Unibet Review and Promo Codes

Since its inception in 1997, Unibet has become one of the largest bookmakers and online gambling sites in the world. The company has won numerous awards for its online sportsbook and gaming services, including Sports Betting Operator of 2016 at the EGR Awards.

Operating in over 100 countries, Unibet provides an impressive platform for sports betting, casino, games and online poker with its site catering for over 14 million registered users.

Unibet is based in Malta and is part of the Kindred Group, which is an online gambling operator who own various brands such as Stan James and 32Red.

With nearly 20 years of experience, Unibet is now one of the most familiar and trusted bookmakers within the global industry. It holds a number of betting licenses around the world including those issued by the Malta Gaming Authority, the Alderney Gaming Commission as well as holding local gambling licenses in the United Kingdom, Ireland and France.

It not yet as well known in the UK as more familiar brands, many of which offer inferior sites but in recent years, the Unibet group has made a number of investments and deals to grow awareness which includes a shirt sponsorship deal with Aston Villa for the 2017/18 Championship season.

However, despite this global reach, the bookmaker still has limitations regarding where it can operate, most notably to residents of the United States, Portugal and Canada.

Pros & Cons of Unibet


  • Huge range and variety of betting markets.
  • Superb in-play betting service accompanied by live streaming.
  • Low margins and minimum wagers.
  • Impressive range of stats, form and tips on offer.


  • Slow response times from Customer Service.
  • Restricted access in some countries on betting markets and bonuses.
  • Limited banking options compared to other leading bookmakers.
  • Missing sports audio and commentary.

User Interface:

When it comes to user-friendliness, Unibet’s site is one of the best around.

It is so fresh and clean, with everything that you want from a betting site clearly marked out and accessible. The colour scheme works very well, with the green and white background making all the tabs and markets easy to read.

Unibet’s layout is very simple to navigate, whether that is on a desktop or on a mobile device. The tabs at the top of the screen list Sports, Casino, Live Casino, Games and Bingo, and by clicking on one of those, it will take you to the respective section instantly.

Even for less experienced punters, Unibet makes it easy for you to find and understand what you are betting on. Odds are shown clearly, with a choice of format. You can even search for specific teams or players using the search function.

Away from sport, the casino, bingo and poker options are just as easy to use. Visually they are impressive, with casino players met by the latest video slots from recognised brands, while the games deliver a smooth performance.

Betting Markets:

In such a competitive industry with bookies jostling for your attention, one of the key ways to stand out is through betting margins. In Unibet’s case, that is certainly one area in which it excels.

Throughout the sportsbook, it operates with pretty low margins, with football in particular seeing a margin of under 4%.  Unibet does not take as a high of a cut as some of its rivals which is great for punters.

In addition, Unibet’s minimum wager across all markets is a mere £0.10, which is relatively small, while its maximum pay out per day on any market is £100,000.

Unibet’s sports betting can be found on the left side of the landing page, where there is a huge variety of markets to choose from. You can bet on events from all around the world, from the biggest football matches in the Premier League to more niche sports such as futsal and water polo.

Another positive with Unibet is that its national and international markets ensure you can wager on any team, runner, or player with the best odds, rather than being limited by location.

One area that could be improved on is its horse racing markets. It does seem to be viewed as less of a priority compared to other sports. Traders tend to lean on the side of caution with their odds while the prices for the following day’s racing are rarely up the night before.


As with any of the leading bookmakers, Unibet offers a competitive welcome offer to new customers.

If you open an account with a minimum deposit of £10, and place a wager on any sport at odds of at least 1.40, you will be rewarded with a risk-free bonus with your first bet on the account.

The value of this free bet bonus is a maximum £30 and the offer applies only if your first bet loses.

Alongside this feature offer, Unibet also offers a number of other specials for sports betting, casino and poker.

One of those that stands out for sports bettors is the ‘Acca Rush’.

This involves punters opting in to the service and on a Friday before the weekend Premier League games, Unibet offer a 25% profit boost on Premier League 1X2 five-folds with a maximum stake of £20.

Each selection in your bet-slip must be at odds of 1.20 or higher to qualify, and the maximum bonus pay out each week is capped at £1,000 per player.


There is no surprise to see that Unibet have won numerous awards for their content, with excellent features including their blogs as well as providing a superb in-play betting experience.

Unibet aren’t without their faults though, with issues continuing over their customer services as well as limitations to which countries they can operate in.

However, when it comes to using a betting site that is quick and easy to use, there aren’t many better than Unibet.

