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SportPesa Review and Promo Codes

Sportpesa is a name that will be new to many people browsing the British betting market, but that shouldn’t be a reason to dismiss them. This is a company that was founded and has thrived in Africa where their headquarters can be found in Nairobi, Kenya. They have grown fast as a result of a strong technology base, have expanded into Tanzania, South Africa, and have now set their sights on cracking the highly lucrative but ultra-competitive UK market.

The name SportPesa might not be instantly memorable to a British audience, but there is sound reasoning behind the choice as it represents both geographical sides of their business, as explained on the company website:

“SportPesa is a blend of the English word “Sport” and the Kiswahili word for “Money”, which traces its roots in the Sanskrit word for Wealth and Riches.”

And as wealth and riches would do very nicely for most potential clients of SportPesa, it might become a phrase that becomes increasingly familiar to a British audience. Indeed, the company has already set its stall out in appealing to football fans, in particular, signing main shirt sponsorship deals with both Everton and Hull City, as well as additional sponsorship deals with Arsenal and Southampton.

The company is owned by Pevans East Africa, while in Italy it is a business partner of leading media company RCS Media, suggesting they are setting their sights on being a major player jurisdiction as well.

Pros & Cons of SportPesa


  • Strong and competitive in football markets
  • Customer service has received very few negative comments
  • Non Runner, No Bet on many horse racing ante-post markets


  • Weak on horse racing site presentation
  • Lack of live TV streaming of many sports
  • Lack of sports radio feeds to make up for TV streaming absence


Reasons to Join SportPesa

  • Easy to use website
  • Impressive range of sports covered, including minority sports
  • Good reputation in their original African market
  • Keen to make an impact so are very competitive
  • Multi-currency deposit options

SportPesa Overall

SportPesa is clearly a growing force in the UK sports betting markets. It has a different look and feel to most sites, which may be due to its African heritage, which is reflected in its easy to use site on mobile, tablet, laptop and PC with football dominating throughout.

The interface is easy to navigate and extremely punter-friendly with an excellent customer service technique and quick deposit and withdrawal facility.

In-play betting is done properly but content isn’t and we would hope this is addressed in the near future.

SportPesa User Interface

With so many companies trying to outdo each other with more and more garish livery on their website, it comes almost as a refreshing change to see the SportPesa site presented mainly in blue lettering on a pale grey background with a black frame to each page. It is easy on the eye and suggests they want you to focus on the site content rather than any snazzy colour coded gimmicks.

The UK homepage offers a clear choice between the Casino side of the site and the Sportsbook. There are also tabs for Promotions, Banking, and the Blog on the main bar, as well as the Log In section, language selection, and a Helpdesk contact. The Casino offers a wide range of games that will appeal to those attracted by such offerings.

SportPesa Promotions

New customers at SportPesa benefit from a simple promotional offer to get them started; bet £10, get £10 free, paid to you as a bonus token. This wouldn’t stand out as one of the more eyecatching new customer bonuses, but it is straight forward and pretty much does what it says on the tin.

On the day we assessed the site, football punters were being offered 4/5 Chelsea to beat Watford to a bet of no more and no less than £15 – not a bad offer when the general market price was 8/15. (As it happens, Watford won 4-1!)

On horse racing, a welcome Best Odds Guarantee is offered, a feature that gives comfort to those who have taken a price then see their selection drift in the on-course, pre-race market.

SportPesa Sports Betting

The Sportsbook tab leads you immediately to the traditional strength of this company, football betting. Fixed odds are available as well as In Play odds for a large number of games covering the British, Italian, Spanish, French and German leagues, as well as the main international competitions such as the Champions League and Europa League, as well as other lesser international leagues.

SportPesa seem determined to compete with some of the big, established local brands in the UK market and offer a dizzying array of in-play football markets. The presentation of this section of the site is straight forward enough to those experienced with such content, but also for those dipping their toe into this area for the first time.

On horse racing, all UK & Irish racing is covered, while SportPesa also have a fairly extensive range of ante-post odds on offer. One nice feature is their offer of Non Runner, No Bet on the Cheltenham Festival ante-post markets, for example. An inspection of the odds on offer shows them to be fairly close to the odds offered without that safety net by many firms, so ante-post racing punters might do well to give this section some consideration.

On the down side, the daily racing cards, while offering overnight odds at median positions in the market, don’t show any form for the horses so require you to look on alternative sites for guidance. Another disappointment is the inexplicable default listing of the horses neither in racecard order nor betting market order, but in alphabetical order! This makes little sense and runs the risk of frustrating punters who have to scan up and down to find the horse of their choice.

In contrast to the football section, the horse racing display suggests a deal of naivety on the part of those presenting the site, highlighting the company’s need to work hard if they want to make an impact in this still significant area of the UK sports betting market.

On a more positive note, SportPesa present a wide range of sports, (more than some much bigger firms), so those interested not only in mainstream rugby, golf, tennis, snooker etc, but also minority sports, should find something to prompt them to consider having a bet and plenty of In Play/Live opportunities.

Streaming and Audio on SportPesa

At this point in time, no live streaming of TV pictures or audio feeds was found on the site, something that these days is seen as a pre-requisite among most of the leading brands. This is an issue that SportPesa will have to consider reviewing as they go forward in the UK.

Customer Satisfaction and Banking with SportPesa

As a relatively new entrant to the UK market there has been little feedback either positive or negative – let’s be fair, its negative feedback that usually prompts people to sound off – for SportPesa to date. And unlike some UK sites, SportPesa offer account deposits in Pounds Sterling, Euros, or US Dollars, which is a positive feature.

How to Register for SportPesa Online

  1. Click on the “Register Now” button on the SportPesa website
  2. Fill in user information and certify that you are over 18 years. Click the “Get Verification Code” button
  3. Enter the verification code and click the “Finish Registration” button
  4. Deposit money to play

How to Register for SportPesa via Mobile (in South Africa, Tanzania, Kenya)

  1. Read the terms and conditions on the SportPesa mobile site. Accept the terms by texting “ACCEPT” to SportPesa SMS 79079.
  2. You will receive an SMS from SportPesa with your log-in details: username, password, and your operator’s paybill number.
  3. Deposit money from your Mpesa or other mobile cash account to play.


Written by Nick Valerio

Nick Valerio is a football fanatic whose writing has appeared online and in print. A Manchester United and Roma fan, Nick names Francesco Totti as his idol and Fabio Grosso’s World Cup-winning penalty in 2006 as his favourite moment in sport.

Our Opinions of SportPesa

This Kenyan sportsbook has extremely competitive football markets, however lacks the live streaming and analysis of top UK sportsbooks. SportPesa is worth a look as they continue to expand their offerings for European markets.

  1. Clean and easy to use website and mobile site
  2. Established football section with competitive markets and a wide array of bets
  3. Horse racing, live streaming, and content features are weak

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