My foray into the world of sports betting was as a punter, primarily following the ups and downs (well, mostly downs…) of my local team as they battled against the ever-present threat of relegation. Over time, I began to become more and more interested in the ins and outs of various strategies and became adept at spotting a good operator.
My day job was, at the time, writing and editing for a local newspaper, so turning my professional skills to my interest in sports betting followed naturally. I started writing about sports betting as a hobby initially with my own blog, analysing odds and providing betting tips where I thought I could find value. Eventually, I was headhunted to write the same content for a betting firm, which resulted in me leaving my local paper job behind and turning my professional interests solely to sports betting writing by 2017. Since then, I have been proud of the body of work I have been able to produce.
Using my interest in all aspects of the sports and gambling world to guide me, I now write for Betting.net, compiling operator reviews, bonus reviews, and sharing the tips and tricks across our various sports betting guides. When I’m not at my keyboard, I am an avid rock climber, with an ultimate goal of eventually ascending the Seven Peaks — if I can fit it in between penning the latest bookmaker review, that is!
Betting on soccer is the ideal accompaniment to watching games for millions of fans around the world. The big questions are: how do you find the best soccer odds and how do you make a profit from games.
An important part of your soccer betting odds journey involves making soccer odds comparisons. In this guide we’ll be packing your bag full of top tips and advice on how to use a soccer odds comparison, how to perfect a soccer betting strategy and how to find the best soccer odds for today. It’s your ultimate guidebook for soccer betting odds.
Here’s a question to consider: Do most betting sites offer pretty much the same markets and soccer betting odds?
You might assume the answer is yes, thus making soccer odds comparisons largely irrelevant. But the truth is that odds vary drastically across different betting sites. A player might be 12-1 to be the first goalscorer at one site, but 20-1 at another.
Of course, travelling to every betting site and browsing the soccer betting odds at all of them, would take far too much time. That’s why a soccer odds comparison tool is a vital part of your betting armoury. It will save you time and enhance your profits. Perfect for maximising your enjoyment of soccer betting.
Online vs. Offline: Which destination has the best soccer odds for today?
When it comes to finding the best soccer odds for today, you’ve broadly got two options. You could physically visit a betting shop and place your bets there. Alternatively, you might prefer to do it all online using your computer or mobile device.
In terms of assessing the pros and cons of each option, there’s a clear winner. Online betting has a few key advantages that can never get from a trip to your local betting shop:
Range of soccer betting odds – Betting on soccer is big business and, apart from horse racing, it is the most popular sport to bet on. Betting shops will usually display soccer and horse racing odds for today. However, if you’re looking for less popular soccer games or soccer odds tomorrow, then you are unlikely to find them in a betting shop. In contrast, betting sites allow you to access all available soccer betting odds and markets.
Promotions – Betting shops will often have offers for big soccer games, but that pales in comparison to what you can find online.Bonus boosts, risk free bets and other promotions are all far more common on betting sites as opposed to betting shops.
Convenience – Betting online means you can check out soccer odds for today regardless of your location. What’s more, you aren’t constrained by opening and closing times, you place a bet 24 hours a day seven days a week. This puts you in prime position to make cricket odds comparisons and take advantage of the best cricket odds.
Shopping around – If you’re in a betting shop, you can only bet with that bookmaker. Online gives you the freedom to shop around for the best markets and best soccer odds.
A brief history of soccer betting odds
Soccer is the most popular sport in the world, so it’s no surprise that betting on the beautiful game has been popular ever since it became legal. Since the 1960s, bookmakers have offered soccer betting odds, but betting on the game really took off in the 1990s when the volume of televised soccer games increased dramatically and betting shops started showing live matches. This opened up the possibility of betting in-play.
Shortly after this, the concept was taken even further thanks to the advent of online betting. Suddenly a world of in-play possibilities opened up and the industry has never looked back.
Over the years there have been a number of memorable long odds winners in soccer. Three of the most memorable are:
Leicester City winning the Premier League in 2016 (500-1)
Nobody gave Leicester a prayer of winning the Premier League, after they narrowly escaped relegation the previous season. But Claudio Ranieri’s side won the title by ten points in one of the greatest sporting stories of all time.
The Miracle in Istanbul (100-1)
Probably the most famous in-play betting upset of all time. AC Milan were comfortably outclassing Liverpool in the 2005 Champions League final and had opened up a 3-0 lead. In-play markets had the Reds as long as 100-1 to lift the trophy. However, three quickfire goals and some penalty saving heroics from Jerzy Dudek meant Liverpool lifted the trophy and rewarded any fans brave enough to bet on them at half time.
