As known from:
The SunFootball365Sportskeeda
pro
Alerts
Latest Deals
Write a Review
Write a Review
Nothing Found
Alerts
Latest Deals
pro
Betting.net / News / Bet365 Continues US Expansion With Kentucky Launch

Bet365 Continues US Expansion With Kentucky Launch

Publish Date: August 24, 2023
Fact checked by: David Genge
Key Points
  • Bet365 licensed to operate in Kentucky
  • App live in four other states
  • Expects tough competition in KY

Kentuck Bet365
Bet365 has announced its intentions to step up its presence in the US. The brand has just gained approval to become an officially licensed sports betting provider in Kentucky. This follows on from slow and steady progress in other states and shows that the UK-based brand could have what it takes to crack the fledgling US sports betting market.

Sports Promo
4.8/5
Bet365
4.8/5
Get $150 in Bonus Bets Win or Lose when you bet $5!
New Signups Get
|
Open Bet365
Get Bonus
Subject to meeting qualifying criteria. Minimum wager $5. Minimum odds -500 or greater. $10 minimum deposit. Paid in Bonus Bets. Bonus Bets wager excluded from returns. New customers only. Available in app only. Max. prize, game restrictions, time limits and T&Cs apply. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply.Gambling Problem? Call 1-800-Gambler 21+

Bet365 comes to Kentucky

Bet365 will be one of just nine officially licensed sportsbooks to launch when legal sports betting comes to Kentucky next month. The brand was given the seal of approval by the Kentucky Horse Racing Commission earlier this week. As a result, Bet365 will partner up with Sandy’s Racing and Gaming to allow the UK betting brand to legally operate within the Bluegrass State.

Bet365 has already earned plenty of plaudits as a result of its same game parlays and its speedy live betting platform, and these could help the brand gain a foothold in the Kentucky sports betting market.

The partnered brand, Sandy’s Racing and Gaming isn’t actually due to open until fall, and it was only launched after a multi-million dollar development from the Eastern Band of Cherokee Indians and Revolutionary Racing Kentucky.

Interestingly, BetMGM has also partnered up with BetMGM and BetMGM will be hosting the retail sportsbook at the Sandy’s Racing and Gaming outlet in Ashland, Kentucky.

Bet365 boosting its presence in the US

Bet365 has been present since the legalization of online sports betting in the US, but it has kept a relatively low profile so far. The brand has built up a decent profile in states such as New Jersey, Virginia and Colorado, and it appears to have learned from its early experiences.

This was seen when Bet365 made a successful introduction into Ohio at the start of legal sports betting in the Buckeye State. The brand is now one of the top-three online sportsbooks in Ohio.

Plus the UK-based brand has built upon its commitment to the US sports betting markets by making plans to develop its own headquarters within the nation.

Tough competition in the Kentucky sports betting domain

Sports News

Sports betting is due to go live in Kentucky on September 7 when sports fans will be able to legally place their bets in-person at one of the licensed physical sportsbooks. However, things will really get going when online sports betting goes live on September 28.

Bet365 will have to work extra hard to make a big splash in the Bluegrass State as several other major players have also gained that all-important licensing from the Kentucky Horse Racing Commission.

Market-leaders such as FanDuel and DraftKings are widely expected to dominate proceedings as they do in other states, while heavy-hitters like BetMGM and Caesars will also pick up plenty of sports betting fans.

Interestingly, some of the hottest new online sportsbooks such as Fanatics and the Penn Sports Interactive project have also gained licensing to operate in Kentucky, and it will be fascinating to see how these brands aim to shake things up. Elsewhere, sportsbooks such as Circa Sports and Kambi will be determined not to let Bet365 gain a hold of that all-important market share.

Kentucky sports betting law allows for each license to partner up with anywhere up to three online sports betting brands. Anyone who is older that 18 years and based within Kentucky state lines will be able to place their bets online via one of the legal sports betting apps.

Sports fans will shortly be able to bet on all of the pro leagues as well as college-level sports, although it won’t be possible to bet on high school sports. The good news is that there are no laws prohibiting the betting on in-state collegiate teams unlike in some other states.

As a result, there are expected to be many bets made on the exploits of the massive college basketball teams of University of Kentucky and University of Louisville. While there aren’t any major pro-level sports teams in the Bluegrass State, there are expected to be many bets made on teams in neighboring states such as the Indianapolis Colts, Tennessee Titans and Cincinnati Bengals.

