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How AI Is Preventing Gambling Problems In Mobile Betting

Stock Photo, tags: gambling - upload.wikimedia.org

Stock Photo – upload.wikimedia.org

Mobile betting companies are using artificial intelligence to protect players from problematic gambling.

The rise of smartphone and application technology means that mobile betting is the most accessible it’s ever been. As mobile betting gets more and more popular, problem gambling becomes a bigger concern. Most people are able to moderate the time and money they invest into gambling, treating it as a form of entertainment without expecting to win big prizes. However, people can form an addiction to gambling and it can quickly become problematic if the person bets more than they can afford to lose.

Gambling operators have a vested interest in stopping problem gambling as letting it go unchecked invites negative attention. The gambling industry is massive and growing every year, inviting scrutiny from both governments and the public. Allowing players to freely engage in risky behavior can cost the operator in the form of negative brand perception, an unhappy customer base and regulations getting tighter. Protecting players from risky behavior and curbing problem gambling improves an operator’s long-term success by increasing customer loyalty.

AI agents are able to identify and manage players engaging in risky behavior without disrupting normal players. Operators build a profile about each individual customer through data gathering. Each player’s circumstances are different so blanket checks are likely to disrupt the experience for legitimate users.

For example, an average person spending $2000 every month can be considered normal behavior if the individual is financially secure. However, someone with student loans consistently spending that amount can be considered risky behavior as it could have a negative impact on their financial future.

In addition to the AI agents, operators also share information about a player’s behavior with them. Things like how much a player has won or lost in a given month, or over several, can help players decide if they need a break from gambling. Making every player’s statistics accessible to them goes a long way to let players make informed decisions about their situation.

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