a betting community using the site. Key to this is BetBull’s feature that allows punters to chat with each other if they have the same bet on a particular event.
Very few betting sites offer this level of social betting, and it perhaps gives us a small indication into how in-play betting and betting sites may evolve in the next few years. Alongside this unique feature, BetBull offer a range of live sports to bet on including football, tennis and basketball, with over 30,000 live betting events every month.
To access their in-play markets, click on the in-play button at the top right of the app, and all of the live markets appear, with a green header to tell you if an event is live or not. As with most betting sites, they do provide the option to cash out, a necessity for online bettors.
It can be used to take profits early if a bet is in a winning position, or gain back some of the stake if the bet looks likely to lose. A lack of live streaming does nullify the overall in-play betting experience to an extent, but having said that, there is a sense that it is a feature that BetBull are likely to add sooner rather than later.
Overall, we’re big fans of BetBull. Having only been around since 2015, there are areas in which they can improve on, such as the introduction of live streaming and form guides.
However, these are things that can easily be rectified and with BetBull gaining more popularity, they are certainly a sportsbook that should be considered as a serious alternative to the likes of Paddy Power and Bet 365.
With online betting constantly evolving, BetBull are one of the leading lights when it comes to innovation in the industry.
They saw the potential that betting apps possess, and as a result created not just a sportsbook that was easy to use on the move, but also a network for like-minded punters to come together. BetBull provide a social betting experience that makes them unique, bringing together a community which not only sees tipsters compete with each other, but allows punters to interact to share betting strategies.
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