Sports data and technology hub IMG ARENA has established a two-year streaming partnership with renowned sportsbook PointsBet to provide bettors with on-demand streaming access to more than 40,000 premium games and matches.
IMG ARENA offers one of the world’s largest portfolios of live streaming content, distributing over 45,000 hours of content on behalf of over 200 organizations, associations, and events each year. The MLS, ATP Tour, Roland-Garros, FIVB volleyball championships and leagues, EuroLeague basketball games, World Snooker, World Table Tennis, and others are included in their premium content.
“Our north star is in-play betting, and the ability to offer our users with on-demand streaming content to elevate live betting is paramount,” said Johnny Aitken, PointsBet USA CEO.
“PointsBet is recognized as the home of in-play betting, and this partnership with IMG ARENA solidifies our position as a leader in this space,” he added. “We’re thrilled to tap into innovative concepts like this to improve the live betting experience for our users, all while bringing forth new ways to increase fan engagement throughout the year.”
Bettors will not only have access to streaming content twenty-four hours a day, but they will also have a massive amount of access to tennis, which rapidly gaining popularity in sports betting. There are over 10,000 ATP Challenger Tour matches and close to 25,000 total tennis matches.
“We are excited to partner with PointsBet, one of North America’s leading and most innovative sports betting operators,” said IMG Arena senior director of sales Brian Clayton.
“The deal allows players to improve their betting experience safely and significantly by increasing access to engaging, official content and watching more of the sports that they are betting on live.”
The live streams will be available to those who have a funded PointsBet account in any of PointsBet’s live markets.
PointsBet is currently operating in several states, including Colorado, Illinois, Indiana, Iowa, Michigan, New Jersey, New York, Pennsylvania, Virginia, and West Virginia, as well as online casinos in Michigan, New Jersey, West Virginia, and Pennsylvania.
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