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Betting.net / News / NeoGames’ Pariplay Enhances Hard Rock Bet’s Online Casino Experience in NJ

NeoGames’ Pariplay Enhances Hard Rock Bet’s Online Casino Experience in NJ

Publish Date:November 20, 2023
Fact checked by: David Genge
Key Points
  • Hard Rock Bet expands, adding Wizard Games for diverse gaming.
  • NeoGames' Pariplay deal extends US presence, captivating New Jersey.
  • Aristocrat's potential acquisition may introduce Anaxi content to players.

New Jersey on Map

The selection of online slots on several New Jersey online casino applications is getting wider. Gamers in New Jersey are unlikely to deplete the library as long as app operators maintain their ties with content creators.

With the launch of the Wizard Games slot titles, Hard Rock Bet Online Casino in New Jersey is increasing the stakes for its players. The introduction of these slot titles, in collaboration with NeoGames’ Pariplay, expands the already wide selection of online slots on the Hard Rock Bet app to give players an even more comprehensive range of options.

NeoGames, a significant force in the gaming sector, closed the contract with Hard Rock Bet, guaranteeing that New Jersey’s passionate players can access Pariplay’s captivating slot games. Through intelligent collaborations, Pariplay—well-known for supplying game content to almost 100 brands in North America and Europe—is expanding its footprint in the US market.

Since its operations in 2005, NeoGames S.A., a pioneering game creation firm and a leading supplier of innovative scratch gaming solutions, has been propelled by technical advancements to ensure steady global expansion. The latest agreement between Hard Rock Bet, the internet arm of New Jersey’s Hard Rock Digital platform, and its vertical Pariplay indicates the ongoing trend.

The agreement is expected to increase the group’s market share in North America by enabling it to distribute premium content via its Fusion aggregation platform from Pariplay slot game producer Wizard Games.

Expanding the Slot Menu at Hard Rock Bet

Earlier this year, Wizard Games debuted in New Jersey with DraftKings, and it was only Pariplay’s first entry into the US market. This new partnership announcement with Hard Rock Bet now means the games aren’t exclusive to Draftkings, as users on the platform now have additional options. The latest slot titles include Spirit of Mustang, Wolf Riches, and Dragons of the North. These games are expected to improve player’s gaming experiences at Hard Rock.

The partnership with Hard Rock Bet expands Pariplay’s market reach in the US and New Jersey. Nearly 100 businesses in North America and Europe rely on Pariplay for gaming content, such as online slots. Even though most of these wizard Game Titles are unpopular among Hard Rock Bet players, it’s interesting to see how those slot games are connected to other brands that the players are more accustomed to.

As per the agreement, gamblers at Hard Rock Bet in New Jersey can access Wizard Games’ vast collection of modern, feature-rich slots. Under the terms of the agreement, the operator will be able to access the provider’s best-performing games.

NeoGames Success Continues to Attract Attention.

mobile betting

NeoGames was a desirable acquisition target due to its ability to secure partnerships such as these and its position in the three main real-money online casino sectors in the United States.

As a result of NeoGames’ high demand, Aristocrat Leisure expressed interest in acquiring 100% of the company and proposed in May to purchase all of NeoGames. The company shareholders approved the offer in principle during the first round of votes, which was held in July this year. The second round, which would signify the completion of the transaction, is scheduled for the first quarter of 2024. If that happens, Hard Rock Bet might import content from Anaxi, another Aristocrat subsidiary. Anaxi currently collaborates with rivals of Hard Rock on online casino content, including Casino BetMGM, BetOnDraw Casino, Golden Casino and Online casino Caesars Palace.

What the Future Holds

The deal, which is still in its early phases, may allow Hard Rock Bet to offer more content from Aristocrat subsidiary Anaxi. Anaxi might expand the selection at Hard Rock Bet thanks to its current alliances with rivals, including BetMGM Casino, Caesars Palace online casino, FanDuel Casino, and Hollywood Casino. The next few months could bring a constant flow of fresh content.

With the launch, Wizard Games hopes to strengthen its position in New Jersey, one of the major North American markets, as it continues to form alliances in the state and various North American countries and territories. Players in Ontario, West Virginia, Atlantic Canada, Alberta, and Michigan already have access to the provider’s game portfolio.

The New Jersey online casino industry is still growing and changing due to the constant stream of partnerships and expansions. The collaboration between Hard Rock Bet and Pariplay, which guarantees gamers a steady supply of exciting and unique content, is just one more example of how the industry continues to evolve.

With alliances reshaping experiences in the fast-paced online gambling world, Hard Rock Bet’s decision to add Wizard Games offers even more excitement for gamers in the bustling New Jersey casino market. The question now is what these fruitful partnerships will bring to bear in the future and how they will keep reinventing the gaming experience for gamers.

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