The sub markets of any sports betting bookmaker are the individual markets that are grouped together to form the main market. These are all the in play markets that bookies offer prices on – as well as smaller 50/50 chances and all other possible bets relating to a single event.
Most bettors will pick from sub markets – maybe without even realising they are doing so. The sub markets are all the markets attributed to a particular event. So, outside the outright three way bet (home, draw or away) there are plenty of sub markets than can be chosen.
Experienced bettors will do their research on football teams who are more likely to score in the last few minutes for a sub market bet on last goalscorer – whereas tennis fans will use in play sub market betting to predict who will hit the next double fault.
If the market refers to the entire range of betting opportunities for an event then everything within that is part of the sub market system. Bettors will tend to favour certain sub markets over others – such as always betting on the first goalscorer at football matches. It is the range of these sub markets that make an online betting site more attractive or not – as well as the actual prices offered.
With the rise in popularity of online betting there are many bookmakers trying to get noticed through their niche markets when it comes to football. One example of this is Bettson who had noticed that Luis Suarez had twice bitten opponents in matches and offered 175/1 that he would repeat the act during the 2014 World Cup. It’s not only Italy’s Giorgio Chiellini who remembers what happened next.
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