- Established bookie looking to break UK market
- Great for football punters
Vbet Review and Vbet Promo Codes
Vbet maybe a new name to most British punters but it is a long-established brand in Europe, in particular in the east of the continent.
The site is owned by Vivaro Limited, a company registered in Malta but created in Armenia. It is from the Mediterranean island from which they are looking to expand further west (as well as the UK, the firm has also moved into France and is due to open a site there soon).
Vivaro, the name which provides the V in Vbet, began bookmaking life on the high street in Armenia – shops can still be found in the country – before launching an online operation in 2008.
The technology behind their websites – as well as the co.uk domain, Vbet also has .com and .net versions which UK customers can’t use – is, and always has been, provided by BetConstruct, another Armenian firm.
Vivaro and BetConstruct are inextricably linked given they were founded by the same people – brothers Vigen and Vage Badalyan. Both are privately owned.
BetConstruct, who have won awards for their sportsbook products, also power a number of other betting websites, including recent Oddschecker addition Royal Panda and Interwetten. The Vbet brand has been their trailblazer, however, and BetConstruct use Vbet examples on their own website to show off their wares.
BetConstruct also operate online casinos and one of those has been added to the Vbet site. It includes table games and slots aplenty for punters looking to vary their gambling experience.
In terms of Vbet’s core business, BetConstruct were awarded a licence for their sportsbook product by the UK Gambling Commission in 2015 (remote operating licence number: 000-044662-R-324273) with Vbet.co.uk launched last year.
It has been a pretty soft launch with little in the way of traditional marketing – offline advertising, event sponsorship – having been served up to potential customers.
As one of numerous recent start-ups in the industry, it therefore remains to be seen how Vbet plans to gain a significant share of the UK market – one which the big boys continue to dominate and where publicity often pays when it comes to attracting fresh punters.
Given there is plenty of experience of both bookmaking in general due to its own history and its online delivery, thanks to BetConstruct, Vbet does at least have a foot on the ladder but now need to find a niche or a way to establish themselves if they are to become more of a major player.
Pros & Cons of Vbet
- Strong in-play offering, including partial cash-out
- Good sign-up offer (free bet of up to £75)
- Other useful promotions targeting football punters
- Wide range of global events covered
- Some key sports ignored, including racing and golf
- Big overround on many markets
- No additional content, ie blog, streaming
- Bulky site layout
Vbet has potential – and elements of its offering with be keeping some customers happy already – but right now it simply has too many key flaws to offer mass appeal.
Not offering markets on racing and golf seems odd, to put it politely, when trying to make a breakthrough in the crowded UK marketplace and it should be easier to navigate round the site in order to find the market you are looking for. Usability is absolutely key in the online betting industry these days.
Maybe if the firm was really pushing the boat out when it comes to price, such issues could be put to one side, but that’s not the case.
There are some good aspects – few firms will offer a £75 free bet, for example – but Vbet will need to improve in other areas if they really want to make an impact in the UK.
Vbet’s User Interface
The set-up of the website is not particularly common and a first-time user may struggle to quickly get to grips with it. For example, to find your market you first have to either choose between ‘in-play’ and ‘pre-match’ options at the top of the page, or scroll further down where there are three options – ‘live events’, ‘highlights’ and ‘upcoming events’.
Once through this initial stage, finding the exact market you require isn’t as easy as it could be. As is seen on many bookie websites which have their roots outside the UK, event markets are often grouped under the country in which they are taking place. For example, on tennis you are offered ‘Austria’, ‘USA’ etc. If you want to bet on the Kitzbuhel Open but don’t know in which country Kitzbuhel is, you’ve got a problem.
Such issues will undoubtedly put some potential customers off but for those who do persist it soon becomes clearer how to navigate the site and the BetConstruct software begins to come into its own. Markets are displayed pretty well – drop-down menus and tabs separate out the various market categories associated with an event – with the purple-based colour scheme working in a clear, simple manner.
Not surprisingly in 2018, the site is clearly designed for mobile use – when navigating the desktop version there’s a lack of ‘flow’ compared to its mobile sister. On the desktop site you can end up with four main columns across the width of the browser (starting with the sport menu on the left and ending with the betslip on the right). On mobile they simply replace each other as you navigate through the site.
There’s a useful, if increasingly common, feature that allows users to put their favourite betting events all in one place by clicking on a star icon associated with each market.
Finally, it’s impossible not to mention the artwork underlay that meets the user when they come to the home page. In terms of usability if offers nothing but it’s attractive and most definitely different to anything else out there.
Betting Markets with Vbet
What stands out like a sore thumb is the lack of horse racing markets – the sport simply isn’t touched. In the UK, racing is the second biggest sport in terms of bookie turnover so clearly this is going to be a problem for plenty of UK customers.
Given the above revelation, it’s no surprise to see greyhound racing isn’t there either but no golf offering – another of the big UK betting sports – is another setback.
There is still a wide range of sports offered and specialists will still be attracted to the site. For example, American football has a strong offering, as does badminton. There’s also handball, petanque and trotting. It’s all very niche though.
Football is clearly the site’s most widely covered sport. There’s plenty of options in terms of matches with a truly global offering – you’d struggle to find a professional game for which odds aren’t available. There’s a fairly decent range of sub-markets too, although not as comprehensive as some rival sites.
In terms of odds, without completing a detailed study, it’s clear to see that the overround on many markets is bigger than average which undoubtedly has an impact on the firm’s ability to offer a top industry price.
Basic analysis would suggest offering top price isn’t part of the business plan.
Vbet Bonuses and Offers
Vbet’s offers are listed under the ‘promotions’ tab at the top of the site and there are a few different ones, in particular catering for the football punter.
