The best things in life are free, so the old saying goes, and it certainly holds true when discussing the merits of betting offers and promotions.
The sports betting industry in the UK and across Europe is extremely competitive, with many firms turning over billions of pounds each year. It’s no wonder that new firms are springing up all the time looking to elbow their way into the market, and why the biggest names in the business continue to try and trump their competitors with the best betting offers available.
All of which is great news for the betting community, who get to tuck in to a range of bookmaker sign up offers which more often than not include free bets, bonus cash, enhanced odds and plenty more good stuff which can really help your bankroll to grow.
These betting sites offers can be broadly broken down into five distinct categories.
What Are Deposit Match Bonuses?
The vast majority of bookmakers will dangle a few carrots in an attempt to entice new players to their brand.
These are typically given in the form of deposit match bonuses; i.e. the bookie will match the first deposit you make with bonus cash, so your £20 deposit becomes £40 for you to bet with, and so on.
There are some drawbacks to bookmaker sign up offers, and these typically come in the form of the hoops you have to jump through to get your hands on your winnings. These are known as wagering requirements, and are usually outlined in the small-print terms and conditions that you will find somewhere on the betting site. They will be displayed as something like 20x, which states that you must have wagered 20 times our bonus amount prior to being able to withdraw funds to your bank account.
Yes, those conditions are quite stringent, but the good news is that the government is cracking down on misleading betting sites offers like these. And many bookmakers are also looking to move away from this model as more and more punters become wise to their games.
The advantage to bookmaker sign up offers is that you can have some risk-free bets using the bonus funds provided, and there really is nothing better for a punter than having a flutter with none of their own hard-earned cash being staked on the outcome!
What Are Free Bets?
In addition to or instead of the bonus-related bookmaker sign up offers outlined above, some brands instead bestow an arsenal of free bets upon their new customers.
These will typically be worth between £5-£20, depending on how much you deposit in the first instance, and again they come with a number of terms and conditions. These will include the minimum odds that the free bets can be wagered at (either as a single bet or the minimum collective odds for an accumulator), as well as which markets these can be applied to.
For football punters, for example, free bets are often limited to the Win-Draw-Win market only.
The great thing about these free bets is that they at least give you the freedom to use them as you wish. Whether you want to place your weekly accumulator using your freebie, or tackle a new sport/market without the risk of wagering your own cash, then betting sites offers that incorporate a free bets angle are well worth following through.
And of course, these freebies aren’t just available to new players. Some betting sites reward their loyal customers with free bets too, with some firms offering a free stake when you complete certain tasks, i.e. a free bet when you back a horse racing winner at 4/1 or better.
Where Can I Find Enhanced Odds?
The best betting offers reveal themselves in a number of different ways, and while enhanced odds are a one-time deal, they can produce some rather lucrative results.
Some bookmakers will offer huge prices on something particular happening: let’s say Harry Kane to score two or more goals against Panama at the World Cup as an example. This might be available at odds of 3/1 traditionally, but to lure customers in a sportsbook might say that new players can get odds of 30/1 on the above-named eventuality occurring.
The bookies are smart though: in a number of cases, any winnings generated by enhanced odds wagers will typically be handed out in free bets and coupons.
Sometimes existing players can take advantage of enhanced odds bets too. Many bookmakers will publish enhanced options on a daily basis, and these range from the intriguing to the occasionally downright unmissable.
What Are Accumulator Offers?
Generally available to both new and existing customers, there are a number of accumulator offers available that help you to enhance your winnings and/or minimise your risk.
One of the most common betting sites offers of this nature is accumulator insurance, which dictates that your stake will be refunded as a free bet should your accumulator of four selections or more be ‘let down’ by one team/player/horse.
On the other side of the coin are the enhanced winnings doled out for successful accumulators. Some firms will pay out an additional percentage on winnings for accumulators of a certain size, e.g. 10% in bonus cash on top of your standard payout for an acca of five or more legs.
If you are the kind of punter who revels in placing accumulators, this could be one of the best betting offers available to you.
Which Bookmakers Offer Money Back Guarantees?
The bookmakers have a reputation for being money-grabbing and heartless, but just occasionally they show a softer side with their Money Back offers.
The most common example of this is at the Cheltenham Festival, where a number of bookmakers offer ‘Non Runner No Bet’ offers, where your stake is refunded if your horse doesn’t run or is sent out in a different race to the one prescribed.
Other examples of Money Back style promotions include bet refunds on the Grand National or British Grand Prix, where your wager will be refunded if your selection fails to make it to the end of the race.
Any market or event where these Money Back guarantees are offered is well worth following in, because again there is nothing quite like a risk-free bet to get the juices flowing.