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In betting, a boost is when the price of a particular bet is improved in favour of the punter, with the odds on an event or bet lengthened.
Boosts have become more commonplace among bookmakers in the last 10 years, despite having been around for some time before then as enhanced odds offers.
Individual bookmakers may brand their boosts as something else – such as a price rush – for marketing purposes but the principle remains the same. Boosts are often used in promoting a bookmaker’s new customer offers, to entice punters into signing-up with that bookie.
An example of a boost would be if a punter placed a four-fold accumulator bet on four Premier League fixtures at odds of 10/1.
The bookmaker with which the bet is placed could boost the odds to 12/1, giving the bettor a better return on potential winnings.
Boosts may be applied randomly, or be introduced as part of a promotion by the bookmaker.
Boosts are also not just limited to football, but may be offered on a rage of sports. Like many promotions or offers, they are subject to each bookmaker’s terms and conditions.
In the UK, the first betting shops were introduced in 1961 as Prime Minister Harold Macmillan legalised high street gambling in a bid to end illegal gambling hangouts in the country.
Early bookmakers offered boosts known as enhanced odds in a bid to get one over their competitors, a practice that continues to this day.