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The Sports Market is the overall term for any number of possible selections of bets housed within any given sport.
Bookmakers will run a host of sports markets on a number of sports ranging from Archery to Snooker.
Bookmakers try and run as many sports markets as possible to remain as competitive as they can in order to give the punter more selection on sports, so they are more likely to sign up with them and remain loyal due to enhanced selection of potential options and in-depth game play.
Sports Market is often just known as a market within any chosen sport.
Football is the most popular of all Sports Markets.
Due to the popularity of football, there are often any number of markets housed within the sport.
Placing a bet on there to be over 2.5 goals in a game between Liverpool and Manchester United is one such sports market housed within the football section and it is just one of many that allows the punter plenty of options when it comes to placing a bet.
The more sports markets, the better for both bookmaker and bettor as it means more variety on both party’s sake as well as more opportunity for the sportsbook to offer more promotions and offers to entice new punters.
The first ever bookmaker was called Ogden and was stationed at Newmarket race course in 1795.
Back then, the bookmaker only ran one sports market and that was on the days horse racing at the iconic Newmarket track.