LeoVegas sells quarter of BeyondPlay to Bettor Capital for €1.9m

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Announced on February 17, Swedish gambling game company LeoVegas sold a quarter stake of its successful BeyondPlay venture to Bettor Capital. The deal is worth around €1.9 million and showcases LeoVegas’ strength as a partner.

The group acquired 25 percent of BeyondPlay — formerly known as SharedPlay — in 2021. As a relatively small startup, SharedPlay focused on providing multiplayer experiences to online game operators.

Its partnership with LeoVegas helped it expand its business and later rebrand to BeyondPlay. LeoVegas’ investment was worth €1.1 million at the time, thus making the recent divestment to Bettor Capital a 75 percent return on investment.

BeyondPlay’s chief executive officer Karolina Pelc praised LeoVegas for the efficiency of their collaboration. She described LeoVentures — LeoVegas’ investment division — as a “fantastic acceleration partner.”

Furthermore, Pelc emphasized her company’s commitment to continuing its partnership with LeoVegas, hoping to maintain their shared growth. LeoVegas representatives also praised BeyondPlay’s performance in the two years since its acquisition.

“It has been truly incredible to watch BeyondPlay grow from an idea to a leader in its industry niche over the last two years,” LeoVegas CEO Gustaf Hagman said in the announcement.

“Karolina Pelc and her team have done an impressive job, and I know they are just getting started.”

BeyondPlay’s growth and value

Beginning as a small startup named SharedPlay in 2021, BeyondPlay built itself on creating multiplayer experiences for online gaming operators. It has collaborated with various companies in the online gaming sphere, including All-In, Two-Up, and Casino Grounds.

It received the Malta Gaming Authority license as a B2B business in late 2022, an essential milestone for any online gambling game institution. The company is now qualified to collaborate with more operators across the world.

BeyondPlay has a partnership with LeoVegas to thank for its growth, referring to itself as an “incubator of talent” in its recent announcement.

Meanwhile, stakeholder Bettor Capital specializes in supporting technology providers. Its background may help BeyondPlay grow even further in the future.