Betfred USA is set to launch its online operations in Virginia in February 2023, following its partnership with Loudoun United FC.
Betfred USA is the official betting partner and sponsor of the prestigious soccer team for the upcoming 2023 United Soccer League (USL) Championship. The partnership deal marks Betfred’s push into greater public branding and advertising in the U.S.
“Betfred has a long history of successful sponsorships of soccer clubs in the UK, and we couldn’t be more excited to enter into our first partnership in the US with Loudoun United.”
Bryan Bennett, Betfred Sports COO
Virginia authorized online sports betting in April 2020, the only form of online gambling allowed in the state. The state has been enacting strict regulations for sports betting operators and taxing 15 percent of their Gross Gaming Revenue (GGR).
However, the recent partnership between Betfred USA and Loudoun FC has demonstrated the state’s commitment to a safe, regulated betting marketplace.
Virginia will be the ninth state in the U.S. where Betfred has launched its online operations. The sportsbook operator saw significant expansion in the past year, following its approvals from the Nevada betting market at the end of January 2023.
It has also secured licenses from Pennsylvania, Iowa, Louisiana, Colorado, Arizona, Washington, Maryland, and Ohio.
“This is the ideal time to launch sports betting with several major sporting events happening over the coming weeks and months, and of course with the USL Championship season kicking off soon,” Bennett said of the company’s license in Virginia.
While it is owned by the Betfred Group, a United Kingdom-based bookmaker, it has continued an impressive expansion within the United States. Betfred USA began in the Grand Falls Casino, Iowa, and has since grown in different states across the country.
Its recent partner, Loudoun United FC, is also considered one of the highest-performing soccer franchises in Virginia. Their upcoming game in the USL Championship is expected to bring many eyes to the sports betting market.
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