William Hill User Interface
The pain of the app relaunch now looks to be behind William Hill and their current offering is extremely competitive. The home page of the app is crystal clear and exceptionally user-friendly. Strong icons highlight links to all the key sports and the header of the screen clearly signposts the available gaming and casino options. The Vegas section, in particular, is popular and it’s easy to see why- it’s well-designed and full of top content. Ditto the Live Casino offering.
The new desktop site reflects the same ‘look and feel’ as the app and is a major improvement on the previous version – albeit this one is still prevalent as Hills slowly migrate customers onto the new design.
William Hill Betting Markets
The website is a reflection of the brand being a long-established serious player in the sector. Its all-encompassing top bar navigation banner takes you to everything you expect from a William Hill site and the app also has it all.
As you’d expect with one of the biggest gambling companies, William Hill provide a plethora of markets for desktop and mobile users. Every possible event is covered – and some that you’ll never have heard of – with a nice mix of different sports and regional specialties.
The gaming offering is a jewel in Hills’ crown and is stronger than some rivals. No doubt, they will be focused on building further in this area.
William Hill All Sports Acca Insurance Bonus
This great feature applies across a number of different sports, unlike other sites that offer bonuses on one sporting accumulator.
William Hill Bonuses
The standard bonus for opening an account with William Hill is ‘Bet £10 and Get £30 Free Bets’ – not the highest value in the market but a decent proposition for the everyday punter. Inevitably, offers get higher and richer around big events, like the Cheltenham Festival and (definitely) the World Cup.
William Hill Live Streaming and Content
This is one area where Hills really excel and no bookmaker can top them in terms of content. Not only do they stream loads of live events for in-play betting like their key competitors but they are also the only bookmaker to have their own live online television channel- ‘Betting TV’.
This ground-breaking service allows customers to watch and listen to over 18 hours per day of live betting content, based on the TV output to the shops but with lots of extra, special content too (including US horse racing and online promotions). It’s particularly well-presented on the app where you can easily toggle between watching and betting, or lock the pictures if that’s your bag.
This must-see channel is superb for customers and amazingly it’s free too!
William Hill also offer three superb radio channels, for horse racing, greyhounds and in-play betting. The horse service (‘William Hill Radio’) has been around since 2000 and is very popular with racing fans, due to the quality mix of expert opinions and commentaries. Watching UK races is also possible – you just need to place a £1 bet to qualify.
And don’t forget the industry-leading telephone service which allows punters to place a bet and listen to sports commentary all from one call. Sometimes in this technological age when real people are hidden behind filtering programs, it’s good to talk to an operative when you place a bet and Hills are really good at making this easy.
William Hill In-Play Betting
Alongside the other players at the top table of bookmaking, William Hill’s in-play offering is every bit as comprehensive as you would expect. This gives customers the chance to bet on events that are already in progress. Cash out option is also available for sports such as football, basketball, tennis, cricket and darts. There really is a gulf between the top boys and some of the smaller firms, as the latter seek to get a foothold in the market.
Hill’s compete on a level playing field with Bet365 and Skybet in this arena and that is praise indeed. Access to live in-play markets is bang in your face on the home page and they’re presented in a really fresh, appealing manner. A special shout-out goes to the live match scoreboards, especially good for both football and tennis.
William Hill Stats & Form
Horse racing fans are spoilt with tons of Racing Post tips, comments and stats and there’s plenty for sports punters to consider as they make their selections too. Footy fans will love the easy-to-access sections covering recent form, head-to-heads and winning/losing margins for the last 20 games.
William Hill Banking
Hills were trailing High Street rivals Ladbrokes and Coral with their Omni-Channel proposition but the recent launch of the ‘Plus’ card finally allows online punters to use their winnings in-shop. This is a significant advantage over online-only rivals like 365 and Sky and is really useful, as there are over 2,000 shops to collect from!
Customer Satisfaction with William Hill
Now that the well-documented app problems are behind them, customers of William Hill are clearly far happier with the bookmaker. Help is available 24/7 and comes in the expected range of options, including chat e-mail and phone.