With the departure of Bet365, another major player in the US online sports betting industry has dropped its membership in the American Gaming Association (AGA). Citing a feeling that the AGA was too invested in helping the retail casino industry and not online sports betting, Bet365 recently announced its exit from the group.
Bet365 is the fourth major online sports betting site to step away from the AGA. FanDuel and DraftKings
announced their departures
from the gambling trade group in November 2025. Fanatics Sportsbook followed suit one month later. Industry suppliers OneBet and SportRadar also made their exits from the AGA in January of this year.
In a statement announcing the company’s departure, Bet365 noted that it felt the AGA was more invested on protecting and promoting the U.S. retail casino industry than it was interested in helping entities with a digital-first footprint in sports betting and casino gambling.
“As a digital-first operator, Bet365 has pulled back from the AGA due to the organization’s focus on the retail casino industry,” the Bet365 statement read. “We greatly value our industry partnerships and remain committed to working constructively with regulators and partners across the markets in which we operate.”
Are prediction markets causing the rift between online sportsbooks and the AGA?
The AGA has made it abundantly clear that it does not support the advent and growth of prediction market sites in the USA. These federally-regulated sites are able to offer sports event contracts in any of the 50 U.S. states, without requiring the need for a state gaming license, as all sportsbooks must apply for before they can operate in any state that offers legal and regulated sports betting.
“Our position is clear and unwavering,” AGA CEO Bill Miller wrote in a December 2025 membership letter. “Sports event contracts are gambling, and gambling is regulated by states and tribes.
“In 2026, we will continue to defend this framework and uphold state authority and tribal sovereignty.”
Fanatics, FanDuel. and DraftKings find themselves sitting on both sides of this fence. Each sportsbook also operates a prediction market site. It was that divide which led to their respective departures from the AGA.
“We recognize this direction is not aligned with the American Gaming Association’s current priorities for its member operators,” a FanDuel spokesperson told CNBC. “After thoughtful consideration, we have decided to step back from our AGA membership at this time.”
There is speculation in the industry that Bet365 may also be eyeing entry into the prediction market game, although there’s no formal evidence at this juncture to support that speculation.
Interestingly, DraftKings, FanDuel, Fanatics, and Bet365 all maintain their membership in the Sports Betting Alliance (SBA). The SBA is a trade group dedicated to "regulated online sports betting and online gaming in the US.”
BetMGM, which so far has declined to move into prediction markets, is the one major player in the U.S. online sports betting industry that maintains membership in both the AGA and SBA.
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