Paris Saint-Germain is forming a partnership with a lottery game company from its home country. The Ligue 1 champion is partnering with the subsidiary of Française des Jeux for marketing efforts. The deal involves the club and the retail and online brand of ParionsSport, an FDJ subsidiary.
ParionsSport will use the PSG logo in all its marketing efforts, especially in the next season of the French championship. The partnership will last for three seasons until 2025.
“We are delighted about this first partnership with Paris-Saint-Germain. We are proud to team up with such a popular and successful club,” said Richard Courtois, FDJ’s CEO of the sports betting unit.
The CEO then said the company’s position in France. He also mentioned the better connection established with fans through the partnership.
“This long-term partnership strengthens our position as a major stakeholder in sports betting in France and will enable us to share exclusive experiences with the club’s fans. We will activate this partnership responsibly and enthusiastically in order to reach the whole PSG and betting community,”
The online brand ParionsSport en ligne will be responsible to post everything about the club on the brand’s various social media platforms. It will also hold contests to give fans a chance to win tickets to PSG games.
The retail brand ParionsSports point de vente will promote the club from its multiple shops across France. The shop closest to PSGs home stadium at Parc des Princes will offer special betting products on chosen games.
“We are delighted to welcome Française des Jeux into the Paris Saint-Germain family. FDJ is a major player in the sports betting industry. We share their ambition to perform at the top level and are both highly committed to social responsibility,” said Marc Armstrong, PSG’s chief partnerships officer.
He then highlighted this cooperation as an effort to give a new experience for fans with ethical and responsible sports betting.
“Together, we will treat our fans to ever more innovative experiences while ensuring that we promote ethical and responsible sports betting,” Armstrong added.
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