Novig Is The Latest Addition To US Prediction Market Industry
Mike Goodpaster Published 05/08/2026
Novig is the latest addition to the US prediction market industry. The company launched on Tuesday as a CFTC-approved prediction market in 47 states. Novig will be operating as a federally regulated sports prediction market platform through the Ludlow Exchange. The company is completing its transition from a sweepstakes-based model after months of preparation for a nationwide rollout as a prediction market platform.
Novig was given designation from the U.S. Commodity Futures Trading Commission (CFTC) as a Designated Contract Market (DCM). it will be the only US-regulated prediction market operating with a minimum player age of 21. Most sites are open to players 18 and older.
Novig is emphasizing sports-event contracts
Novig is wasting no time in throwing down the gauntlet at the feet of the company's rivals in the prediction market industry. On the company website, they are billing themselves as "America's No. 1 sports trading app." While state gambling regulators are going after prediction market sites and accusing them of offering illegal sports betting through these sports-event contracts, Novig is doubling down. They are using sports trading as the only selling point for their new site.
Already on the Novig platform, there are several sports-event contracts. They feature NFL games, ATP and WTA tennis, professional basketball, professional baseball, PGA Tour golf, and the UFC.
"For too long, sports fans have had limited ways to engage with the markets they know best," Jacob Fortinsky, co-founder and CEO of Novig, said in a press release. "They are among the most passionate and informed communities in the world, yet they've never had a platform truly built around how they think, engage, and trade.
"We built Novig to change that, not only by creating the best place to trade sports, but by setting the standard for what a modern sports prediction market should be."
New prediction market site is vowing to put integrity first
Among the criticisms levied against prediction market sites is that they don't offer a high level of consumer protection guardrails. They fall below the standard that is mandated by state regulators at sports betting sites operating legally in the USA. Novig is suggesting that they will be the exception to that rule.
The company is vowing that it will operate "with enhanced safeguards designed to promote market integrity and responsible participation at scale. These include enhanced market surveillance, protections against manipulation and insider activity, and comprehensive compliance standards designed to protect participants.
"Novig is also the only prediction market that maintains a 21+ age requirement, reflecting the company's commitment to building a responsible platform as it scales."
Now that they are licensed, company officials are determined to be taken seriously.
"That has meant building with trust, transparency, and responsible participation at the center, including maintaining a 21+ age requirement and investing in the compliance, market surveillance, and safeguards needed to scale responsibly," Fortinsky said. "This launch is a major step toward bringing that vision to more users than ever before."
Novig is America's fastest-growing sports prediction market
Novig has already surpassed $6 billion in cumulative trading volume. That total makes it America's fastest-growing sports prediction market.
With nationwide availability, they expect that number to grow quickly. The company expects to accelerate adoption among sports fans. It plans to do so while continuing to build the most liquid and efficient sports prediction market.
Along with standard game outcome markets, Novig is also offering trades on player props and futures. Offerings cover individual performances, season statistics, playoff results, and awards.