Since their inception in 2013, BetBright have been viewed as one of the ‘rising stars’ in the betting industry. This is very much down to their unique ability to control and develop their own proprietary technology – helping them stand out from their competitors. In particular, having their own tech gives BetBright is a flexibility and an ability to create and deliver market-leading new products quickly to meet its customers’ demands.
BetBright are viewed as one of the strongest bookies in the market, which was recognised back in 2016, where their focus on internal product development saw them win “Best In-House Product” award at the 2016 EGR operator awards.
Bonuses and Promotions are an area where this particular bookmaker excels, and the welcome £30 bonus for new customers is a great example of that. The real selling point about this bonus is that there are no wagering requirements attached to it. If you bet up to £30 on your opening bet and you go on to lose the bet, your stake will be refunded.
Furthermore, new customers who deposit a minimum £10 bet with them can get a matched bonus equal to that amount, of up to £100. The first deposit plus bonus amount must be wagered five times at minimum odds of 4/5 (1.8) before any withdrawal.
Acca Insurance is another string to BetBright’s bow. In the football markets, they offer accumulator insurance – meaning you can get your lost stake refunded on a fivefold or higher that loses. You will get a 100% refund if your bet loses by one leg, which is something also offered by most other major bookies. However, BetBright also offer a 50% stake refund if your bet loses by two legs, which definitely helps it stand out for those who bet on football accas regularly.
Signing up with BetBright is a very quick and easy process, with the welcome bonus of £30 a nice touch since there are no wagering requirements attached to it.
This again highlights BetBright’s aim of putting customers at the forefront, so it’s no surprise to see their site is very user-friendly. Whichever platform you are using, whether a PC, tablet or phone – the same flowing design and clean presentation is there for all to see.
The main menu bar across the top of the screen takes you to your choice of Sports, In-Play, Casino, Games, Live Casino, BBTV (BetBright’s in-house streaming service) and Blog. Meanwhile, the sub menu takes you straight to Promotions, while there is also a scroll option for how you want to display your odds, either in fractional or decimal terms.
There are a few different payment methods at your disposal, but they do only accept funds in GBP – which could be made clearer to new customers. You can find details of the transaction times in your account – although you can only have two cards registered to your account at one time. Payments and withdrawals are quick and efficient, while deposits are processed in the same manner.
In terms of support and customer service, BetBright are easily one of the sports betting industry leaders at the present time. They offer live chat support on their website, alongside telephone and email support for their customers across the world.
Based out of Ireland, the customer support division are extremely polite and helpful, and any issues are usually resolved quickly.
One particular aspect that is enjoyed by many customers is that you can opt in to receive a text after a bet is complete, telling you how much you have won or lost. If you are betting on multiple sites, it is easy to forget who you have bet with. This is something which many other bookmakers of a similar size don’t offer, and it again ties in with the company’s ideal of making betting a lot more personalised.
If their ease-of usability is their major positive, then their betting markets can be viewed to be their major flaw. In terms of what is available, the sportsbook doesn’t offer the same big range of markets and sports that some of the more established bookies, like Paddy Power, do. The football markets, for example, have a disappointing lack of specials or enhanced markets on individual matches. Niche sports such as Gaelic sports aren’t listed on the main menu either, and that inability to provide variety in the markets is a shame.
Unlike most bookmakers, they don’t tell you on the main overview page how many markets are available for a game in-play. You have to click the ‘more’ button and find out for yourself, which seems a little unnecessary if you’re after quick info. It would be better to be shown up-front, and is something that has been brought up often by users of the site.
The overall presentation of the markets isn’t an issue, as it is very clearly set out and easy to use. That’s always the biggest plus point for most users of BetBright, who have had overwhelmingly positive experiences using the site, especially when dealing with the customer service team.
There are two particular features which help BetBright to stand out, known as Genius and Recall.
With Genius, it allows both new and current customers to select their bets through a range of smart filters. With horse racing for example, you have optional filters for form and course conditions – which allows you to quickly narrow down your options within a field of horses. Punters can also search by their favourite horse, jockey, or trainer. This a real plus point and really gives customers control on what and how they want to bet.
The Recall system, meanwhile, is a personalised bet recommender for current customers. It analyses a customer’s past bets to help recommend their next bets. Essentially, it saves your preferences for particular markets, delivering a tailored feel for the customer.
Recall takes precedent on the main menu, with the programme explained very clearly. What’s more, it is also enhanced by the most popular bets on the console flashing up at that moment in time.
Over the last few years, BetBright have also been very astute in terms of how they promote their brand. In a short space of time, the company have forged partnerships with well-known football clubs such as Aston Villa and Wolverhampton Wanderers.
In 2015, they announced a three-year sponsorship deal with Cheltenham racecourse to include four of the seven races on the New Year’s Day card. It also saw the bookmaker sponsor the feature race on Trials Day, as well as the BetBright Cup throughout the Festival.
Of all their sponsorships, the BetBright Cup in particular has brought the company plenty of favourable attention.
Primarily, it is the competition between Irish-trained and British-trained horses at the Cheltenham Festival, with the prize awarded to the country with the greatest number of Festival winners. This year’s Festival saw former England cricketer Phil Tufnell and Irish TV and radio presenter Hector Ó hEochagáin enlisted as BetBright ambassadors to captain England and Ireland respectively.
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