One of the newer faces in the European online gambling industry, 21Bet was founded in 2016 and has quickly sought to establish itself as a force in the marketplace. With sponsorship connections including the likes of Wolverhampton Wanderers (betting partner), Waterford FC (shirt sponsors) and Gloucester Rugby, they have tried perhaps more than most newer betting companies to promote their brand using more traditional conventional methods to increase familiarity with younger and older gamblers alike.
On a similar note, the firm appeals by covering all the traditional betting sports for a British punter, as well as offering a smaller range of in-play opportunities.
For a relatively small firm, 21Bet offers a wide variety of bonuses and promotions. Of course these include a welcome offer, which takes the form of a ‘Free Bets Forever’ concession. As usual this isn’t quite as good as it sounds, and there is a hefty minimum stake for qualification (£50 in the first week and £100 thereafter, all at Evens or above), but it still at least makes a nice change for the typical (and unoriginal) ‘matched £20 free bet’ that some firms offer.
Away from this bonuses include free bets on horse racing multiples and virtual sports as well as boosts on football trebles and insurances on goalscorer markets. Most users will likely be able to find a promotion that suits them, and the firm also keep them relevant with offers relating to major events such as the World Cup.
On a similar note, a ‘VIP Club’, which apparently invites only the most dedicated customers, offers a range of additional concessions, including extra free bets and cashback.
The homepage of the sportsbook area of the site is laid out simply enough. A list of the day’s horse races dominates the interface, in a departure from the usual emphasis on football or live betting events. These are relegated to further down the page, as well as information regarding upcoming fixtures.
The navigation bar across the top allows users to quickly move between some of the more popular betting sports such as football, racing and tennis, and a more extensive list of categories is available via a drop down menu on the left of the screen.
Once within each individual sport, again the display is hardly crowded. On the football homepage, for example, there is simply a list of upcoming live matches and then Premier League fixtures. It’s only when scrolling down underneath that users can view a full list of leagues and competitions. Though it ensures the interface isn’t cluttered, it’s far from obvious and almost too difficult to locate.
When choosing a selection, bets are accumulated in a fairly standard betslip to the right of screen, where multiples can also be configured and backed. In addition, there are links to casino games and virtual sports integrated towards the top of the screen.
The range of banking options with 21Bet is fairly limited compared to most other bookmakers, both large and small, in the modern marketplace. Only Visa, Mastercard and Maestro credit and debit cards are accepted, and there is no fee from the company (though charges may still be incurred through the banks). The minimum deposit across all providers is £10, which is fairly standard throughout the industry.
Having not been around for all that long, 21Bet is yet to build itself a reputation either positive or negative in the eyes of most punters, but customers have spoken in favour of the bonuses on offer as well as the good quality coverage of popular sports. When things do go wrong, support is available via email.
Though other betting websites are more comprehensive with the sheer range of sports covered, 21Bet ensures that all the basics are accounted for, and are accounted for well. It’s very encouraging to see a good quality horse racing section and even greyhound races covered, as these are sometimes overlooked by modern companies.
As for football, the range of markets on offer within each match is perfectly adequate and similar to those found on other websites. There’s a fair amount of long-term betting options as well, in terms of both sports competitions and ante-post racing markets. All of this is not to say that niche sports are completely overlooked either. Handball and pool are among the offerings, while there are also a good range of US Sports available to bet on.
Expect industry-standard odds from 21Bet.
It’s fair to say that the in-play offering in terms of the number of events is at the lower end of the scale with 21Bet, but the emphasis is generally on quality rather than quantity, and those fixtures which are available have a good range of markets priced up.
One drawback is the absence of any animations or graphics showing the action as it takes place, though there is still a basic scoreboard and clock.
As with a number of smaller operators, 21Bet have effectively nothing to offer when it comes to live streaming. This isn’t an issue for companies where the emphasis is more on football or tennis which is likely to be shown on television (and this is still applicable to those markets with 21Bet). However, given they offer betting on not only horse racing but also greyhounds, users will likely expect to be able to watch what they bet on, in line with the offering from larger operators (who can more easily afford the licensing costs).
Overall, 21Bet offers a fair sportsbook. There are, of course, drawbacks, with the lack of streaming being a major one especially for racing punters, while there is definite scope to improve the range of in-play events as well. But given this company is relatively new they have time to work on that, and in the meantime, they offer a fit-for-purpose, unpretentious betting site.
21Bet might not cover the widest range of sports, or have the highest profile of any online bookmaker, but they do what they do well. Except for those who cover particularly specialist areas, they have most of the things that the typical British punter is likely to want or need, especially with the wide range of offers and bonuses.
The mobile app is a particular bonus, especially when compared to those offered by some major firms which overcomplicate things or are ridden with issues. This app is simple, easy to use and covers all the main areas the website does.
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