New Jersey Bills Address Sports Betting Ads, Self Exclusion
Jesse M. Cox Published 23/09/2026
Two pieces of legislation before the New Jersey State Assembly would put new guardrails on sports betting ads and change how self-exclusion works. Assembly Resolution AR 150 is designed to convince New Jersey regulators that they should prohibit gambling advertisements specifically sent to customers who have displayed the likelihood of developing a gambling problem. A second bill, AR 5210, would add an educational element to New Jersey's self-exclusion policy. It would require players who choose self-exclusion to go through a learning process before they could be removed from the self-exclusion list.
This bill would also enable third parties with a financial interest in the situation to petition to have someone they fear has a gambling problem placed on the self-exclusion list.
The Bryce Harper situation spawned New Jersey's new gambling ad bill
The genesis of how New Jersey Assembly Resolution 150 (AR 150) came about can be traced back to the recent storm caused when a FanDuel VIP rep used a Cameo video from Philadelphia Phillies star Bryce Harper to entice a known problem gambler to wager more money. This step was taken without the knowledge of Harper. An investigation of the situation reached all the way to the U.S. Congress.
The sponsor of the resolution is Democratic Rep. William Moen. It urges state regulators to ban sports betting operators in the Garden State from being able to target specific gambling advertising in the direction of people who are exhibiting indications that they could become problem gamblers. The resolution also aims to impose a ban on using athletes, celebrities, and other high-profile people in gambling marketing and advertising.
This was referred to as predatory advertising.
“Sportsbooks and other gambling entities in this State have an obligation to ensure that responsible gaming practices are followed,” reads AR 150. “Among the highest priorities of these responsible gaming practices should be ensuring that individuals who are suffering from a gambling addiction, or who have exhibited signs of problem gambling behavior, are provided with every opportunity to stop their harmful behavior."
The New Jersey Assembly Tourism, Gaming and the Arts Committee unanimously approved the resolution by a 7-0 vote. This bill isn't intended to create new law. Its purpose is to strengthen laws that are already on the books.
New Jersey is already making an effort to police gambling ads
There is a second bill that was introduced in the New Jersey State Assembly earlier this year that is also dealing with gambling advertising. In February, Senator Andrew Zwicker introduced Senate Bill 3401.
This piece of legislation would prevent online sports betting sites and casinos from making use of mobile push notifications and text messages to engage with customers who do not have their betting app open. The bill hasn't moved forward since its introduction.
Self-Exclusion rules would add an educational stipulation
New Jersey Assembly Bill A5210 would make additional requirements of people who voluntarily place themselves on gambling self-exclusion lists. They must partake in an educational process before they can be approved for removal from the list. Rep. Moen is also the sponsor of this piece of legislation.
People on the self-exclusion list would need to watch educational and counseling videos. This must be done before their removal from the self-exclusion list can be approved. The bill also allows third-party requests for individuals to be excluded from gambling under certain circumstances to be heard.
The New Jersey Assembly Tourism, Gaming and the Arts Committee also unanimously approved this bill by a 7-0 vote.
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