Greece win Euro 2004 (150-1)
The Greeks were rank outsiders going into the tournament, but their ultra defensive style proved impossible to crack. They won a tough group containing Russia, Spain and Portugal, before shocking France in the quarter finals, edging the Czech Republic in the semis and beating hosts Portugal in the final. All three knock victories came by one goal to nil. It wasn’t pretty, but it was the biggest shock in major tournament history.
How are soccer betting odds displayed?
Usually you have three options for how to view soccer betting odds:
Decimal odds display the amount you would win for every $1 staked.
Fractional odds show the ratio of winnings to stake.
American Odds show the odds for the favourite team next to a minus sign. This is the amount you need to stake to win $100. All non-favourites are accompanied by a + sign. This tells you the amount you’d win for every $100 staked.
On most betting sites, you can change the setting to display the odds in your preferred format.
Soccer betting odds reflect the likelihood of an outcome happening. In order to formulate soccer betting odds, bookmakers have to consider a number of factors:
Data: A lot of research is required when putting together soccer betting odds. Bookmakers have specialist teams who use highly advanced statistical tools to analyse every potential aspect of a game.
Cash projections: Bookmakers want to know how much money will be placed on a market. This helps them to balance their books and eliminates the risk of them losing large sums of money. Huge databases of previous cash projections, plus complicated algorithms help them work out the cash flow for markets.
Profit margin: Bookmakers want to make a profit, so after taking into account the above two factors they apply a small profit margin to their odds. The size of this profit margin varies, but with online bookies it is generally 3-5%.
Bookies also want you to use them, so they will try to offer the best soccer odds and promotions, to ensure you choose them over their competitors.
What are the best soccer odds strategies?
There are many different strategies for betting on soccer. Some are more effective than others, but each strategy carries a varying degree of risk, time and effort. Here are three of the most popular soccer betting strategies:
Matched betting – Probably the most risk-free betting strategy. Matched betting helps you take advantage of the promotions offered on soccer betting odds. Matched bettors use betting exchanges to lay the bets they place. This allows them to minimise their losses and increase the value they get from promotions, free bets and bonuses.
Lay betting – Instead of betting on something happening, you bet against it happening. You can make profits on this by using in play markets to lay previously made bets when the odds change.
Arbitrage betting – This is a way of taking advantage of variations in odds between different betting sites. For example Brazil are playing England and one bookmaker has Brazil at 1.70 to win. Another bookmaker has England at 3.22 to win the match. By betting with both bookmakers and making adjustments to your stakes, you can guarantee yourself a small profit on your overall investment. If you do arbitrage betting frequently you will be able to make a steady profit.
What are the most popular markets for soccer betting odds
Some of the most popular soccer markets include:
Result – Bet on a home win, away win or draw. This market doesn’t include extra time and penalties.
Both teams to score – Will both teams score? Popular because it is always a possibility regardless of how a game is panning out.
Goalscorer – Bet on a certain player scoring the first or last goal, scoring at anytime or finding the net more than once,
Over/unders – These markets can relate to goals (overall or by a specific team), corners or shots.
Best soccer odds today: Mistakes to avoid
Making mistakes is part of what makes us human. Luckily, there are a few simple measures you can take to help eliminate mistakes from your soccer betting and avoid missing out on winning bets. Here are some common mistakes and how you can avoid them.
Sticking to the same site – If you just use one site, you will miss out on the best soccer odds. Signing up with multiple bookmakers gives you a much better chance of finding the best soccer odds. This advice is universal for all sports betting, regardless of whether it’s the best soccer odds, the best F1 odds or the best odds for any other sport come to that.
Being unrealistic – You might have a hunch that Kyle Walker will score the first goal in a Manchester City game or that all four Premier League games being played today will be draws. In reality, those events are extremely unlikely to happen. Don’t be seduced by attractive odds and always bet with your head not your heart.
Always listening to experts – There are thousands of soccer betting odds ‘experts’ out there. The problem is that they will have a wide variety of different tips on the same markets, so it’s impossible to know who to trust. You might occasionally find it useful to read expert predictions, but don’t get sucked in to always going by what they say.
Betting on everything – It can be tempting to look at as many soccer matches and markets as possible and place a huge number of bets. In the long run, that method will invariably result in heavy losses and very few wins. Your best method is to concentrate on a few specific matches and do your research to find the best soccer betting odds.
