FanDuel has appointed Mischief @ No Fixed Address to handle the creative direction of its online casino section and the partnership’s first campaign will be released later this year. This decision comes as the online casino industry is rapidly growing in the U.S.
Greg Han, Mischief’s co-founder and CCO, voiced the company’s excitement about this partnership. He hoped that the partnership could make FanDuel the main destination among many online casinos in the market.
“We’re looking forward to creating an unmistakable edge for FanDuel Casino,” Han said. “The FanDuel team are our kind of people: savvy, strategic, and up for rocking the boat.”
FanDuel Group shared similar sentiments. Daniel Phillips, vice president of Casino Brand Strategy at FanDuel, said that the partnership is important as the casino operator aims to cater to many new states. The company also views that Mischief can offer them a competitive advantage over many competitors.
“And as FanDuel Casino introduces and acquaints itself to people across North America, we want to do it in an unexpected way that is so distant from category conventions,” Phillips explained. “This is a sector ripe for disruption. So, it’s only fitting that our agency partner specializes in blowing stuff up.
“Mischief is the leader of disruption and strategically powerful ideas which have proven to move business time and time again. We can’t wait to make an impact together,” he concluded.
FanDuel online casino is currently available in four states: Michigan, New Jersey, Pennsylvania, and West Virginia. The company’s sportsbook section even has a wider outreach. Recently, it became an official sportsbook partner of the NFL in Canada.
Numerous states across the country are currently considering legalizing online casinos. In addition to its partnership with Mischief, FanDuel has invested a large fund in a wide array of casino games including slots, blackjack roulette, and live tables. It aims to bring in potential consumers by offering a wide option of quality casino games.
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