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Betting.net / News / Betsson Celebrates 60th Anniversary with a New Partnership

Betsson Celebrates 60th Anniversary with a New Partnership: AEK BETSSON BC

Publish Date: October 16, 2023
Fact checked by: David Genge
Key Points
  • Betsson forged a partnership with the professional basketball team
  • Transitioning from Grand Sponsor to Naming Sponsor of AEK BC.
  • AEK BC is now to be called AEK BETSSON BC

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In the middle of a frenzy of festivities, Betsson, a renowned brand in the gaming business, is commemorating its 60th birthday with a significant achievement. From mere sponsors to the lifeblood of the dominant professional basketball team AEK BC, this collaboration aims to create a dynamic tapestry of excellence, cooperation, and community impact beyond the logos and banners.

Betsson is a name that’s famous in the online gaming industry. The brand is one of the leading companies with a long life of services and excellence to sports bettors. As the brand commemorates its 60th birthday, the brand starts a new chapter with a partnership that sends a shock to the whole industry. Betsson has forged a formidable partnership with AEK BC, a professional basketball team. This partnership saw it from being the Grand Sponsor of the team to the “Naming Sponsor”. It’s not the first partnership between the two brands, as Betsson has been the Grand Sponsor for that team for two years. However, this collaboration means that AEK BC name will now be AEK BETSSON BC, reiterating the shared journey of excellence between the two brands.

While Betsson is celebrating its 60 years of excellence in the gaming world, AEK is celebrating its century of history, making this collaborative partnership a strong and historic one. The current agreement expands even further on the previous collaboration’s success, which Betsson called a “historic partnership upgrade.” The duo companies will now have the AEK Betsson BC, symbolizing their shared journey of excellence.

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Quotes from key figures: What it means for the brands.

basketball-betting-strategy

On October 12, AEK Betsson BC and Betsson broke the news at the partnership’s debut at The Mall Athens. The celebration started with a tribute video showcasing significant events of their collaboration, such as their combined donation of €100,000 to Turkey earthquake victims.Participants, including team members, Betsson representatives, and local media members, watched the Greek movie “1968” after the announcement. This movie honors AEK’s legendary triumph in 1968 when they defeated Slavia Prague to claim the European Cup in Athens.

The agreement was welcomed with enthusiasm by Makis Angelopoulos, President of AEK Betsson BC, who said, “This cooperation represents a new chapter in our history, uniting our talents to achieve tremendous success together. We are grateful to Betsson for their assistance and steadfast support over the years. We can flourish in our game and keep making history because of such engaged collaborations.” The Betsson emblem played a significant role in the name sponsorship of the new AEK BETSSON BC, which was also unveiled at the occasion.

The CEO of Betsson Greece, Thanos Marinos, stressed the company’s dedication to sports activities in Greece and emphasized how sports can foster a sense of community and offer priceless chances for growth and development, particularly among young people. While speaking, he said the company is delighted to continue its partnership with AEK BC for another year, making it the third consecutive year of being a principal component of the AEK BETSSON BC name. He expressed his excitement as Betsson continues to invest in sports initiatives in Greece, allowing the brand to create a positive impact and give back to the community. Everyone benefits from sports because it creates a united community, promoting active and healthy lifestyles, especially among children and young adults.

Through cooperation with regional businesses, Betsson is now entering the French market as a component in the company’s expansion. Additionally, Betsson and Pragmatic Play have expanded their collaboration, and now Betsson offers live casino material to the Swedish operator. These recent collaborations with different like-minded brands are a smart move by Betsson as its revenue significantly increased this year. Despite fluctuations in the number of active users, Betsson saw a 29% gain in income in the first half of 2023 compared to the first half of 2022. The revenue for Betsson for the second quarter of 2023 increased by 27% to €236.8m.

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Looking Forward: The journey ahead

The Betsson Group’s Commercial Director, Ronni Hartvig, emphasized the company’s dedication to providing a top-notch gaming experience and how this dedication extends to the sporting events and initiatives they promote. With this new relationship, Betsson and AEK BETSSON BC stand to benefit from fantastic potential.

Betsson’s transition from Grand Sponsor to Naming Sponsor represents their continuing partnership and dedication to excellence in gaming and sports, and it is more than just a name change. This collaboration will enhance the fan experience and benefit the community. It proves the value of active partnerships between the gaming and sports industries. Cheers to Betsson’s 60th anniversary and the start of a new era with AEK BETSSON BC!

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