While it is not the first partnership of its kind, it is still fairly uncommon throughout the US gambling industry – and that partnership is between Caesars sportsbook and Michigan State University (MSU). So what does the partnership actually entail? Let’s take a brief look.
The two have recently signed a multi-year partnership that sees Caesars providing MSU with their sportsbook and iGaming products. The partnership between the two is meant to not only increase fan engagement with sporting events at MSU but it will also fund and provide a new premium seating area in the Spartan Stadium.
The partnership was not wholly supported but it received enough support for it to go through. Caesars realize this and as a result of the opposition and the fact that they are partnering with a university, they have dedicated a large sum of money to responsible gambling for those interested in Michigan sports betting.
While the opportunities and benefits for Michigan State University are fairly obvious, Caesars are also getting an equal slice of the pie as well. The exposure they are getting from the sports franchises at MSU along with the exclusive rights to broadcast and digital content across MSU athletics, basketball, football and every other major sport they have is just the tip of the iceberg.
The big part of the partnership between these two is what Caesars are actually doing for the college itself. First and foremost, they are committed to responsible gambling. This translates through to the fact that Caesars are providing student-athlete responsible gaming education. In addition to this Caesars have also pledged a significant sum of money to go towards not only student scholarships but internship and professional development opportunities for Michigan State University students who are pushing for a career in sports.
Michigan State University Vice President, Alan Haller has stated just how excited the college is to be partnering with Caesars in this joint-venture. He claimed that the partnership will “help to enhance the game day experience for Spartan fans and provide sizable resources to support all of the varsity programs at the college.” He also went on to mention how happy they were with Caesars clear and obvious commitment to responsible gambling.
One thing that was not mentioned enough in our eyes, is the fact that local spectators who watch the major sports teams at MSU will also be given special treatment on the Caesars sportsbook app with some of the best betting offers and really cool rewards programs to go along with it. It really does seem like a match made in heaven between these two as both of them bring the same level of commitment to partnership.
As we mentioned before, MSU and Caesars are not the first pairing to put together a deal like this. In fact, there are currently 3 other universities in the US that are operating in a partnership like this, 2 of which involve Pointsbet. Pointsbet has similar deals with the University of Colorado and the University of Maryland while Superbook is currently partnered with the University of Denver.
There is every likelihood that more and more of these kinds of partnerships with sports betting sites will spring up soon enough. They offer unique opportunities, maybe even more so than simply obtaining a gambling license in a legal US state as there are multiple avenues for revenue through the varsity teams’ stadiums, television rights, and more.
Whether top-level universities that have the best football and basketball teams will open to deal like this isn’t clear as of yet. Why they wouldn’t want to make the most of their already successful franchises though would be a mystery. For now, it is only these 4 universities and their sportsbook parents that have seen the purity for growth in a new way.
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