In-play betting is the act of placing a bet on an event after the sporting match/contest has already begun. In-play betting is also sometimes known as live betting or in-running betting and is most commonly associated with sports such as football, horse racing, cricket and rugby.
If you are looking to do some in-play betting, we have every game currently being played, as well as their live odds at multiple sports books listed on our odds comparison page.
In-play offers a unique variation to the standard per-match betting as it allows the punter to follow some of the action prior to placing a bet if they are undecided before the match. Quite often, the odds reflect this as they swing as the game evolves to shorten on the side either performing much better or out in front.
In-play betting adds a new, interactive element to betting and has plenty of opportunities of its own. For example, in a Premier League match between Manchester City and Bournemouth, it is safe to say that City would be big pre-match favorites offering little value.
However, once the game kicked off, and if Bournemouth scored an early goal, the bettor could place an in-play bet on Manchester City to win the game, but the odds would offer much better value as City are a goal down. If you think you’ve found a particularly attractive deal, combine it with one of the promos or offers on our betting offers page to increase your advantage.
This is the case for all sports on which bookmakers offer in-play markets and if a punter is unsure what to back prior to the start of the game, in-play betting allows the opportunity to make an informed decision based on early performance.
Five of Britain’s leading bookmakers, Bet365, Bwin, Ladbrokes, Paddy Power and William Hill were among the first bookies to offer in-play betting and due to its popularity is a major contributor to the £14 billion annual revenue the UK betting industry makes. Almost every major bookmaker that you’ll find on this site now offers in-play betting.
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Players must be 21 years of age or older or reach the minimum age for gambling in their respective state and located in jurisdictions where online gambling is legal. Please play responsibly. Bet with your head, not over it. If you or someone you know has a gambling problem, and wants help, call or visit: (a) the Council on Compulsive Gambling of New Jersey at 1-800-Gambler or www.800gambler.org; or (b) Gamblers Anonymous at 855-2-CALL-GA or www.gamblersanonymous.org.
Trading financial products carries a high risk to your capital, especially trading leverage products such as CFDs. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Between 74-89% of retail investor accounts lose money when trading CFDs. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
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