Chasing losses – The cardinal sin of betting. If you’ve placed a bet on a game and lost, the temptation is to try and recoup your loss by looking for longer odds bets on other matches. The problem is that you’re likely to just lose again and give yourself an even bigger loss. Don’t think too much about being on a streak, treat each soccer market on its individual merits.
Finding the best soccer odds for today
This section will look at two of the biggest issues you face when looking for the best soccer odds: Which betting sites to sign up for and how to land winning bets.
Soccer betting odds: Which sites should you sign up to?
There are more sites than ever offering soccer betting odds. Choosing which ones to use can be a tricky task. Here’s a guide to help you find your ideal soccer betting sites:
Best soccer odds
Your most important consideration is finding the best soccer odds. However, the site with the best soccer odds for today will vary depending on the market you are studying. The good news is that in the long run you will probably see patterns developing. There’s a strong chance that a few specific locations will consistently give you excellent odds. These are the ones you need to concentrate on.
Range of soccer betting markets
Because soccer betting is so popular, you will find a vast array of soccer betting odds on pretty much every sports betting site. Occasionally though, it might be harder to find the best soccer odds. For example, you might want to place a first goalscorer bet for a League Two game. Not all sites will carry a market for this, so you need to shop around for ones that do.
Reviews and reputation
Trust is fundamental to your relationship with bookmakers. When you win you want to have peace of mind that will receive your winnings and be able to easily withdraw them. The safest option is to only bet with established, well-known bookmakers. But sometimes the best soccer odds are at smaller, newer bookmakers. If you do want to use these less well-known betting sites, then make sure you do your research and read online reviews.
In fact, whether it’s a case of finding the best football odds, hunting down obscure markets or just assessing the reliability of a betting site, you should always read online reviews to help you build picture of the best places to discover soccer odds for today.
Once you’ve chosen your destinations, you need to decide how to make a profit from your trips., Finding the best soccer betting odds and bets requires plenty of research. Luckily, given the huge popularity of the game, there is an abundance of information available to help you on your journey.
The more research you do, the better picture you can build of how a game may turn out and who will perform well. But with so much information out there, it’s impossible to read up on everything. Here are a few specific areas you should be focusing on:.
Starting lineups – You could wait until the teams are announced an hour before kick off or you could research predicted starting elevens. How do they match up in terms of strengths and weaknesses? For example, if one team has a slow back line and the opposition has a pacey attack, it could be a bit of a mismatch.
Recent form – Recent matches often give excellent clues as to what will happen in upcoming matches. Whilst all streaks have to come to an end, teams on winning runs or players with excellent recent performances are likely to be attractive betting options.
Newsupdates – Always trawl through news sites in the build up to games. Find out about any injuries, suspensions or personal issues that may impact upon a team or player’s performance. If a striker comes into a game with a niggling injury, they may end up starting the game from the substitute’s bench – this would make them a poor choice for first goalscorer, but a possibility for last goalscorer.
Deep dive – Never take statistics at face value. They can often be misleading. A team on a four match winning run might have had a generous fixture list. A player in rich goal scoring form may have benefited from defensive errors or penalties. It’s true that the league table doesn’t lie, but it can be misleading, especially in the early part of the season. Make sure you look at the details behind recent results before deciding which soccer betting odds to select.
It isn’t easy to find the best soccer odds. Doing so requires a lot of research, plenty of time and a robust strategy. But it is possible to make money from soccer betting if you do it correctly. Here are three of the most important points to remember:
Form – This is vital to soccer betting. Studying form can help give you an edge over the bookies. Just make sure you look at the details behind the statistics.
Using the best soccer betting sites – Trust and reliability are vital here, but also assess the range of markets, soccer betting odds and the general look and feel of the website or app.
Use an odds comparison tool – The best piece of luggage for finding the best soccer odds.
Soccer Odds For Today FAQ
🔎 Where can I find the best soccer odds?
There’s no answer to this which covers every market. It’s why odds comparison tools are so useful. An odds comparison tool will save you time and help make you money. This principle applies to all betting markets, from the best football odds right through to the best politics odds.
⚽ When can I find the best soccer odds?
You can often find the best soccer betting odds a few days before a game, but it’s harder to form an educated view at this point. The nearer the game gets, the better your understanding becomes on injuries and other important factors. Always do as much research as possible before placing your bets and make sure you use an odds comparison tool.
🚔 Is soccer betting regulated and legal?
This varies depending on your location. For example, in the UK, gambling is regulated under the Gambling Act of 2005 and all betting sites have to be regulated by the Gambling Commission. Always check reviews to ascertain whether specific betting sites are legal and regulated in your location