Kresimir Spajic has been named as the new chief executive of Betfred USA. The announcement was made by the sports betting platform earlier this month, and it is hoped that Spajic will help Betfred USA maintain its promising start in the nation.
Betfred USA has already gone live in 10 states and with the addition of Maryland to its roster, it will be getting ready to take its sports betting app to more people than ever before. But while overseas operators like Bet365 have found success in the US market, others like PointsBet have failed to make much of an impact. So can Spajic help to guide Betfred USA to lasting success in the US?
Betfred USA has announced that Kresimir Spajic will be its new chief executive. Spajic’s remit will include implementing and maintaining the sports betting platform’s overall strategy and day-to-day operations across all of the 10 US states that the brand currently operates in.
Prior to Spajic’s new role, he had held roles at several major gambling companies such as Rush Street Interactive, Hard Rock International and Borgata. Spajic said that he aimed to help Betfred, ‘build a sustainable business in the US by delivering unparalleled value and support to our customers.”
Spajic’s appointment comes at a pivotal time for Betfred USA in the brand’s bid to make a lasting impact in the sports betting scene in the nation. February 2023 saw Betfred USA launching its first retail sports betting outlet at the Mohegan Casino in Virgin Hotels Las Vegas in Nevada. This year also saw Betfred USA being one of just a handful of operators getting a licensed to host mobile sports betting in Maryland.
This will take Betfred’s mobile operations up to 10 states, as the Betfred USA app is already live in Nevada, Pennsylvania, Louisiana, Colorado, Iowa, Arizona, Virginia, Ohio and Washington. While this is just a fraction of the states currently operated in by some of the larger sportsbooks, it shows that Betfred USA is keen to make its presence felt in the US.
Betfred is just one of many sports betting brands from outside the US who have attempted to make a lasting impact in the nation. The sportsbook has its origins in the UK as a high street betting shop that was founded in Salford, Manchester in 1967.
Betfred’s founder, Fred Done, went on record as saying that, ‘It’s an important and exciting time for our US business. Kresimir is the ideal person to further push and expand the Betfred brand in America.’
Other UK-based brands such as Bet365 have already performed well in the US and hopes are high that Betfred might be able to do the same. Part of Bet365’s success has come from the fact that it has had a slow and steady roll-out of its app that was recently just launched in the brand new Kentucky sports betting markets.
While Betfred is still struggling for market share among the market leaders such as FanDuel and DraftKing, it will know that getting a toehold in the market is a marathon and not a sprint.
Many other overseas sportsbook brands have struggled where Bet365 has succeeded. Recent months have seen the Australian sports betting brand, PointsBet, selling its US operations to the new Fanatics betting platform. This is because PointsBet failed to achieve the required market share despite having launched its apps in a number of key states, including the hugely lucrative New York betting market.
Betfred has already aggressively tackled its new markets in the US with some competitive promos including a welcome offer that gives new customers $111 in credit for betting $50, as well as getting up to $200 per week after that. However, the true test for Betfred is whether it is able to sustain such impressive promotions in the face of the tough market conditions.
The appointment of Spajic to be the new chief executive of Betfred USA could be a shrewd move. Spajic has already gained plenty of experience at many premier gambling companies and there is no reason why he can’t help Betfred USA take things to the next level.
Achieving a credible market share will be Spajic’s key tasks. With the Betfred USA app now operational in 10 states, the sheer cost of operating will mean that the sportsbook will have to work hard to stay competitive. All of which could prove to be an interesting few months ahead for this sports betting brand.
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