As known from:
The SunFootball365Sportskeeda
Alerts
Latest Deals
Write a Review
Write a Review
Nothing Found
About betting.net
  • Betting.net on YouTube
  • About betting.net
  • The betting.net Crew
  • How We Rate
  • Play Responsibly
  • Contact us
  • Writers Wanted
  • Content Disclaimer
  • Affiliate Disclosure
Contains commercial content
Alerts
Latest Deals
Write a Review
Write a Review
Nothing Found
About betting.net
  • Betting.net on YouTube
  • About betting.net
  • The betting.net Crew
  • How We Rate
  • Play Responsibly
  • Contact us
  • Writers Wanted
  • Content Disclaimer
  • Affiliate Disclosure
Betting.net / What we know about the ESPN Bet app

What we know about the ESPN Bet app

Publish Date: August 17, 2023
Fact checked by: Alyx Tzamantanis
Key Points
  • ESPN Bet app expected in November 2023
  • Agreement between Penn Entertainment and Disney
  • Aiming for 15% sports betting market share

Sports betting

The US is about to get another powerhouse sports betting brand. This is because the ESPN Bet app is being readied and it promises to give US sports fans a brand new way to bet on sport. But will the ESPN Bet app live up to the hype or will it fall to the wayside like many other media-powered online sportsbooks of recent times?

Sports Bonus
4.6/5
Bet365
Sports Bonus
4.6/5
Bet $1 & Get $365 in Bonus Bets
Free Bet
|
Go to Bet365
Get Bonus
Bet $1 and Get $365in Bonus Bets at bet365. Deposit required. Bonus Bets winnings are added to Bonus Bets balance. Bonus Bet wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+

What to expect from ESPN Bet

The ESPN Bet app is expected to go live by Thanksgiving 2023. It’s an app that has been produced specifically for the US by Penn Entertainment and it comes after the company managed to get Disney to agree to the loan of the ESPN brand name.

This means that Penn Entertainment will have to pay $150 million in yearly payments for the next decade. Doing so will give Penn Entertainment full access to the ESPN brand and all of the marketing firepower that it offers. The company is expected to spend a further $150 million each year to market the new venue.

Penn Entertainment has been hard at work behind the scenes in the creation of the mechanics of the ESPN Bet app. This will see the brand using the technologies of Score Media to power the sports betting platform.

Penn Entertainment spent a lot of money on the acquisition of Score Media, and such costs have meant that the ESPN Bet app is unlikely to become profitable within the first year of operation. At the moment, the hopes are that the ESPN Bet app could claim a 15% share of the sports betting market.

Merging sports media and sports betting

ESPN sports betting

No company has spent more on sports betting partnerships than Penn Entertainment, and the latest move is its biggest spend yet. ESPN has been the go-to for sports betting fans in the US, and it is the largest sports media brand in the nation.

With an active user base of 25 million subscribers, as well as over 100 million monthly unique visitors, it gives ESPN Bet the perfect base for gaining new customers. What’s important is the fact that Penn Entertainment will have exclusive access – shouldering the likes of DraftKings and Caesars Sportsbook out of the way. Plus ESPN has over 20 million fantasy sports customers, ahead of the likes of DraftKings and FanDuel.

It poses the fascinating question of how much of ESPN’s assets, Disney will allow Penn Entertainment to have. There will be hopes that the ESPN Bet app could gain ambassadors like the famous sports presents such as Pat McAfee and Scott Van Pelt, and it’s not too much of a stretch to see how the betting app and TV network could become fully integrated.

While Disney will be cautious to let any of its assets become too directly involved with gambling, the fact that it has been willing to lend Penn Entertainment the ESPN brand name is a significant move.

Can ESPN Bet thrive where others have failed?

Of course, this isn’t the only time that a major media brand has attempted to enter the sports betting realm. Hopes are that ESPN Bet will do better than the Fox Bet app that was the subject of plenty of fanfare in 2019 after the deal between The Star Group and Fox Sports. This project struggled for market share and was quietly wound down earlier this summer.

Similarly, the SI Sportsbook from Sports Illustrated hasn’t really caught the public’s imagination, while the likes of Maxim and Funo have also failed to impress.

Penn Entertainment will also be keen to learn from its mistakes with Barstool Sports. This saw Penn purchasing Barstool in 2020 and tried to make the media brand fit into the sports betting domain. The Barstool Sportsbook simply couldn’t get a double-digit share of the market in any of the states that it operated in and it will shortly be joining the scrapheap of failing sports betting brands.

Conclusion – Big things expected of ESPN Bet

If any new brand is likely to capture the attention of sports betting fans, it has to be ESPN. It’s the largest sports media brand in the US, and it already has a huge audience. While any new entrant into the US sports betting scene will have to work hard to get a toehold, the market is constantly shifting, and ESPN Bet could have what it takes to succeed where others have failed.

