Signing Up/User Interface
The smarkets home page is a simple two-column offering with an immediate ‘Refer a friend’ promotion affording members to introduce a new account to obtain an extra £10 bonus.
The current top markets are then displayed in the main part of the screen.
Five events are displayed with the user able to scroll down for a selection horse racing and football markets.
A drop-down menu is available adjacent to the Smarkets logo and motions the user to a selection of sports such as football, cricket, darts and rugby as well as politics and current affairs.
The right hand side column clearly and boldly displays the customers balance and active bets with a selection of popular events.
The interface could well be described, in some quarters, as boring but it is a solid and easy to navigate page and a welcome relief from a number of cluttered sites.
Smarkets offers betting on all the sports you would expect to see with most major bookmakers and clearly football is to the fore with their current top markets featuring Premier League betting at the time of review.
They have recently added Asian handicap betting as well as ‘First goalscorer’ markets.
The company has a strong reputation for political betting with markets available on UK and World politics such as ‘Trump exit date’, ‘Trump to serve full-time’ and ‘Articles of impeachment against Trump’ markets.
‘Senate majority’ and ‘House of Representatives Majority’ exchanges are also available.
UK politics markets have been known to include ‘UK to leave the EU by March 29 2019’ as well as ‘Jeremy Corbyn exit date’ and ‘Theresa May exit dates’.
The diversity of markets available on Smarkets is second to none in the online gambling locations.
The welcome bonus of just £10 is clearly not the biggest available in the gambling online markets. A deposit, which is has to be made by card or bank transfer, of £20 triggers the £10 bonus.
The ‘Refer a friend’ promotion affords members the chance to refer a friend to obtain an extra £10 bonus.
The company do not endorse or embrace any kind of promotional material such as free bets or money back specials.
Smarkets offered a special rate of 0% commission on all Queens Park Rangers football matches as they are the official betting partner of the club in the 2016-17 season.
Their main marketing angle is their flat rate commission of 2%.
Live Streaming And Content
Live streaming is not available on Smarkets which is a let-down, as is the lack of live and informative radio shows or audio commentary services which enhance the betting experience.
Meanwhile expert analysis is always an advantage with an exchange as angles for back and lay strategies can be explored – as with betting.betfair- and sadly there is no competitive editorial read on offer.
In-Play markets on Smarkets are standardised but clear and concise. Clicking any ‘In-Play’ offers the user the chance to play the odds on a variety of sports and events.
The up-to-date odds are constantly changing and is a particularly impressive facility.
The ‘Trade-Out’ option allows members to cash out a bet, on pre-match and in-plat events, meaning they can effectively ‘lock-in’ a profit or cut their potential losses.
Stats And Form
Unfortunately, whilst the company states they are ‘Taking the role of the industry challenger, Smarkets is set to outperform the competition by offering consumers access to its agile trading platform at unparalleled value’’ they do not provide stats on any level preferring to deliver a myriad of up-to-the-minute markets.
This is a very strong point for Smarkets with the help menu offering buttons for ‘Betting on Smarkets’ and ‘Betting Education’ while the company offer plenty of advice through their contact page with email and Twitter addresses as well as a 24-hours, 7-days-a-week live chat for logged in users of Smarkets.com
The page also offers advice on minimum and maximum withdrawals, documents required for verifying your account as well as Smarkets terms and conditions.
The usual methods of deposit are available including Skrill, Neteller, Bank Transfer, Visa Credit Card, Visa Debit Card, Mastercard and Solo/Maestro options with transactions available for withdrawal available via similar formats in an easy and safe environment.
The simplicity and easy to navigate process of Smarkets is appealing even to those who are new to the peer-to-peer angle of betting.
Although liquidity has been an issue for Smarkets in the past, it has been reported that as they continue to grow and challenge Betfair, their liquidity figures are gaining all the time.