Founded by Jochen Dickinger and Franz Öme, bet-at-home.com is an established brand, accumulating almost 4.7 million registered users. It has been a gradual rise for the business, with bet-at-home.com becoming a joint stock corporation in May 2004.
In December of the same year, it was then listed on the Frankfurt Stock Exchange. Sports betting has always been the cornerstone of everything they do, ever since it launched its first sportsbook offer in 2000. As of 2016, the company delivered a huge 387,000 events for more than 75 different sports and 85,000 live events.
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As with any established betting company, bet-at-home.com welcomes new customers with a free bet bonus.
The offer here involves customers winning a free £20 free bet bonus when depositing a minimum of £10 when signing up, with the free bet credited to your account within 72 hours. Once credited, the betting voucher worth £20 must be rolled over six times at minimum odds of 1.50 (for single as well as combination bets) within 90 days before a withdrawal is possible.
As welcome offers go, this isn’t one of the best on the market but it has to be noted that bet-at-home.com are not really big on rolling out promotions. Their other offers and promotions are mostly competition based, so if it is free bets and enhancements that you are looking for, there are better alternatives out there.
The first impression that you get from the main site is that this has been designed with a clear focus on function over style. It is very straightforward and simple to use, with the different types of betting available clearly marked at the top of the screen.
All the markets are easy to find on the left-hand side of the screen, and once you have clicked on the sport or game you would like to bet on, drop down menus pop up giving you an extensive list of options for your perusal. Compared to the likes of Betfair and William Hill, this site is very basic and could be deemed a little dull. However, it does the job for those who want a simple betting site.
bet-at-home.com provides a neat mobile version of its main website, which is available to download for Android and from the App Store. The mobile offering is nicely designed and looks better in terms of presentation, with a clean and fresh layout, which is very quick and easy to use. It works just as well as the main site with a couple of added bonuses.
The key one is their ‘Sports Map’, which highlights sporting events happening near you depending on your location. It provides the latest available betting on that event whilst you can also use the filter tab to get the latest updates on sporting events of your choice.
There are plenty of options available for both deposits and withdrawals from your bet-at-home account. These include Bank Transfer, Visa, Mastercard, Skrill, PayPal and Neteller for both. A nice feature on the banking page is that there is an information button next to each deposit method. It provides all the relevant banking information for each option including the amount of time a payment will take to process as well as the processing fee attached.
The general consensus on bet-at-home.com is that it is a betting site that you can trust and one that provides good customer service. To get in contact with the customer service team, there are a list of options available when you click on the contact link on the top of the main site.
One of those is an online form to fill in and send off with any queries that you may have, and there is also support via email and by phone, although there is no clarity as to whether you will be charged for that call or the operating hours the support team work to.
bet-at-home.com has a real stronghold in this part of the world with offices located in Germany, Austria, Malta and Gibraltar. Through their Maltese companies, they have been able to branch out into other areas of the betting industry, with licenses issued for not only sports betting, but also for casino and poker.
Since 2011, bet-at-home.com has also been awarded the license to offer sports betting, casino and gaming services by the Italian gaming authority AAMS, the Ministry of the Interior for Schleswig Holstein and the Gambling Commission in Great Britain.
As mentioned earlier, one thing that bet-at-home.com excels in is the huge choice in sports betting markets that it delivers. It covers all the feature sports in comprehensive detail, offering some nice touches such as ‘#YourBet’, where customers can send bet requests via social media and their traders will then price them up.
However, one major drawback for prospective punters is the lack of horse racing and greyhounds, which for many in the UK, are the first thing they look for.
You can tell that this is a mainland Europe-based operator with less affinity to the UK, as the markets do tend to push you towards coverage of sports which are popular in those areas, including basketball, handball and volleyball. Betting margins run around 6.5% which is a bit steep, but in terms of the overall range of markets that are on offer, bet-at-home.com certainly do a decent job.
You can expect industry-standard odds from bet-at-home.com.
bet-at-home.com has been running in-play betting since 2009, and the service provided is quick and simple.
As you would expect, the majority of the live markets focus on football, but you also get more niche markets including snooker and table tennis. The range of in-play markets is impressive, with competitive odds on offer while all the markets are easy to find and run smoothly.
It is all rather simple, and that is where it fails to capture the excitement of in-play betting. There aren’t any graphics to show how an event is going, cash-out options for your in-play bets or stats for you to latch onto, if any in-play betting trends develop. The in-play service on offer is adequate for novice punters but if bet-at-home.com wants to rival larger betting sites, it will need to up its game considerably.
bet-at-home.com offers a great sportsbook for all kinds of bettors. One area in which bet-at-home.com really catches the eye is through the statistics they provide for their customers. The level of detail is very impressive, especially for sports like football and tennis, with stats such as average goals scored per game and head-to-head records between certain players.
There are even detailed stats for ice hockey, which helps bet-at-home.com stand out from the crowd, as many other betting sites just focus on feature sports.
If you are looking for a simple betting site for sports, casino and games, bet-at-home.com is certainly worth considering. Its services are easy to use, with competitive odds on a variety of different events and the company is a respected player in Europe with a strong customer base.
However, to make an impact in the UK it needs to up its game. Online betting is constantly evolving, bet-at-home.com lags behind the industry leaders in a number of areas that can make a difference.
The biggest drawbacks include a lack of additional features such as live streaming, graphics and cash-out options for in-play punters. Customers want a more immersive betting experience, to feel part of the action and that is lacking. Other areas also need work with limited promotions on offer to attract new customers while the omission of horse and greyhound racing is certainly a major turnoff for many UK punters.
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