William Hill

Bet £10 Get £30 in Free Bets

  • Top bonuses and events offers
  • Best commentary and coverage
  • Sign up for your William Hill offer!

New online customers only, min £/€10 stake, win only, min odds 1/2, free bets paid as 3 x £/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. See full T&C.

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William Hill Review and Promo Codes

Is the comeback really on? Not so many years ago, William Hill was top of the tree in the bookmaking world with a buoyant online presence and a huge betting shop estate. It was the undoubted market leader, with only bet365 looking likely to pose a challenge, but then its charismatic CEO Ralph Topping departed and things began to unravel.

The relaunch of the company’s betting app was codenamed ‘Trafalgar’ and it certainly was one big battle for the Hills team to get it right. Punters deserted in their droves and 365 sped away.

In recent months, however, the long-established (way back in 1934!) firm has begun to show signs of renewed life. A new CEO and his online team based in Gibraltar have steadied the ship and there seems to be renewed optimism among management and City analysts.

Customers are happier too and Hills’ market share is beginning to fight back against some serious rivals. The medium-term future for William Hill is intriguing – will the company finally shed its bridesmaid tag and join the merger frenzy that sees most of its peers consolidating with others?

Pros & Cons of William Hill


  • A strong variety of sports and markets
  • Brilliant live sports coverage
  • Reliable technology
  • Efficient customer services
  • Extensive in-play betting


  • More of a follower than a trailblazer
  • As a PLC it’s all about big profit – be warned, successful punters
  • Lacks personality in social media

Reasons to Join William Hill

  • A proper sportsbook offered by an industry leader who understand punters needs
  • Extensive in-play betting which is as good if not better than other big firms
  • The best content and media services in the market with superb TV, radio and commentary services
  • A new app which like the sportsbook, now offers easy navigation and bet placement
  • Strong bonus offers around bigger sports events

William Hill Overall

William Hill is back in the game!

Yes, there is still work to be done if the blue, white and gold is going to fly high in the online gambling world but at least the foundations have been built to make this happen.

Most bookmakers now realise the importance of engaging with customers before and during events, rather than lose them to more dedicated sports channels, but Hills recognised this early and have leading TV, radio and commentary services which helps to set them apart.

William Hill User Interface

The pain of the app relaunch now looks to be behind William Hill and their current offering is extremely competitive. The home page of the app is crystal clear and exceptionally user-friendly. Strong icons highlight links to all the key sports and the header of the screen clearly signposts the available gaming and casino options. The Vegas section, in particular, is popular and it’s easy to see why- it’s well-designed and full of top content. Ditto the Live Casino offering.

The new desktop site reflects the same ‘look and feel’ as the app and is a major improvement on the previous version – albeit this one is still prevalent as Hills slowly migrate customers onto the new design.

William Hill Betting Markets

The website is a reflection of the brand being a long-established serious player in the sector. Its all-encompassing top bar navigation banner takes you to everything you expect from a William Hill site and the app also has it all.

As you’d expect with one of the biggest gambling companies, William Hill provide a plethora of markets for desktop and mobile users. Every possible event is covered – and some that you’ll never have heard of – with a nice mix of different sports and regional specialties.

The gaming offering is a jewel in Hills’ crown and is stronger than some rivals.  No doubt, they will be focused on building further in this area. 

William Hill All Sports Acca Insurance Bonus

This great feature applies across a number of different sports, unlike other sites that offer bonuses on one sporting accumulator.

William Hill Bonuses

The standard bonus for opening an account with William Hill is ‘Bet £10 and Get £30 Free Bets’ – not the highest value in the market but a decent proposition for the everyday punter. Inevitably, offers get higher and richer around big events, like the Cheltenham Festival and (definitely) the World Cup.

William Hill Live Streaming and Content

This is one area where Hills really excel and no bookmaker can top them in terms of content.  Not only do they stream loads of live events for in-play betting like their key competitors but they are also the only bookmaker to have their own live online television channel- ‘Betting TV’.

