With so many companies trying to outdo each other with more and more garish livery on their website, it comes almost as a refreshing change to see the SportPesa site presented mainly in blue lettering on a pale grey background with a black frame to each page. It is easy on the eye and suggests they want you to focus on the site content rather than any snazzy colour coded gimmicks.
The UK homepage offers a clear choice between the Casino side of the site and the Sportsbook. There are also tabs for Promotions, Banking, and the Blog on the main bar, as well as the Log In section, language selection, and a Helpdesk contact. The Casino offers a wide range of games that will appeal to those attracted by such offerings.
New customers at SportPesa benefit from a simple promotional offer to get them started; bet £10, get £10 free, paid to you as a bonus token. This wouldn’t stand out as one of the more eyecatching new customer bonuses, but it is straight forward and pretty much does what it says on the tin.
On the day we assessed the site, football punters were being offered 4/5 Chelsea to beat Watford to a bet of no more and no less than £15 – not a bad offer when the general market price was 8/15. (As it happens, Watford won 4-1!)
On horse racing, a welcome Best Odds Guarantee is offered, a feature that gives comfort to those who have taken a price then see their selection drift in the on-course, pre-race market.
The Sportsbook tab leads you immediately to the traditional strength of this company, football betting. Fixed odds are available as well as In Play odds for a large number of games covering the British, Italian, Spanish, French and German leagues, as well as the main international competitions such as the Champions League and Europa League, as well as other lesser international leagues.
SportPesa seem determined to compete with some of the big, established local brands in the UK market and offer a dizzying array of in-play football markets. The presentation of this section of the site is straight forward enough to those experienced with such content, but also for those dipping their toe into this area for the first time.
On horse racing, all UK & Irish racing is covered, while SportPesa also have a fairly extensive range of ante-post odds on offer. One nice feature is their offer of Non Runner, No Bet on the Cheltenham Festival ante-post markets, for example. An inspection of the odds on offer shows them to be fairly close to the odds offered without that safety net by many firms, so ante-post racing punters might do well to give this section some consideration.
On the down side, the daily racing cards, while offering overnight odds at median positions in the market, don’t show any form for the horses so require you to look on alternative sites for guidance. Another disappointment is the inexplicable default listing of the horses neither in racecard order nor betting market order, but in alphabetical order! This makes little sense and runs the risk of frustrating punters who have to scan up and down to find the horse of their choice.
In contrast to the football section, the horse racing display suggests a deal of naivety on the part of those presenting the site, highlighting the company’s need to work hard if they want to make an impact in this still significant area of the UK sports betting market.
On a more positive note, SportPesa present a wide range of sports, (more than some much bigger firms), so those interested not only in mainstream rugby, golf, tennis, snooker etc, but also minority sports, should find something to prompt them to consider having a bet and plenty of In Play/Live opportunities.
SportPesa is clearly a growing force in the UK sports betting markets. It has a different look and feel to most sites, which may be due to its African heritage, which is reflected in its easy to use site on mobile, tablet, laptop and PC with football dominating throughout.
The interface is easy to navigate and extremely punter-friendly with an excellent customer service technique and quick deposit and withdrawal facility.
In-play betting is done properly but content isn’t and we would hope this is addressed in the near future.