Circa Sports rises as major player in Nevada betting scene

Circa and Golden Gate Fremont Street Experience – CC BY-SA

Las Vegas-based sportsbook operator Circa Sports is quickly gaining prominence in Nevada’s online sports betting industry. In just four years since its inception, it has become one of the fastest-growing competitors in the market.

Eilers & Krejcik Gaming (EKG) reported that Circa now holds a market share of approximately 11 percent in the state. This puts it in direct competition with Red Rock Resorts’ STN Sports app for the coveted third position in the Silver State’s betting market.

Circa Sports stands out as a “bettor’s book” by actively accepting sharp action compared to its competitors in the U.S. sports betting scene. While other operators focus on entertaining smaller bettors with long odds offerings like same-game parlays (SGPs), the sportsbook prioritizes catering to skilled bettors.

Nevada sports betting market

Sports betting has expanded rapidly across the United States, with 34 states and Washington now offering legal options. However, some states like Arkansas, Mississippi and Washington State still do not provide mobile betting. Among the states that do offer it, the majority allow bettors to sign up easily via computers or smartphones.

Yet, in Nevada, the process is different. Those who want to sign up for a mobile sports betting account must visit a physical casino and complete the paperwork.

Circa Sports’ remarkable success in its home state stands out despite this barrier. It is unique, mainly because it operates far fewer physical sportsbooks than its rivals like BetMGM and Caesars Entertainment’s William Hill brand.

Circa’s sportsbooks are primarily located in downtown Las Vegas at its namesake venue, the D and Golden Gate casinos. It can also be found at the Tuscany Suites & Casino and the Pass Casino in Henderson. The operator even expanded into Northern Nevada by partnering with the Legends Bay Casino in Sparks last year.

In contrast, BetMGM’s parent company, MGM Resorts International, dominates the Las Vegas Strip as the largest casino operator. Caesars operates 15 gaming venues throughout the state. EKG estimated that these two companies control around 68.5 percent of Nevada’s online sports betting market.