Much will depend on whether Penn Entertainment can learn from the mistakes it made with the Barstool Sportsbook. There have certainly been plenty of failed attempts of merging big media brands with sports betting. But with other hot new sportsbooks such as Fanatics set to join the fray, it’s only going to get more competitive.

Read Also
Fanatics Poised To Take Advantage Of New Nfl Season
Fanatics will go live in up to 11 states to coincide with ...
Positive Trends For Sports Betting In Pennsylvania
It’s been yet another great month for sports betting in Pennsylvania. Recently ...
BetMGM Promo
Mixed Fortunes For Louisiana’s Sportsbooks In Summer 2023
July 2023 proved to be another unpredictable month for Louisiana’s online sportsbooks. ...
Disney ventures into sports betting with $2 billion ESPN investment
Disney’s $2 billion deal for ESPN signals its entry into the sports ...
Fanatics online sportsbook finally opens its doors
It’s been a long time coming, but the Fanatics online sports book ...
Sportsbook of the month
PointsBet - Get your Bonus Bet now! Get your Bonus Bet now!
Latest News
Las Vegas adult venue steps in after recent MGM cyberattacks
Amid the turmoil caused by recent cyberattacks at ...
Over $20 Billion In Revenues Since Legalization Of Sports Betting
Legal sports betting has only been in existence ...
Draftkings And Fanduel Battle For Control On NY Sports Betting Market
The battle between DraftKings and FanDuel for supremacy ...
Kansas Records $1.85 Billion Of Bets In First Year Of Sports Betting
It’s been a successful first year of operation ...
Las Vegas hotel manager allegedly embezzles $773k in fake refund scheme
Brandon Rashaad Johnson, a former Las Vegas strip ...
Top Betting Sites
Top Betting Bonuses
Bet365
Bet365
Bet365 Review
4.6/5
Caesars
Caesars
Caesars Review
4.6/5
PointsBet
PointsBet
PointsBet Review
4.5/5
BetMGM
BetMGM
BetMGM Review
4.5/5
Unibet
Unibet
Unibet Review
4.5/5
Bet365
Bet365 Bonus
Bet $1 & Get $365 in Bonus Bets
T&Cs apply
4.6/5
Bet $1 and Get $365in Bonus Bets at bet365. Deposit required. Bonus Bets winnings are added to Bonus Bets balance. Bonus Bet wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+
Caesars
Caesars Bonus
Bet $50 Get $250 in Bonus Bets
T&Cs apply
4.6/5
PointsBet
PointsBet Bonus
5 x $50Bet Credits
T&Cs apply
4.5/5
BetMGM
BetMGM Bonus
up to $1,500 back in Bonus Bets
T&Cs apply
4.5/5
Unibet
Unibet Bonus
$100 Second Chance Bet
T&Cs apply
4.5/5
21+ and physically present in VA only. Terms & Conditions apply. If you or someone you know has a gambling problem, please call, text or chat, VA Council on Problem Gambling on their confidential and toll free helpline at: 1-888-532-3500.
Get the latest updates in Sports and Casino via our Newsletter
Poker & Bingo

Full coverage of poker and bingo, from reviews of providers to guides and much more besides!

Players must be 21 years of age or older or reach the minimum age for gambling in their respective state and located in jurisdictions where online gambling is legal. Please play responsibly. Bet with your head, not over it. If you or someone you know has a gambling problem, and wants help, call or visit: (a) the Council on Compulsive Gambling of New Jersey at 1-800-Gambler or www.800gambler.org; or (b) Gamblers Anonymous at 855-2-CALL-GA or www.gamblersanonymous.org.

Trading financial products carries a high risk to your capital, especially trading leverage products such as CFDs. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Between 74-89% of retail investor accounts lose money when trading CFDs. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

This site is using Cloudflare and adheres to the Google Safe Browsing Program. We adapted Google's Privacy Guidelines to keep your data safe at all times.

21+NCPG
Move to Top
Close
Players accepted in the US US Flag
Stake.us Exclusive Bonus
$25 No Deposit + 250,000 Gold Coins + 5% Rakeback
Promo Code
Copy
Visit Site
T&Cs apply, 18+
Payment Methods
Bitcoin
Litecoin
Ethereum
Dogecoin
Highlights
  • Exclusive promo code: BETCRYPTO
  • Drake loves this social casino!
  • Play for free with Gold Coins!
Stake Originals
Dice
Crash
Plinko
Mines
×
Your Bonus Code:
The bonus offer of was already opened in an additional window. If not, you can open it also by clicking the following link:
Visit Site