Australia’s BlueBet set to launch in US following significant growth

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Australia-based mobile betting operator BlueBet announced its plan of launching in the U.S. after experiencing recent significant growth. It shows strong performances in all key financial metrics, especially in the third quarter of this year. The gambling company will launch in the States under the brand of ClutchBet.

“We’re proud to provide a bespoke, mobile-first American wagering brand that will resonate strongly with the US customer,” said BlueBet CEO Bill Richmond. “Our vision for ClutchBet is to be a differentiated player providing a unique and memorable betting experience.”

BlueBet recently sent its Q3 FY22 Quarterly Activities Report to the Australian Securities Exchange (ASX). The third quarter in the report spans three months which ends on March 31, 2022. The company has a revenue of AUD$13.2m in its third quarter which is an increase of 55.1 percent compared to the same period of the previous year.

“We believe the US sports betting audience is unique, but raw, and we want ClutchBet to grow with the market to connect with American bettors. ClutchBet will draw upon our sportsbook expertise and technological know-how to provide a best-in-class user experience.”

Even if the number is high, the Q3 number is lower than its previous quarter but only by 4.3 percent.

“The ClutchBet brand will immediately introduce decades of experience in bookmaking and sportsbook technology to an emerging and rapidly growing industry,” said BlueBet senior vice president of operations for Americas Jake Francis. “I look forward to assisting our efforts in building out a customer-centric and dynamic team and build out a truly innovative and mobile-first sportsbook product.”

BlueBet will launch its brand in the U.S. under ClutchBet as a B2C. The company already has market access in Iowa, Colorado, and Louisiana.

BlueBet already has a foothold in LA from a partnership with Rubico Acquisition Corporation. Rubico is the owner of Louisiana Downs, a casino and horse racing track complex. Even so, BlueBet will launch its brand in Iowa first.

“ClutchBet is poised to be a disruptive brand in a sector that rewards lateral thinking and providing the best customer experience,” said BlueBet senior vice president of marketing for Americas Sean Phinney. “To be able to contribute to the brand’s development from day one is an exciting challenge and I’m thrilled to be joining the team.”