Conclusion – Big things expected from Bet365 in Kentucky

Bet365’s entry into the Kentucky sports betting scene comes at a pivotal time for the brand. While the UK-based betting company has kept  things relatively slow until now, the arrival of Bet365 into this new market could take things to the next level.

Much will depend on how Bet365 adapts its promotions and offers for the arrival of the new NFL season where KY betting fans will be keen to test out the new sportsbooks. One thing is for sure and this is that it’s a great time to enjoy sports betting in Kentucky.

Read Also
Sports Betting in North Carolina Faces Delay in January Launch
The anticipated debut of sports wagering in North Carolina on January 8, ...
NC Online Sportsbook sets for launch: $7B In Wagers projected for the first year.
North Carolina is ready to take the lead in the ever-changing sports ...
BetMGM Promo
Arizona Enjoys 11.3% Year on Year Sports Betting Boost
Sports betting in Arizona is more popular than ever before. Online sportsbooks ...
More Sports Added Ahead Of Kentucky Mobile Betting Launch
Bettors in Kentucky will soon be able to enjoy an increased number ...
Proposal To Put Control Of NC Sports Betting In Hands Of Pro Leagues And Teams
The path to legal mobile betting in North Carolina has taken another ...
Latest News
Nevada Casinos kick off 2024 with record-breaking start
The gaming industry in Nevada started 2024 with ...
Gates of Bitcasino grants a max win, worth $2.5 million
A lucky player won $2.5 million on Gates ...
Thunderkick partners with Betway, strengthening foothold in UK
Independent slot developer Thunderkick signed a partnership deal ...
Delaware Park re-opens with new Vegas glamor after $10M upgrade
The Delaware Park Casino recently unveiled its upgraded ...
Petersburg awaits casino vote, Richmond faces setback
Petersburg, Virginia, seeks to host a commercial casino ...
Top Betting Sites
Top Betting Bonuses
Bet365
4.8/5
BetMGM
4.5/5
FanDuel
4.4/5
Caesars
4.3/5
DraftKings
DraftKings
DraftKings Review
4.2/5
Bet365
Bet365 Promo
Get $150 in Bonus Bets Win or Lose when you bet $5!
T&Cs apply
4.8/5
Subject to meeting qualifying criteria. Minimum wager $5. Minimum odds -500 or greater. $10 minimum deposit. Paid in Bonus Bets. Bonus Bets wager excluded from returns. New customers only. Available in app only. Max. prize, game restrictions, time limits and T&Cs apply. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply.Gambling Problem? Call 1-800-Gambler 21+
BetMGM
BetMGM Promo
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
T&Cs apply
4.5/5
FanDuel
FanDuel Promo
Bet $5 Get $250 in Bonus Bets IF YOU WIN
T&Cs apply
4.4/5
Caesars
Caesars Promo
Bet $1, Double Your Winnings Your Next 10 Bets
T&Cs apply
4.3/5
DraftKings
DraftKings Promo
Bet $5 and Get $150 in Bonus Bets Instantly!
T&Cs apply
4.2/5
Our Team
David Genge
David Genge
Editor
Jesse M Cox
Jesse M Cox
Chief Editor
Alyx Tzamantanis
Alyx Tzamantanis
Editor
Simon Briffa
Simon Briffa
Sports Editor
James Leeland
James Leeland
Editor
Author Icon
Marcus
Content Writer
mikegoodpaster
mikegoodpaster
Head Content Writer
Get the latest updates in Sports and Casino via our Newsletter
Poker & Bingo

Full coverage of poker and bingo, from reviews of providers to guides and much more besides!

21+ and present in VA. Gambling Problem? Call 1-800-GAMBLER.

Trading financial products carries a high risk to your capital, especially trading leverage products such as CFDs. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Between 74-89% of retail investor accounts lose money when trading CFDs. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

This site is using Cloudflare and adheres to the Google Safe Browsing Program. We adapted Google's Privacy Guidelines to keep your data safe at all times.
Virginia Town HallCloudflareSSLco² neutral
Close
Our Sports Pros recommend these awesome Social Casino sites this week:
Stake.us
Stake.us Promo
56 Stake Cash + 560K Gold Coins + 5% Rakeback
T&Cs and 18+ apply
Code:
Open Stake.us
Get Bonus
Fortune Coins
Fortune Coins Promo
Claim Your Free 650,000 Gold Coins & 1,400 Fortune Coins
T&Cs and 18+ apply
Code:
Open Fortune Coins
Get Bonus
×
Your Promo Code:
The bonus offer of was already opened in an additional window. If not, you can open it also by clicking the following link:
Visit Site