Live Streaming and Audio:

If you are to compete with the big boys in this industry, live streaming is a must and with Unibet, you get one of the strongest services around with extensive sports coverage from around the world.

In order to access Unibet TV, you need to have either money resting in your account, or have put a minimum £1 bet on an event in the previous 24 hours.

Unibet’s live streaming options are vast, offering many more streaming opportunities than many of its rivals, with live football, basketball, tennis and horse racing all available to view.

Incredibly, Unibet also offers some bespoke commentary to the live streamed TV pictures meaning the presenters can reference the company’s live odds and markets whilst you watch sports streams and this will surely grow across the languages it operates in.

All this comes together to enhance the live betting experience but there are some big holes in their coverage. With no Premier League streaming rights available to bookmakers, the likes of bet365 provide invaluable audio commentary and score radio services but audio is missing despite its obvious benefits.


One of Unibet’s key selling points has been the quality of its in-play betting service.

It is all about being user-friendly and making it a positive experience for the customer. For instance, when clicking on a live football match, you find all of the latest odds and markets clearly marked, accompanied by a graphic which represents the action on the pitch. This includes live stats as well as live text commentary, so you get a basic idea of how the game is progressing but as previously mentioned, unlike bet365 there is no associated audio to provide the full picture of what is happening,

There is though live streaming for in-play betting events as well as a number of features to get involved with including the ‘Bet Up’ section.

This innovative feature involves pool betting where you can earn yourself points by predicting events in a live football match. The highest scorers within this will then earn a share of the prize pool for that match.

The buy in for a match is a £5 stake and all the details of how to play are easy to locate on the landing page.

Stats and Editorial:

Unibet are definitely up there with the very best when it comes to the additional content that they provide.

Their blog especially catches the eye, which enables users to access stats, tips and betting articles via the ‘Trending Topics’ box on the right-hand side.

The stats icon takes you to individual articles, where the key statistics for individual matches are put together, while Unibet also present live Tweets from their social media account, to give punters fun stats such as scoring records for particular players.

It isn’t just football that Unibet focus on, with the slider on the left-hand side of the page allowing you to access stats on a variety of different sports including tennis, NFL and horse racing. It would though be more useful to racing fans is there was form and analysis on the race cards pages.

Alongside the impressive range of sports stats, the tips pages are also a nice touch.

Unibet have enlisted the services of respected football journalists including Julien Laurens and Raphael Honigstein to deliver insightful previews on European football matches, offering their best bets to punters.

However, the prominent ‘News’ link doesn’t deliver breaking sports news with betting angles as you see on bet365 but instead it is more a place for ‘How To’ articles which is a tad misleading and disappointing.

Customer Satisfaction:

When it comes to customer service, Unibet has a lot of work to do if they are to catch up with many of the market leaders.

Unibet’s help section is very comprehensive and well organised, so it can answer most of the questions you may have without needing support.

However, for more complex problems, Unibet’s customer helpdesk could be improved.

There is a live chat portal available on site, but customers have noted the slow response times to their initial queries. The same can be said for the email support function, which has been known to take over 24 hours to get a response.

This is a real problem, especially when you consider that there isn’t a telephone support to contact Unibet and in this day and age, should be a lot better.


Depositing and withdrawing with Unibet is a safe and secure process, though the options on offer aren’t as comprehensive as some of its rivals.

Bank Transfers, Visa and e-wallets are just some of the deposit methods on offer and likewise for withdrawals.

It has to be noted that there are minimum withdrawal methods and each method will have varying processing times and limits.

Unibet doesn’t include any withdrawal fees.

Registering with Unibet is fast and easy. Click on the “Register” button to begin.

  1. Input user information (name, email, date of birth, etc.)
  2. Next, choose a desired username and password for the site. Also select a strong security question and answer.
  3. On the next screen, input a Unibet promo code and accept terms and conditions.
  4. Click “Join” to create an account. You can then make a deposit and start playing.

Written by Tom Scholes

Tom Scholes is a huge sports fan with football and baseball his main passions. He follows football in England, France, Italy and the USA and when he’s not busy writing, Tom is usually making short documentaries or teaching music and history.

Reasons To Join Unibet

  1. Welcome risk-free bonus of up £30 rewarded with your first bet on the account.
  2. Low betting margins and minimum wagers.
  3. Superb in-play betting service which includes Unibet’s pool betting feature ‘Bet Up’.
  4. Comprehensive stats and form, with tips provided from respected sports journalists.
  5. Live streaming is one of the best in the business, with nearly 30% of the live in-play events available to stream live.