Betting.net / US Gambling News / Fanatics Applies For Trademark On Sports Betting App

Fanatics Applies For Trademark On Sports Betting App

Fanatics, best known for being the largest supplier of officially licensed sports apparel, has filed a trademark application for the brand name BETFANATICS. The filing lists the description for the brand as a “downloadable mobile application for betting and gaming” as the company appears poised to join the competitive sports betting marketplace. 

Fanatics Applies For Trademark On Sports Betting App

A big fish getting ready to enter the pond

Fanatics has taken their business to new heights over the past few years. They were already a huge player in the sports apparel and collectible business, but they made big waves by acquiring Topps trading cards and becoming the official trading card partner of MLB. They have also expanded into the world of sports-related NFTs. There has been much speculation that they would take the natural step of getting involved with sports betting, and with their recent trademark application it seems that the speculation is going to become a reality.

The first sign of their intentions came about a year ago, when they hired former FanDuel CEO Matt King. The company currently has 40 job openings posted that relate to a sports betting product, and with their recent round of funding taken in with a $27 billion valuation, the company has the deep pockets required to compete with the big boys in the sports betting arena. This past October they also filed for trademarks on the “Fanatics Sportsbook” and “Fanatics Casino” brand names. While the company has yet to make a formal announcement on the subject, given all the available evidence their intentions seem quite clear at this point.

Will they build or buy?

With the news that Fanatics will be entering the legal sports betting industry shortly, speculation has shifted to figuring out whether they will leverage their reach to start their own product, or if they will acquire one or more of the smaller companies currently in the space. Their support and financial contribution towards a bill in California that requires operators to have an existing presence in 10 states seems to suggest that they are looking towards the acquisition route, as it would be difficult for a new entry into the market to secure that many licenses in the relatively short time frame that being among the first to market in the Golden State could require.

Their large supply of cash gives them the ability to go either route, and the current state of the market that sees the top companies dominating the market share while the smaller operators compete for scraps creates some licensed operators that very well could be interested in selling out. Rush Street and PointsBet have both been suggested as potential acquisition targets, and PlayUp and other smaller operators who have secured entry into various states could also be both available as well as attractive to the Fanatics mission.

More than just sports betting

The name “BETFANATICS” seems pretty clear cut, and it is obvious that the main focus of the new entity will be on sports betting, but the filing description contained a variety of other potential business endeavors. The description of the app said that in addition to online sports betting, the app would also be used for fantasy sports, previews, alerts, and replays of live sporting events, as well as online streaming of live sporting events. Adding a full-scale digital sports entertainment and broadcasting capability to their apparel business and a sports book would certainly make Fanatics an even more dominant force in the overall sports marketplace. Their interactive features, and the potential for partnerships as major sports leagues delve more deeply into the world of online streaming, would certainly give them a leg up as a one-stop-shop for sports enthusiasts to watch the games and bet on them at the same time with one all-inclusive app.

The sports betting market is already crowded and loaded with high profile companies. While operators like DraftKings and FanDuel are likely not afraid of competition from small startups, an organization the size of Fanatics has the potential to make significant waves among top bookmakers and disrupt the market by getting involved. It will be interesting to see how it plays out, but no doubt the potential is there for their new endeavor to be exciting for sports fans everywhere.

Our top-rated bookmakers for July 2022

99/100
Rating
Credit Card
New Jersey (US)
100% up to
$1500
Caesars Sports Bonus
100% up to $1500
Caesars Review
***** Visit Site
98/100
Rating
Credit Card
Pennsylvania (US)
100% up to
$250
BetRivers.com Sports Bonus
100% up to $250
BetRivers.com Review
***** Visit Site
Highlights
  • Excellent range of sports
  • Mobile app available
  • Live betting is possible
98/100
Rating
Credit Card
New Jersey (US)
100% up to
$1000
BetMGM Sports Bonus
100% up to $1000
BetMGM Review
***** Visit Site
Highlights
  • Massive range of betting markets
  • Plenty of different wager choices
  • Live match tracker and data available
97/100
Rating
Credit Card
New Jersey (US)
Bet One, Get One: We’ll match your first bet placed up to $250 in free bets
FanDuel Sports Bonus
Bet One, Get One: We’ll match your first bet placed up to $250 in free bets
FanDuel Review
***** Visit Site
Highlights
  • Huge range of games to bet on; both real and fantasy!
  • Guides to help you responsibly bet
  • Competitive odds compared to other betting sites
95/100
Rating
Credit Card
New Jersey (US)
20% up to
$1000
DraftKings Sports Bonus
20% up to $1000
DraftKings Review
***** Visit Site
Highlights
  • Over 18 sports to choose from
  • Great live betting options
  • Available in many states
Provider of the Month
Top Betting Sites
Top Betting Bonuses
Move to Top
Close
Travel to your favourite betting destination using one of our recommended sites
×
Your Bonus Code:
The bonus offer was already opened in an additional window. If not, you can open it also by clicking the following link:
Visit Site