This ground-breaking service allows customers to watch and listen to over 18 hours per day of live betting content, based on the TV output to the shops but with lots of extra, special content too (including US horse racing and online promotions). It’s particularly well-presented on the app where you can easily toggle between watching and betting, or lock the pictures if that’s your bag.

This must-see channel is superb for customers and amazingly it’s free too!

William Hill also offer three superb radio channels, for horse racing, greyhounds and in-play betting. The horse service (‘William Hill Radio’) has been around since 2000 and is very popular with racing fans, due to the quality mix of expert opinions and commentaries. Watching UK races is also possible – you just need to place a £1 bet to qualify.

And don’t forget the industry-leading telephone service which allows punters to place a bet and listen to sports commentary all from one call. Sometimes in this technological age when real people are hidden behind filtering programs, it’s good to talk to an operative when you place a bet and Hills are really good at making this easy.

William Hill In-Play Betting

Alongside the other players at the top table of bookmaking, William Hill’s in-play offering is every bit as comprehensive as you would expect. This gives customers the chance to bet on events that are already in progress. Cash out option is also available for sports such as football, basketball, tennis, cricket and darts. There really is a gulf between the top boys and some of the smaller firms, as the latter seek to get a foothold in the market.

Hill’s compete on a level playing field with Bet365 and Skybet in this arena and that is praise indeed. Access to live in-play markets is bang in your face on the home page and they’re presented in a really fresh, appealing manner. A special shout-out goes to the live match scoreboards, especially good for both football and tennis.

William Hill Stats & Form

Horse racing fans are spoilt with tons of Racing Post tips, comments and stats and there’s plenty for sports punters to consider as they make their selections too. Footy fans will love the easy-to-access sections covering recent form,  head-to-heads and winning/losing margins for the last 20 games.

William Hill Banking

Hills were trailing High Street rivals Ladbrokes and Coral with their Omni-Channel proposition but the recent launch of the ‘Plus’ card finally allows online punters to use their winnings in-shop. This is a significant advantage over online-only rivals like 365 and Sky and is really useful, as there are over 2,000 shops to collect from!

Customer Satisfaction with William Hill

Now that the well-documented app problems are behind them, customers of William Hill are clearly far happier with the bookmaker. Help is available 24/7 and comes in the expected range of options, including chat e-mail and phone.



How to Sign Up to William Hill

There are only a few simple steps to sign up to William Hill:

  • There are only a few simple steps to sign up to William Hill:·
  • Click the Join Now button in the top right corner of the William Hill website.
  • Create an account, entering your name, email address, username and password.
  • Scroll down further to choose your William Hill promo code, which is clearly displayed at the bottom of the sign up page.
  • Agree to the terms and conditions at the bottom of the page.

Once you are registered you can deposit funds into your account, then start to place your bets as soon as the transfer is cleared, which usually happens immediately.

How to Use William Hill Bonus Offers

To take advantage of the William Hill welcome bonus code, simply register a new account and place your first bet of £10 or more on a selection with odds of 1/2 or greater. Once you place your bet, you will receive three £10 free bets into your account, which you have 30 days to use before they expire.

It could not be more straightforward to find other William Hill bonus offers on the website. The top offers are usually clearly displayed on the home page, while you can scroll down to the bottom of the page to see all of the current specials. From free bet bonuses to acca insurance, there is likely to be something tempting there for you to work with.

Written by Matt Law

Matt Law is a European football writer with an interest in betting and gambling. An avid Manchester United supporter, Matt can regularly be found backing away wins in unlikely circumstances, sometimes with big success.

Our Opinions of William Hill

William Hill has achieved its comeback with competitive offers across features and content. It’s new look on desktop and mobile engages users and boosts it back to top of class.

  1. Excellent live sports coverage through betting TV, radio, and commentary services
  2. Vast betting markets offering most possible events
  3. Standard welcome bonuses that increase around larger Sports events, like the World Cup

Bet £10 Get £30 in Free Bets

  • Top bonuses and events offers
  • Best commentary and coverage
  • Sign up for your William Hill offer!
Claim now

New online customers only, min £/€10 stake, win only, min odds 1/2, free bets paid as 3 x £/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. See full T&C.

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