FanDuel announces partnership with NFL, brings sportsbook services to Canada

brown football and gray helmet on brown rack – A sports memorabilia wall for the @dazn_ca pop-up that we put together in Union Station, Toronto. – unsplash

FanDuel becomes the official sportsbook partner of the National Football League in Canada. As announced on Wednesday, the sportsbook enters a multi-year agreement to provide services attached with the official IP of the NFL and member club. The sportsbook will operate its service from Ontario.

“We’re thrilled to extend our partnership with the NFL to Canada,” said Dale Hooper, FanDuel Canada General Manager. “Ontario sports fans are passionate about American football, and this collaborative effort will bring them more ways to enjoy the sport with friends and family in a fun and responsible way.”

With the partnership, FanDuel is authorized “in a variety of ways to engage fans in an authentic way.” That includes creating a few games with the NFL brand attached. They will be free to pay and have campaigns. Winners of the game will be rewarded with a ticket to any NFL Games such as the Super Bowl.

“With the FanDuel partnership in Canada we are able to provide fans with unique and entertaining experiences that will continue to drive high engagement for both organizations,” said Gavin Kemp, NFL Canada Director of Corporate Partnerships.

FanDuel will also launch ads on many NFL digital platforms including its website. Kemp expressed his excitement about bringing fans closer to the NFL.

“FanDuel is an established global leader in the gaming space and we are excited to bring Canadian NFL fans even closer to the game.”

FanDuel will also work with TSN in bringing NFL content to the fans on the TSN platform and on NFL’s. TSN is the official broadcaster for the NFL in the Canadian market.

TSN news will now include the FanDuel Sportsbook “to provide viewers with an innovative perspective on the leading NFL stories of each week.”

Meanwhile, FanDuel will “adhere to the NFL’s core integrity policies, collaborate with the NFL on intelligence sharing, and use official League data.” This is an effort to support NFL game integrity.

“It is critical to lead from the front on responsible gambling and safer play,” FanDuel said.