Let’s start with the all-important sign-up offer which is a good one. It’s possible to earn a £75 free bet which is not to be sniffed at even if the way to go about getting it is slightly unusual.
A customer must place a multiple of at least three selections (each at odds of 1.5 or bigger, so the treble will be a minimum of just under 12/5) which is settled within 14 days of opening the account. The stake must range between £5 and £75 with the stake amount matched as a free bet upon settlement of the original multiple.
Acca fans will certainly like this and the maximum free bet of £75 is unusually high compared to most other firms.
Other offers target those same football customers and acca builders will also be pleased to know about the insurance provided by Vbet.
Losing six-fold accas (and bigger) in which only one selection fails see stakes returned as a free bet – as long as they meet the firm’s conditions. Each selection must have odds of at least 1.6 (3/5) and the stake must range between £2 and £50. Other firms do have better acca insurance offers though with Ladbrokes’ five-fold certainly comparable, although different restrictions apply to that.
Then there’s the firm’s ‘Boring Football’ proviso which gives customers who bet on the correct score market half their stake back (as a free bet) on any Premier League game which ends goalless. It has echoes of bet365’s ‘bore-draw’ offer which applies to more markets and offers a full refund as a free bet, as opposed to half. 365 do, however, determine which matches to apply the offer to.
Finally, Vbet offer a twist on the bet boost which is proving increasingly popular in the industry.
‘Counter offer’ allows a punter to suggest improved odds which the firm can accept or decline. It only applies to bets with a stake of at least £10. A suggested rise from 2/1 to 5/1 isn’t allowed (no surprise there). Indeed you won’t get any bigger than a 1 per cent increase so it’s nothing to get carried away about.
Vbet Content (Live Streaming, Audio Commentary, Radio, Blogs, and Previews)
Supplementary content clearly isn’t a priority right now for this start-up. There’s no live video or audio to use. Neither is there a blog section for any betting news or event previews so little to say here.
This is definitely a strong point of the site.
For a start, partial cash-out is available which isn’t the case with all firms at present.
Then there’s the market depth – plenty of it. For example, in-play Asian handicaps on football aren’t seen in that many places but they are here.
The layout of the in-play section is also impressive. For football, it includes an ‘action map’ for most matches, as well as plenty of in-running stats to help with your betting – card and corner counts for example, not to mentions shots on and off target.
Vbet Stats & Form
There’s a useful (to some extent) statistics section offered, although it is a tad limited.
In terms of finding the information required, it is also somewhat clunky.
On football, there are league tables, fixtures and results, plus, more pertinently, over/under goal and handicap stats, showing how a team performs in these markets. They do, however, take a bit of finding.
As for tennis, draws for each tournament are provided so you can plot a player’s path through the tournament but again they aren’t particularly easy to find. Instead of this week’s tournaments being placed straight onto an index page, the user needs to deal with drop-down menus – again involving the country of the event – in order to find what they want.
Vbet Banking and Withdrawal
MasterCard and Visa options are available, while on the money transfer front users of Neteller, Skrill, ecoPayz, SafeCharge and MuchBetter are all accommodated – a fairly wide range for the industry.
Vbet Customer Satisfaction
With a fairly small customer base in the UK at present, there’s little to suggest users aren’t happy with the Vbet experience. Indeed many will be happy with the firm’s happiness to take bets of as little as 10p.
In terms of contacting the firm, registered users can use the live chat facility or, if the question isn’t time sensitive, fill in an online form or email [email protected] There’s no phone option though.
Social media isn’t really the way to contact Vbet either. They don’t have a Twitter handle for their UK-based operation and while they are on Facebook (@VbetUK) the page has a very low following and doesn’t seem to be encouraging queries, more advertising its products.
Vbet Mobile App
There is no iOS or Android app available as yet, although the website promises both are “coming soon”.
Key Features of Vbet Screenshots
Opening a Vbet account
Setting up a new Vbet online betting account is an easy enough process. Once the customer has entered their requested username and password, the usual personal details need to be completed. The user then has the opportunity to choose how they wish to be contacted by Vbet, too.
See below for steps to register.
Claiming the Vbet offer
There’s an intriguing sign-up offer when a customer chooses to open a Vbet betting account, with the bookmaker offering a welcome bonus of 100% up to £75.
To claim it, make a first deposit into the Vbet betting account. Then place bets an accumulator of between £5 and £75 on three events. All of these must take place within 14 days of sign-up.
Once these bets have been settled, the user will receive a free bet token worth the same amount as this first bet.
There are a few terms and conditions to be aware of. Each of these selections must be at odds of 1.50 or higher and deposits made through certain vendors will not be accepted. However, on the bright side, the Vbet free sports bet token can be used partially when it lands in the customer’s account.
See below for instructions on how to claim the offer.
How to Use Vbet Screenshots
Written by Enda McElhinney
Enda McElhinney is an Irish-based racing writer with an increasing portfolio of work on British and Irish racing. His daily routine is race-by-race form analysis, both on the Flat and over jumps. While the racing world must keep on turning, he is quite sure that no horse will ever pull at his heartstrings quite as much as the 2008 Cheltenham Gold Cup hero Denman.
Our Opinions of Vbet
A new kid on the block in the UK, but run by an established overseas bookmaker. However, that foreign influence shines through both in terms of some of the markets offered and the way the website is laid out – it is not the most user friendly. Football punters will be most happy but horse racing and golf bettors simply aren’t catered for and those are significant gaps for a business trying to attract new customers.
- Football looks to be the main target area
- Site usability not the greatest
- Excellent welcome offer