12Bet is a well-established brand, and the longevity of the business helps to build a notion of trust and respect. The brand itself has held a strong presence in sports sponsorship since 2009.
12Bet initiated a two-year front of shirt sponsorship deal with Sevilla FC of Spain. It ranks prominently (within the top 20) in the eGaming Review Magazine’s Power Rankings. This list seeks to identify the Best Online Gaming Operator in the World, and 12Bet is upwardly mobile in these rankings.
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12Bet caters for the entire range of staking clients, but it is perhaps aimed more specifically at those who prefer to play at bigger/more sizeable stakes. It’s absolute strength lies in the diversity of its world sports offerings, with many event/sports priced up that simply aren’t available with other bookmakers. 12Bet has three current promotions on offer, and these are listed below:
The interface itself is neat and tidy, and rather self-explanatory for those with a basic experience of Online Sports Betting, with the ‘Main Menu’ option clearly visible and featuring easy to identify ‘Help’ sub-headings. There is no delving around required to retrieve information on key topics such as ‘Lost Password’, ‘Deposit and Withdrawal’ and ‘Responsible Gambling’. Email support is offered for self exclusion, deposit limits and if seeking further advice on parental control/locks, so 12Bet can be demonstrated to be acting in a morally and legally responsible manner at all times.
Whilst there is clearly no denying the neat and tidy structure of the interface, the black and red colour scheme adopted across both the website and mobile platforms (Android and IOS) makes for a rather dark and gloomy feel. Splashes of white font/typeface do help to lighten the mood, but perhaps this colour scheme is simply more in-keeping with Asian/Oriental tastes as opposed to European ones, so this criticism could be viewed as a shade ‘picky’ by some.
12Bet has a relatively straightforward three-step sign up process, via a username/password combination, alongside a few basic security questions (choice based options are provided), so is therefore one of the easiest to access online bookmakers.
Deposits can be made directly via VISA or Mastercard or alternatively through third party e-wallets such as Neteller or Skrill, with a minimum desposit of £5 upto a maximum deposit of £5,000. 12Bet also welcomes deposits in either Euros (€) or US Dollars ($). Withdrawals can be made via the same chosen method as deposits (same maximum and minimums per day apply), and are reportedly made very swiftly indeed for e-wallet using customers.
12Bet operates 24/7 ‘Customer Service Support’, which can be accessed either via a prominently placed Live ‘CHAT’ widget on the side of the screen or for further techincal support, an email option/address is provided. Nevertheless, somewhat frustratingly, 12Bet fails to offer ‘Telephone Support’ option to it’s customers. Furthermore, the social media presence of the brand isn’t necessarily the clearest, with a variety of Twitter handles operational; with @12Betuk seemingly the best available option for customers.
12Bet takes security very seriously (through 128-bit encryption provided by Thawte), and whilst that in itself is a positive rather than a negative, this can occasionally lead to delays with withdrawals. 12Bet seeks to tackle money laundering by requesting customers to provide scanned identification documents from time to time prior to making withdrawals. Given the International/Global reach of 12Bet, this is a perfectly reasonable approach, although it will inevitably lead to a lack of customer satisfaction.
As with any Online Sports Betting Platform, accusations of voided bets or with-held funds will inevitably surface, but these accusations are usually unfounded, and 12Bet is fully regulated in the UK by the Gambling Commission. However, after the 2016 Cheltenham Festival, some customers saw their accounts closed on the basis of widespread bonus abuse allegations, and some funds were temporarily with-held. The majority of these funds were later released to customers, after close monitoring from the Isle of Man Constabulary.
There is no escaping the Asian feel of 12Bet, with Asian Handicaps clearly a key revenue maker, but the company is also very well regarded in terms of offering highly competitive odds on the widest possible variety of world sports. Football, Horse Racing, Golf, Basketball and Cricket all have their own distinct and easy to access sections, whilst under the A to Z listings of sports lurks the less mainstream offerings such as; Aussie Rules, Baseball, Futsal, Handball, Volleyball, Waterpolo and Chess.
Events which are ‘In-Play’ or ‘Live’ are clearly marked with a red ‘Live Now’ banner, and the increasingly popular ‘Cash Out’ option is available for those looking to cut and run at any stage during an event or race.
The Sports and Casino sections of the website are clearly divided, with the latter perhaps predictably bright and colorful and offering a range of easily identifable online games such as King Tusk and Wacky Panda. These games arrive via a tiled approach which will be familiar to many, resembling the look and feel of a ‘catch-up’ electronic television programme guide.
Punters can expect industry-average odds from 12Bet.
As is now commonplace with the majority of leading players in the Online Sports Betting industry (i.e. Bet365, Paddy Power), ‘Live Streaming’ is viewed as an absolute neccesity. Whilst 12Bet does provide a ‘Live Streaming’ service (12Bet TV), this is rather limited, and arguably fails to offer as wide a service as perhaps could be expected, and this merits as a shortcoming which should be addressed in terms of attracting further growth and the future prosperity of the brand.
There is also no sports radio or audio commentary services meaning they fall behind the above-mentioned rivals.
In so many aspects, 12Bet offers above and beyond what can be expected of most Online Sports Betting Products, but with a key failing being the actual range/variety of sports covered in a slightly limited ‘Live Streaming’ service.
Nevertheless, a rather quirky and likeable ‘Bet Search’ function offers punters a most handy tool. This allows the punter to type in either a team name or a league name in order to search for the latest available odds rather than having to scroll through the alternative A to Z listings. This is a most useful function given the wide breadth and range of world sports offered by 12Bet.
12Bet is awarded 3 stars (out of 5), with clear scope for improvement identified via the introduction of additional ‘Live Streaming’, and the offering of a ‘Telephone Support Service’ for its customers.
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